Simon Yencken is the CEO and Co-Founder of Fanplayr, which is a global leader in ecommerce and websites behavioral data. Fanplayr technology uses AI to analyze site traffic and provide intelligent, real-time segmentation to personalize every interaction with users.
Before co-founding Fanplayr with Rajiv Sunkara and Derek Adelman, Simon had a long career as an entrepreneur, investor, and corporate executive.
He started as a partner in Herbert Smith Freehills, a law firm in Australia, and then moved to London to become General Counsel in Thomson Reuters, a news and tech company. There, he took part in their acquisition of TIBCO Software, at which he later became a Senior Executive and Board Member. He has invested in several tech companies.
He has expertise in business, social & digital marketing, and internet software and technologies.
On this episode, we have Simon Yencken, the CEO and Co-Founder of Fanplayr.
Listen to him as he talks about his journey, from working at a law firm to his introduction to technology and then, starting Fanplayr.
How Fanplayr can help businesses become more data centric.
How the Fanplayr technology actually works and why it matters.
How to use visitor data to deliver a much better user experience and generate sales (with examples).
Tune in to find out how you can get visitors more engaged and turn them into qualified leads for your business.