Ready to be an Instagram Influencer? Get Started for FREE          Click Here
Webinar: How to create a winning content marketing process       Register for Free!

An Interview with Fanplayr’s CEO and Co-Founder, Simon Yencken


Simon Yencken

Simon Yencken is the CEO and Co-Founder of Fanplayr, which is a global leader in ecommerce and websites behavioral data. Fanplayr technology uses AI to analyze site traffic and provide intelligent, real-time segmentation to personalize every interaction with users. Before co-founding Fanplayr with Rajiv Sunkara and Derek Adelman, Simon had a long career as an entrepreneur, investor, and corporate executive. He started as a partner in Herbert Smith Freehills, a law firm in Australia, and then moved to London to become General Counsel in Thomson Reuters, a news and tech company. There, he took part in their acquisition of TIBCO Software, at which he later became a Senior Executive and Board Member. He has invested in several tech companies. He has expertise in business, social & digital marketing, and internet software and technologies.
WEBSITE: Fanplayr



On this episode, we have Simon Yencken, the CEO and Co-Founder of Fanplayr.

Listen to him as he talks about his journey, from working at a law firm to his introduction to technology and then, starting Fanplayr.

You’ll learn:

How Fanplayr can help businesses become more data centric.

How the Fanplayr technology actually works and why it matters.

How to use visitor data to deliver a much better user experience and generate sales (with examples).

Tune in to find out how you can get visitors more engaged and turn them into qualified leads for your business.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


Leave A Comment

More to listen

Online Entrepreneurship: What Gennaro Cuofano Learned From His Failures and Success Online

Key Takeaways [spp-timestamp time="6:17"] From a Small Town in Italy to San Francisco [spp-timestamp time="15:03"] Shifting From Law to Online Entrepreneurship [spp-timestamp time="22:40"] The Challenges of Getting a Digital Business Off...
Read More [...]

Taking Bonjoro From 0 to 50K Users: A Talk With the CMO, Oli Bridge

In this episode of the Marketing Growth Podcast, Oli Bridge, the CMO at Bonjoro, shares the behind-the-scenes action that led to the growth of Bonjoro He also shares tips on what makes them different from other video app companies and how they...
Read More [...]

The Truth About Blogging With Rachel Thompson (Founder of BadRedhead Media)

Key Takeaways [spp-timestamp time="01:06"] Rachel Thompson’s Life Story [spp-timestamp time="02:48"] Interesting Facts about Her Family [spp-timestamp time="07:01"] Rachel’s First Job after College [spp-timestamp time="12:35"]...
Read More [...]

Subscribe to Our Marketing Newsletter