SEO, Influencer Marketing, and Emerging Marketing Trends with Jeff Baker


Jeff Baker

Jeff Baker is CMO of Brafton, a content marketing agency in Boston. He specializes in SEO initiatives like research and testing. Additionally, he is a recognized expert in digital marketing, content marketing, lead generation, Google Analytics, and SEO. He has been featured on Moz four times for SEO research and twice for the Moz Top 10 newsletter. In 2018, he and Francis Ma started hosting the podcast, “Above the Fold.” He is a passionate, hard worker who loves marketing as he feels it is a perfect combination of psychology and analytics.
WEBSITE: Brafton


  • Emerging marketing trends
  • Untapped market of influencer marketing
  • Using organic search to grow business
  • Unexplored email marketing strategies
  • SEO tools
  • Keyword research


  • 00:56 : Jeff’s Childhood and Family
  • 3:08 : Fun Facts About Jeff
  • 8:59 : Entry Into the SEO Space
  • 16:40 : SEO Strategy
  • 23:29 : Shane’s Interview With Rand Fishkin
  • 26:40 : Shane Talks About His Case
  • 29:16 : Emerging Marketing Trends
  • 34:12 : Important SEO Tools
  • 36:00 : Side Projects
  • 39:53 : WiFi Tribe in Detail
  • 43:40 : Jeff Talks About Movies
  • 47:32 : 3 Adjectives to Describe Jeff
  • 50:31 : What Would Jeff do with $50,000?

Success in the digital world demands SEO expertise. Just optimizing your webpage is not enough. You need to revisit your strategy and then reinvent and adjust it to take advantage of new opportunities.

All businesses, small and large, need to have a strategy in place to grow their presence online.

To help you grow your business, I’ve got Jeff Baker with me. He’s the CMO of Brafton and is an SEO specialist. He shares some key strategies that will help you grow your business. I’ll also explain how you can utilize them to their full potential to give a boost to your brand.

Methods to Grow Your Brand

1. Email Marketing

Email marketing is one of the most effective lead generation strategies. Through well-thought-out email campaigns, you can get people to give you their information and become leads.

It can also come in very handy to get sales. Once you’ve got leads, you should start sending out emails based on their preferences. These emails should consist of CTAs to purchase your products. From this, you can get conversions and grow your business.

Emails bring in high click-through rates (CTRs), and this can get you more revenue from your campaigns. In fact, in 2018, the average CTR of emails was nearly 17.75%.


Image via Barilliance

2. SEO

You can also leverage SEO to grow your brand. SEO concentrates on improving the browsing experience of searchers. You need to implement SEO best practices to ensure that your website gets listed higher up in the Search Engine Results Pages (SERPs).

There are three major aspects of SEO — on-page, off-page, and technical. You need to optimize your website for each of these aspects to improve your user experience and SEO. On-page SEO focuses on parameters like keywords, content quality, meta descriptions, headers, and more.

Off-page SEO, on the other hand, deals with backlinks, brand mentions, and guest posting. Lastly, technical SEO deals with all of the technical aspects of the website, including crawling and indexing.

When your website rises higher up in the SERPs, it can improve your brand awareness, increase your traffic, lead generation, and even conversions.

3. Influencer Marketing

Influencer marketing uses the influence of social media personalities to boost your brand’s presence online. These influencers are people who have a massive and highly-engaged following on social media that trusts their recommendations.

When they share and post positive things about your brand, it’ll improve your brand awareness and trust. At the same time, they can promote your products and services. Many of their followers may end up liking and purchasing them, thus driving more revenue.

For influencer marketing to work, you need to ensure that you find the right influencers for your brand. These should ideally be authority figures in your niche. At the same time, their voices and values must match those of your brand’s because they’ll be viewed as an extension of your brand.

Additionally, it’s crucial to go through the profiles of your influencers to ensure that they are genuine ones. This is because there are many fake influencers out there who purchase followers and have no real engagement. You must also ensure that you network well with the influencers, as Jeff mentions in the podcast episode.

Watch brand, Daniel Wellington, has used this method to grow their brand and business.

Daniel Wellington

Image via Instagram

4. Social Media Marketing

Social media is yet another important method of marketing your brand. There are over 3.48 billion social media users, and you can reach out to this massive audience by getting your marketing right on social media platforms.

By sharing informational content from your niche regularly on social media, you can catch the attention of your audience. Many of them may become your followers and might engage with your posts regularly. This can help improve your brand awareness.

You can also share links to your landing pages on social media to give a boost to your lead generation efforts. It’s also possible to share information about your products to drive traffic to your product pages to push your sales.

Social media also gives you a great platform to share visual content related to your brand. You should thus consider posting high-quality photos and videos to engage your audience on social media. These can drive your engagement and grow your reach as well.

Additionally, you can run paid promotions on social media platforms to grow your reach, engagement, and sales.

Final Thoughts

Digital marketing is evolving continuously, and you need to keep up with the latest trends to grow your brand. You should take advantage of emerging marketing trends like influencer marketing to build your brand’s presence online and drive lead generation and sales.

Additionally, you should leverage SEO, email marketing, and social media marketing to give a boost to your brand even further.

Are there other methods through which you can grow your brand online? Or do you have any tips or insights to add? Let me know in the comments.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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