22 02, 2018

5 Rules to Follow While Creating Your Facebook Ad Image

By |2018-2-22|Social Media|0 Comments

If you constantly see Facebook ads in your newsfeed, you may have noticed something. The image is the part of the ad that stands out the most. Here’s a recent ad that appeared in my Facebook newsfeed. As you can see, when you glance at the ad, all of your attention goes towards the image. You only read the text above and below the image after you see the image. This is why when designing the ad, you should spend [...]

19 01, 2018

21 Social Media Updates You Need to Know for Success This Year

By |2018-1-19|Social Media|0 Comments

According to Smart Insights Global Social Media Research, with over 1,870 million users, Facebook leads in the total number of active users worldwide. But every social media platform is responsible for gathering like-minded audiences together. For example, brands are using referral marketing techniques to promote their product on YouTube by connecting with YouTube influencers that can bring them their target audience. Similarly, Instagram is helping brands to promote their products directly through influencers. With the increasing number of users of all the [...]

5 12, 2017

Top 10 Social Media Influencers You Need to Follow in 2018

By |2017-12-5|Social Media|2 Comments

Social media influencers are winning the internet with their outstanding work and presence. Their opinions have a powerful impact on people. More and more people are following such influencers so they don’t miss out on their content. Brands flock to such influencers for mentions, reviews, and recommendations. And that is the true value of their influence. There’s a long list of top social media influencers who are growing exponentially in their respective niches. In this article, we’ll take a look [...]

1 12, 2017

9 Snapchat Marketing Trends You Need To Know Right Now [Weekly Roundup]

By |2017-12-1|Social Media|3 Comments

Snapchat for marketing? Like, seriously? Isn’t it a platform for kids and teens these days to share a bunch of photos with weird filters? I’m sure that thought might have cropped up for many of you while reading the title of this post. What you probably don’t know is that Snapchat gets 178 million active users daily! 3 billion snaps are shared on the platform every day. And all this in just 6 years from the time it was launched. [...]

17 11, 2017

12 Things You Need To Know About LinkedIn Marketing Right Now [Weekly Roundup]

By |2017-11-17|Social Media|2 Comments

When you’re focusing on the social media game, a lot of marketers make the rookie mistake of overlooking LinkedIn. With over 550 million professionals on this networking platform, it presents a great opportunity to promote your business. However, what you must remember is that marketing on LinkedIn isn’t the same as that on any of the other channels. There are a few basic principles you need to grasp before you can run a paid campaign successfully on LinkedIn. Whether you’re a [...]

16 11, 2017

Top 10 SMO Tips to Boost your Website Ranking

By |2017-11-16|Social Media|2 Comments

It is impossible to separate social media and SEO, as these two strategies are deeply interwoven. Both these inbound strategies focus on building a solid online presence that helps in naturally attracting the target audience to your brand. That is why having a powerful social media presence directly boosts your search rankings. To help you realize maximum potential out of your (social media optimization) SMO efforts, here are top 10 ways SMO can boost your website ranking: 1. Integrate Social [...]

14 11, 2017

8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

By |2017-11-14|Influencer Marketing, Social Media|3 Comments

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

10 11, 2017

10 Things You Need To Know About Instagram Marketing Right Now [Weekly Roundup]

By |2017-11-10|Social Media|3 Comments

The growing popularity of Instagram has resulted in more and more brands flocking to the platform for their marketing. Not just brands. There is an ever-increasing race among individuals as well, towards becoming Instagram influencers. It is undeniably one of the most popular social media channels out there. As of the latest Statista report, Instagram has about 800 million active monthly users. What’s even more interesting is that these users actually value the opinions of popular Instagrammers. Influence Central conducted [...]