Looking at the Black Friday sales in 2017 or 2018, Amine Bentahar found an interesting trend — Alexa was among the top three products sold on Amazon for that year. Additionally, car manufacturers were integrating Alexa into their car systems.

Digging deeper into the world of voice search, he realized that voice searches are the next big thing in digital marketing. In this episode, he talks about the importance of voice search, and how brands can optimize for voice search.

To learn more about voice search optimization, tune in now.

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.