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Omnichannel Marketing: The What, Why, and How with John Bruno


John Bruno

John Bruno is the Vice President of Commerce Strategy at PROS, an AI-powered commerce platform that helps marketers dynamically price, personalize, and sell their offerings. He is an experienced marketing, product, and GTM leader, who has shaped the future of digital buying and selling. John has also helped retailers, marketers, and Fortune 1000 brands design their digital and customer engagement strategies. Previously, John worked as the Head of Product at Elastic Path and as an industry analyst for Forrester Research. He also frequently offers insights to renowned publications like Forbes, The Wall Street Journal, and others. John currently lives in Boston, USA.


  • What Omnichannel Marketing Means for B2B Companies
  • Why Omnichannel Marketing is Crucial for Businesses
  • How B2B Marketers Can Do Omnichannel Marketing the Right Way
  • How PROS Helps with Omnichannel Marketing


On this episode, John Bruno, the Vice President of Commerce Strategy at PROS, discusses omnichannel marketing and how B2B marketers can leverage it.

He offers in-depth insights into what B2B omnichannel marketing entails and best practices to ensure maximum returns.

John also discusses his first job while in college, working as an Apple retailer, and his foundational journey before joining PROS.

Tune in for the conversation now!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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