• 9 of the Best Ways to Increase Engagement on Social Media
28 03, 2017

9 of the Best Ways to Increase Engagement on Social Media

By ||2017-4-10|Social Media|1 Comment

If you’re on social media, one of your biggest goals is to engage your audience. While social media provides an affordable platform to promote your business, you can’t drive conversions without engagement. And if you feel like your audience isn’t engaged enough, it’s probably time to review your social media engagement strategy. Here are nine of the best ways to increase social media engagement across various platforms: #1: Use Wit and Humor People use social media to be entertained; not to be sold to. [...]

7 02, 2017

The Ultimate Guide to Speed Up Your Influencer Outreach Campaign

By ||2017-3-5|Blog, Influencer Marketing|0 Comments

Need help with your first influencer outreach campaign? Or maybe your previous campaign wasn’t effective enough, and now you need some professional guidance. Whatever the case may be, this post will provide you with useful tips, and step-by-step instructions for carrying out your campaign effectively. From defining your goal and searching for influencers, to conducting your email outreach, this is a detailed guide to speed up your influencer outreach campaign. Step 1: Come up with a Defined Campaign Goal What every [...]

2 02, 2017

The Images Sizes Cheat Sheet for Facebook Marketers [INFOGRAPHIC]

By ||2017-2-2|Social Media|0 Comments

Companies are now spending thousands of dollars per month in managing their online campaigns. But these investments are wasted if the promotions they’re running aren’t being seen by their audience. It’s critical for business owners to ensure their Facebook images comply with the latest dimension guidelines from Facebook. Here’s an outline of the latest requirements. You can also find a cheat sheet from TechWyse that details all of the image sizes for Facebook below. Limit Text on Ads Although Facebook [...]

31 01, 2017

Why is Influencer Marketing Better than Celebrity Endorsements?

By ||2017-3-6|Blog, Influencer Marketing|1 Comment

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact, influencer marketing has become so popular that 86% of marketers were using it in 2016, according to a study by Linqia. But what exactly is the difference between getting marketers to promote your product, and working with influencers for promotion? And why is influencer marketing considered to be so much better [...]

  • tips-tools-and-templates-for-a-winning-influencer-outreach-campaign-sb
22 09, 2016

Tips, Tools, and Templates for a Winning Influencer Outreach Campaign

By ||2016-9-22|Blog|1 Comment

As effective as influencer marketing may be, marketers face several challenges when trying to build a compelling influencer marketing campaign. Some may be facing budget constraints preventing them from pulling off the kind of campaign they had been hoping for. Others may find it a bit difficult to find the right influencers and connect with them. But the good news is that there are plenty of useful social media marketing tools and an influencer marketing platform to make your job [...]

15 09, 2015

Detailed Guide On App Store Optimization

By ||2016-6-2|Apple, ASO, Google|4 Comments

When you’re competing against millions of mobile apps, app store optimization is a crucial goal for mobile publishers around the world to maximize visibility. That’s why you should look at all the possible methods for marketing your app and getting users to download it. App store optimization (ASO) that can be used to guarantee the profitable success of your mobile app. App Store Optimization – What Is It? The process of optimizing an app for higher search result rankings the [...]

25 08, 2015

SEO For Non Profits – 15 Tips On How Non Profits Can Improve Their SEO Today

By ||2016-6-2|Blog, Content Marketing, Digital Marketing, Facebook, Google+, Instagram, Mobile, Nonprofit, Pinterest, SEO, Twitter|1 Comment

Old fashioned fundraising practices are long dead. The digital era imposes new rules. Getting visibility in the major search engines has become increasingly important for nonprofits. Now, with the power of SEO for nonprofits, you can turn your website into a fundraising tool. Search engines rank websites on the basis of algorithms. These algorithms change continuously, thus getting on top of the search results page does not necessarily mean your website will remain there forever. Staying on top of the rankings [...]

18 08, 2015

Social Media Marketing for Universities – Should You Use It?

By ||2016-6-2|Blog, Digital Marketing, Facebook, Instagram, Social Media, Twitter|0 Comments

Can universities actually feel the benefits of social media marketing? It seems that most are relying on their past successes and reputation in attracting future students. By doing that, they fail to embrace the power and advantages of social media marketing for universities, both when engaging with their current students, as well as attracting prospective ones. Higher education is undoubtedly entering into an increasingly digitized environment that is changing the way both educators and students view education. Sites such as Coursera and Udemy are threatening the [...]

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