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Doing Referral Marketing Right Using Buyapowa with Gideon Lask


Gideon Lask

Gideon Lask is the Founder and CEO of Buyapowa, which is a referral marketing platform trusted by innovative companies such as Tesco, Costco, L’Oreal, Sony, and Argos. With over 20 years of experience in ecommerce, Gideon is proud to have built and sold ecommerce businesses for the likes of Universal Music Group, HMV, and Now, he is helping businesses acquire new customers through word-of-mouth marketing with Buyapowa. The platform powers customer-to-customer selling for 100+ leading brands and retailers in 27 countries and 21 languages.
WEBSITE: Buyapowa



Listen to Gideon Lask as he shares what makes referral marketing a win-win for both brands and customers. You’ll also learn:

  • How to get your customers to refer your products to their friends and family.
  • How to help people refer dull products creatively to engage the community.
  • How Buyapowa can help you experiment with referral rewards or commission types, rules, and messaging to drive the best results.
  • How Buyapowa plans to help brands with customer acquisition with their upcoming features.

On this episode, Gideon will also talk about fun stuff like how he misses traveling post-COVID, his favorite travel destination, and a superpower he wishes he had.

Tune in to listen to him talk about it all!


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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