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How the Magic Bullet Mentality Kills Your Marketing: A Discussion with Wayne Mullins


Wayne Mullins

Wayne Mullins is the Founder of Ugly Mug Marketing, a website design and development and marketing company where results matter. He has been called “The Guru’s Guru,” as he is regularly called upon for advice from industry-leading CEOs, New York Times best-selling authors, and Silicon Valley startups. He loves helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and reach goals they never believed possible. He has personally worked with clients in 91 different industries, from 34 states, and 11 countries.
WEBSITE: Ugly Mug Marketing


On this episode, Ugly Mug Marketing’s Wayne Mullins joins us again to discuss:

  • What is the magic bullet mentality?
  • How does it destroy your chance of marketing success?
  • Why is it important for marketers to get the framework right first?
  • What should you do to not just attract clients but retain them and turn them into your advocates?

Tune in now to discover the best marketing advice from Wayne and learn how to make marketing work for your business.

And check out Wayne's new book, “Full Circle Marketing: Transform Your Marketing and Turn Customers Into Evangelists.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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