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Are you struggling to measure the effectiveness of your podcasts? The right podcast analytics tools can help you track and improve your performance.

But, why podcasting?

In 2019, about 90 million Americans above the age of 12 listen to podcasts every month. We have about 14 million more weekly podcast listeners in the U.S. today than in 2018.

Podcast listeners are loyal, with 80% of them listening to all or most of each podcast episode and an average of seven shows per week.

This means that leveraging this emerging medium effectively can help you engage your target audience, and give a boost to your marketing initiatives.

Which Are the Top Podcast Analytics Tools?

Before you invest money into podcasting, you should learn how to make the most out of your podcast ads and podcast content. You should track the performance of your podcast using powerful podcast analytics tools.

Let’s get started.

Podcast Analytics Tool #1: Blubrry

Blubrry provides you with advanced podcast media statistics that can help you understand your audience better. You can discover who your listeners are, when they listen to your podcast, which platform or device they use, and more.

Key Features

  • Optimized for WordPress (through the Powerpress Plugin)
  • RSS-compliant
  • Unlimited bandwidth
  • Storage with no-fault overage
  • Advanced analytics

Cost

  • Small Pack: $12 per month
  • Medium Pack: $20 per month
  • Large Pack: $40 per month
  • Extra Large Pack: $80 per month
  • Professional: NA

Pros

  • Easy-to-use
  • Free media migration
  • Good customer support

Cons

  • Can be too advanced for newbies

Tool Level

Beginner to Advanced

Pro Tip: Use this tool for a data-driven podcasting experience.

Blubrry Podcast Analytics ToolsImage via Blubrry

Podcast Analytics Tool #2: Transistor

Transistor offers advanced podcast analytics to help you track and monitor your progress. You can share these insights with your marketing team and use them to attract more advertisers..

Key Features

  • Generates RSS-feed for your podcast
  • Get access to popular podcast directories
  • Check average downloads per episode
  • Analyze listener trends
  • Sort episodes by popularity
  • See which apps people are using to listen to your podcast

Cost

  • Starter Pack: $19 per month
  • Professional Pack: $49 per month
  • Business Pack: $99 per month

You can get a 14-day free trial.

Pros

  • User-friendly
  • Host unlimited podcast shows on a single account
  • Live customer support
  • Customizable podcast website
  • Integration with Drip, MailChimp, and ConvertKit

Cons

  • Relatively new (could be a pro)

Tool Level

Beginner to Advanced

Pro Tip: Use this tool to embed your podcast on your website easily.

Transistor Podcast Analytics ToolsImage via Transistor

Podcast Analytics Tool #3: Castos

Castos is a podcasting platform that is great for hobbyists looking to start or grow their podcasts. On this platform, podcasters can record long episodes, test new styles, and launch new shows without hitting a storage cap.

Key Features

  • Import existing podcast into a WordPress site
  • Unlimited storage and bandwidth
  • Automated transcripts
  • Auto-republishing audio for YouTube
  • Personalized podcast website
  • Options for podcast monetization

Cost

  • Starter Pack: $19 per month
  • Growth Pack: $49 per month
  • Pro Pack: $99 per month

You can get a 14-day free trial.

Pros

  • Simple interface
  • Pay-as-you pricing
  • Get a unique RSS feed for each podcast
  • Get geographical data, listening source of your audience, and more

Cons

  • Can’t schedule posts without using the WordPress plugin

Tool Level

Beginner to Advanced

Pro Tip: If you’re planning on hosting multiple shows, Castos is a great option.

Castos Podcast Analytics ToolImage via Castos

Podcast Analytics Tool #4: Podtrac

It’s important for publishers and advertisers to have access to reliable podcast data. This will help them make the right decisions about advertising and content. This, in turn, can help marketers like you host successful podcasts.

Podtrac is one of the most effective podcast analytics tools that gives you accurate audience data using their industry-first “Unique Monthly Audience” metric. You can get access to detailed audience demographics to understand who’s listening.

Podcast Analytics ToolsImage via Podtrac

Podcast Analytics Tool #5: Anchor

Anchor is an all-in-one solution to help you create engaging podcasts and host unlimited episodes with zero cost. This podcast analytics tool enables you to distribute your podcast to all major platforms with just one click. This includes platforms such as Spotify, Apple Podcasts, and Google Podcasts.

The tool also enables you to track and monitor the performance of your podcast episodes over time. You can use their easy-to-read analytics dashboard to grow your audience.

You can record episodes from anywhere using Anchor’s mobile apps and desktop platform. Once recorded, this platform also enables you to easily edit the episode. You can do so right from your iPad, Android phone, or iPhone.

Anchor Podcast Analytics ToolsImage via Anchor

Podcast Analytics Tool #6: Chartable

Chartable can help you understand and grow the audience of your podcast. You can track and analyze which marketing channels drive the most listener growth.

This tool enables you to track reviews and rankings of your podcast from Spotify, Stitcher, Apple Podcasts, and Breaker. You can also connect your hosting platforms, Apple Podcasts analytics, and more to track relationships between your advertising and marketing efforts.

You can generate weekly or daily rankings and review reports, which can help you track your success.

Starting price: $50 per month

Free version available

Chartable Podcast Analytics ToolsImage via Chartable

Podcast Analytics Tool #7: Podbean

Podbean’s powerful analysis tool that gives you an in-depth picture of your podcast trends and audience. It allows you to evaluate your data and download the information for further analysis.

You can also see where your audience is coming from. This will help you better target your audience based on their geo-locations. This data is important to attract advertisers and make the most out of your podcast.

It can also help you build your community of listeners all over the world. You can target your services or products in a more effective way, and make innovative business decisions about your podcast.

Starting price: $9 per month

Free version available

Podbean Podcast Analytics ToolsImage via Podbean

Podcast Analytics Tool #8: Backtracks

Backtracks’s podcast tracking technology enables you to discover unrivaled podcast analytics.

Earlier, it was difficult for advertisers and podcasters to find out if their downloaded episodes were actually played. But with Backtracks, you can actually find out if downloads resulted in a play.

This tool provides you with comprehensive audio and listener data to help you analyze what’s working and what isn’t in your podcast ads and content. Once you understand your audience better, you’ll be able to design your podcasts accordingly.

Starting price: $39 per month

Free trial available for 14 days

Backtracks Podcast Analytics ToolsImage via Backtracks’

Podcast Analytics Tool #9: Fireside

Fireside is an effective podcast hosting and analytics tool that helps you collect real-time data about your unique downloads. With accurate download statistics and analytics, you will be in a better position to plan and host successful podcasts.

Starting price: $19 per month

Free 14-day trial available

Fireside Podcast Analytics ToolsImage via Fireside

Final Thoughts

These are some of the best analytics tools that can help you optimize your podcasts for higher engagement. You can select to use the ones that best suit your business and campaign goals.

Do you know of any other podcast analytics tools that should be on this list? If so, please feel free to mention them in the comments below.

*Book Shane to Speak
Seo Marketing Consultant