Eric Stockton Decodes Advertising and Targeting Best Practices

TODAY'S GUEST

Eric Stockton

As the General Manager of Perfect Audience, Eric Stockton is currently responsible for over 70 million top-line sales and $3 million in ad budgets. Their platform helps marketers increase their revenue through retargeting. He is in charge of driving the overall company growth by developing new AI in advertising and integrating with key partners. Previously, he was a keynote speaker at various marketing trade shows, including the ecommerce retail Executive Summit, ContentBiz, MarketingSherpa events, and others. He currently lives in Buckhead, Atlanta.
WEBSITE: Perfect Audience

YOU’LL LEARN

  • How Does Retargeting Work?
  • How to Run Hyper-Profitable Campaigns
  • How to Target Customers Who’ve Already Converted
  • How to Ensure That Audiences Don’t Skip Your Ads

Key Takeaways

[1:01] Eric Explains What Retargeting Is

[5:08] Tips on Running Hyper-Profitable Ad Campaigns

[7:02] Which Ads Should You Send to Existing Customers?

[11:01] Winning Against the Ad-Skipping Environment

[14:16] Where Marketers Fall Apart

[15:34] What Eric Would Tell His 25-Year-Old Self?

[20:00] Which Three People Would Eric Want to Have Dinner With?

[23:05] Eric’s Contact Information

Listen to Shane Barker and Eric Stockton talk about targeting, retargeting, and how marketers can make the most of these strategies.

Eric also shares tips on how to run hyper-profitable ad campaigns and what it takes to succeed in an environment where customers want to skip ads.

Listen to their conversation now.

Note: Perfect Audience is currently offering $1000 in matching ad credits with every free trial account. So go on and get yours!

ABOUT THE AUTHOR

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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