In just 5 years, ProWritingAid has managed to attract a customer base of over 1.5 million people.
Isn’t that huge?
Their writing platform began with one simple idea — to help people polish their writing skills. They want to help out as many people as they can, so they made sure that they had a free version available for everyone!
Despite their popularity, they continue to offer the free service to keep the platform easily accessible. Lisa Lepki, CMO of ProWritingAid shares the details of their marketing strategy and how they want to differentiate their platform from the others out there.
To listen to their growth story, tune in to the entire episode.
[P.S. This episode is sponsored by Ahrefs. They are currently offering a 7-day trial for just $7]
Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.