Blog Archives - Shane Barker

30 05, 2017

How to Use Social Media to Improve Ecommerce Conversions

By Shane Barker|2017-5-30|Conversions, eCommerce, Social Media|1 Comment

With more than 2 billion users worldwide, social media has become one of the leading channels for marketing your brand. And naturally, you want to use it to expand your reach and improve ecommerce conversions. But marketing on social media isn’t as simple as just posting photos of your products. You need to carefully implement proven tactics that will ensure better conversions. And that’s exactly where this post is going to help you. You’ll discover some of the best ways to [...]

20 04, 2017

The State of Referral Marketing in 2017 [Infographic]

By Brandon Gains|2017-4-20|Blog|0 Comments

Referral marketing is one of the most cost-effective ways to acquire new customers for your business. According to research by Influitive, of companies with a referral program in place: 69% said they have experienced faster time to close 59% reported higher lifetime value 71% have seen higher conversion rates Even more compelling, over 14% of customers who visit a referral page will take action. This is huge for business, especially when you consider 90% of consumers report word-of-mouth recommendations are the [...]

28 03, 2017

9 of the Best Ways to Increase Engagement on Social Media

By Shane Barker|2017-3-28|Social Media|1 Comment

If you’re on social media, one of your biggest goals is to engage your audience. While social media provides an affordable platform to promote your business, you can’t drive conversions without engagement. And if you feel like your audience isn’t engaged enough, it’s probably time to review your social media engagement strategy. Here are nine of the best ways to increase social media engagement across various platforms: #1: Use Wit and Humor People use social media to be entertained; not to be sold to. [...]

7 02, 2017

The Ultimate Guide to Speed Up Your Influencer Outreach Campaign

By Shane Barker|2017-2-7|Blog, Influencer Marketing|0 Comments

Need help with your first influencer outreach campaign? Or maybe your previous campaign wasn’t effective enough, and now you need some professional guidance. Whatever the case may be, this post will provide you with useful tips, and step-by-step instructions for carrying out your campaign effectively. From defining your goal and searching for influencers, to conducting your email outreach, this is a detailed guide to speed up your influencer outreach campaign. Step 1: Come up with a Defined Campaign Goal What every [...]

2 02, 2017

The Images Sizes Cheat Sheet for Facebook Marketers [INFOGRAPHIC]

By Rebecca Hill|2017-2-2|Social Media|0 Comments

Companies are now spending thousands of dollars per month in managing their online campaigns. But these investments are wasted if the promotions they’re running aren’t being seen by their audience. It’s critical for business owners to ensure their Facebook images comply with the latest dimension guidelines from Facebook. Here’s an outline of the latest requirements. You can also find a cheat sheet from TechWyse that details all of the image sizes for Facebook below. Limit Text on Ads Although Facebook [...]

31 01, 2017

Why is Influencer Marketing Better than Celebrity Endorsements?

By Shane Barker|2017-1-31|Blog, Influencer Marketing|1 Comment

For decades, celebrities have been endorsing products and influencing the purchase decisions of the masses. But the past few years, many brands have been switching to influencer marketing. In fact, influencer marketing has become so popular that 86% of marketers were using it in 2016, according to a study by Linqia. But what exactly is the difference between getting marketers to promote your product, and working with influencers for promotion? And why is influencer marketing considered to be so much better [...]

22 09, 2016

Tips, Tools, and Templates for a Winning Influencer Outreach Campaign

By Shane Barker|2016-9-22|Blog|1 Comment

As effective as influencer marketing may be, marketers face several challenges when trying to build a compelling influencer marketing campaign. Some may be facing budget constraints preventing them from pulling off the kind of campaign they had been hoping for. Others may find it a bit difficult to find the right influencers and connect with them. But the good news is that there are plenty of useful social media marketing tools and an influencer marketing platform to make your job [...]

16 03, 2016

17 Proven SaaS Marketing Strategies That Rock!

By Shane Barker|2016-3-16|Blog|2 Comments

SaaS marketing is a tricky task that poses a number of challenges that most other marketers don't face. Software as a Service, or SaaS, can be described as a method of distributing or delivering software. The software applications are centrally hosted by a service provider. So, you can see how it’s incredibly difficult to successfully market this service. SaaS marketing involves dealing with something that's not only constantly changing, but also lacking a physical presence. 17 Proven SAAS Marketing Strategies [...]

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