Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email and SMS marketing automation platform, Omnisend. Having spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field, Rytis was well-placed to do the same with his own company, Omnisend, which has grown to become a top-rated app in the Shopify App store without any outside investment. The key to Omnisend’s success is its rich customer data and omnichannel-driven approach, empowering small and medium-sized ecommerce businesses to generate more sales at an affordable price. With his vast experience in startups and especially ecommerce marketing, Rytis can deliver useful insights and actionable advice on all things ecommerce, email marketing, and entrepreneurship. He’s been featured on Forbes and the MarTech Series
Rytis Lauris is the Co-Founder and CEO of ecommerce-tailored email and SMS marketing automation platform, Omnisend.
He's a strong believer in lifelong learning.
On this podcast episode, he shares with us that he believes ecommerce businesses have unique opportunities to better personalize and better automate their marketing.
That is because they have a unique opportunity to gather as much data as they can about their customers and the entire customer journey.
How do people interact with brands?
How do we purchase things?
We are at the beginning of a disruption and the full digitization of retail.
COVID accelerated that for a lot of people.
The definition of subscribers should change.
When we talk about subscribers, a lot of businesses have in mind email subscribers.
We believe that has changed. Subscribers are the people who actually gave us permission to communicate through different online marketing channels.