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If you have a website, the idea is for people to visit it. A website’s traffic reflects how well a business is doing online. It is also an indicator of customer behavior, and will help you formulate a marketing strategy that will get you a better ranking in the search engine results.
The basic idea of SEO optimization is getting more traffic to the website. But with 1.24 billion websites in the world, how do you ensure that your website gets good traffic?
Here are my top seven SEO tips that will help drive traffic to your website:
7 SEO Tips to Drive Traffic
Keywords: In most searches, at least 50% of people use four words or more. This means that just keywords are not important. You need long-tail keywords that are specific to the search.
When it comes to broad keywords, there is tough competition out there which means that you need to offer something more to stand out among the crowd. A long-tail keyword is important so that people get specific results for what they are looking for.
Good Quality Content: In this competitive world, there are many people who write on the same topic. What should you do different to get listed at the top of the search listings? The answer is writing good, well-researched content.
The content on your website should also be diverse to avoid any internal competition among web pages for search engine listings. You need to organize your website in way that when people search for something specific, all related information is easily accessible. Also make sure that your content is regularly updated as search engines regularly check for updates to provide the best result to its users. Writing good content can boost up your traffic and ultimately affects your SEO.
Meta Description and Title Tags: Title tags are similar to a book title. This is the clickable link that appears on search engine result pages. If we take Google’s example, an ideal title tag should be less than 60 characters.
A meta description is what appears below the title in search engine results. This is what creates the first impression on a user, and trust me, first impressions matter. If you have a good and concise meta description, there’s a better chance of people visiting your web page and also good for SEO.
Optimize Images: Images are what add color to a web page and make it less boring. I can’t even think of a web page with images. For a better search engine listing, make sure that you optimize the images by adding descriptions, alt tags, and titles. Its beneficial for your website SEO efforts.
A search engine can’t identify an image’s content. It is the text with an image that helps them rate how relevant a page is. For this, use original, optimally sized, good quality images.
Backlinks: For a search engine, backlinks are an endorsement of a website. A guest blog on another site that links back to yours will drive traffic to your website.
Getting a listing in online directories will also drive traffic to your website. The description of your business in a e-directory will have a link to your website. Make sure you continuously update your information in these directories to generate traffic and increase your SEO ranking.
SSL Certificates: For a search engine, an SSL certification is important. What an SSL certificate basically does is it changes your website’s “http://” to “https://” that makes it more trustworthy and protected. If you want a search engine to trust you, a SSL certificate is a must.
Mobile Friendliness: According to Google, there are more mobile searches than on desktops in 10 countries including Japan and the US. In order to capitalize on this growing trend, your website needs to be mobile friendly.
Of course, other than these basic SEO tips, there are many other ways that SEO can help drive traffic to your website. Below, 91 SEO experts share their best SEO tips for traffic generation.
#1. Barry Schwartz – Search Engine Roundtable
Build something that Google would be embarrassed not to rank well in their search engine.
#2. Larry Kim – MobileMonkey, Inc
There’s one other factor you can — and should be — focusing on. It’s something that could double your traffic. Yet so many people are overlooking it.
Your organic click-through rate.
Does your website have cancer? Do you have the symptoms?
Are people bouncing off your pages like rubber balls? Is your click-through rate ridiculously low?
If so, it’s dragging down your overall domain-level engagement metrics.
Follow these ridiculous hacks to raise your CTR (and raise your organic search rankings)
#3. Ann Handley – MarketingProfs
My general SEO advice is: Create user-centric content that answers the questions your prospects have, and that makes them feel like you understand their problems, shoulder their burdens along with them, and feel their pain.
Is that SEO advice or is that Content advice? My answer = Yes.
#4. Eric Enge – Stone Temple Consulting
The bad about this question is that people will hate the simple response, which is to add great content to your site. People hate this answer because everyone says it nowadays, but the reality is that it’s true.
However, let’s dig a little deeper. This is about where Google (and even others like Facebook) are going. They’re all in a war to win the hearts and minds of users. Their hold on market share is wholly dependent on their ability to provide a quality user experience. In today’s world, even if your Google or Facebook, if you fall off a bit in the value off your use experience, overall market share will suffer.
For Google, user experience means offering the right pages in their search results that offer the best, most direct, most complete answer to the users needs. My belief is that this is largely what Google’s machine learning programs are targeted at evaluating.
For you, as the publisher of a website, the practical impact is that improving your site content quality, and depth, offers the following benefits:
1. Increased conversions from users on your site.
2. Increase search traffic as Google starts to see your site as offering more value.
Let me state the tips clearly: improving the quality of your content on your site will likely increase your SEO traffic. To be successful at this, you need to understand how Google defines better content. Usually that means deeper, more comprehensive, content.
(PS: doing this well will increase your ability to get featured snippets too)
This tips of improving your site content quality (and the user experience) on your site needs to be a religion, and a continuous pursuit.
It’s the key to your short term, and long term, success.
#5. Andy Crestodina – Orbit Media Studios
Indicate relevance. This is the most important, most effective SEO tactic or tips there is. If you expect to rank for a phrase, you need to use that phrase in the title, the header and the body text. It sounds obvious, but it isn’t. Go back to any page that isn’t ranking where you hoped and give it the “Control + F Test.” Just using the find feature of your browser will show you if it’s optimized or not…
Source: Orbit Media, SEO Advice
Keep in mind that although the phrase may have appeared in links, these don’t count when you’re indicating relevance for this page. Links indicate the relevance of the page they link to, not the page they’re on. So use the phrase in the body text here and in links there!
#6. Stoney deGeyter – Pole Position Marketing
Build a site that meets and exceeds visitor expectations. We tend to think of “pleasing the visitor” as something that happens after we get the traffic, but good SEO puts this at the forefront of their efforts. Search engines want to show only the best and most relevant websites to their searchers. Which means that instead of trying to please the algorithms, we should do what search engines do: try to please the searcher.
You can’t get to the top of Google without considering what it is that Google wants. And when it comes down to it, they don’t want “optimized” text or “optimized” title tags. Those do provide value, but those are just SEO signals to the bigger picture of optimizing the site for what searchers want and need.
If you focus on the visitor follow this tips, producing both content and a site experience that satisfies searchers’ needs, then you’re not only going to do a better job at generating new business, but you’ll be giving Gooogle exactly what it wants to show their searchers. That translates into better exposure, not because you optimized content, but optimized for the visitor experience.
#7. Arnie Kuenn – Vertical Measures
I will assume some of the other contributors are covering more technical aspects of SEO. Therefore, I am going to make a rather simple recommendation or tips that can make all the difference for those of you trying to grow the traffic to your website. My recommendation is: create content and TITLES that people are ACTUALLY searching for.
Yes, most of us have our list of targeted keyword phrase that we have optimized pages for, but I am talking about everyday searches related to your industry that people conduct when researching your products or services. Often times this comes in the form of a question.
Pro tips: don’t worry too much about search volumes. I would much rather rank in the top 3 positions for 100 lower volume phrases, then rank on page 3 for 100 high volume phrases.
#8. Warren Whitlock – WarrenWhitlock.com
People will respond to your offer for a transaction but what they are really looking for is connection and shared experiences, so make sure that they get that in everything you do. Selling a quality product with great service and a competitive price is just the ground floor of a successful site. Most of the growth for the future will be in real connections with vendors the know, like and trust their clients.
For SEO tips, this means that generic content and links are just the start. You will get a better margin, a lot more sales, and customer sending more referrals when you become known and the industry leader. To do that requires outreach to industry sites, adding value to what they do, sponsorship of blogs, podcasts and influencers to develop valuable connections and participation in the comments, posts and sharing of anything that helps your customers.. not just the sale you are running this week.
This is the most powerful leverage possible in SEO. We’ve seen ROI over 10x in campaigns like this. Start now. leave a comment on this post, share it where think it will help your audience and reach out to me or anyone contributing when you see something that resonates.
#9. AJ Ghergich – Ghergich & Co.
My favorite tips would be reoptimize your old content to earn Google Featured Snippets. Earning Featured Snippets allows you to occupy position 0 and gain high CTRs against your competitors.
These changes will also set you up nicely for Voice Search Optimization. 80% of Google Home queries return answers from Featured Snippets.
1. Look for content that has top 10-20 rankings but has not earned featured snippets
2. Reformat your content to include ordered and unordered lists
3. Use lots of descriptive sub headers to break up you content
4. Keep you content succinct with paragraphs no longer than 40-50 words
5. Submit your updated content to Google via Search Console
#10. Brent Csutoras – PeakActivity
If you want to drive traffic through SEO efforts, you have to create something worth visiting, linking to, and ultimately sharing.
For years, marketers, consultants, and even search engines like Google, have said they care less about the quantity of content you create, but demand the highest quality content you can produce.
Focus your efforts on identifying topics in your industry that people are making a concerted effort to find. Look at support forums, review keyword tools and check the suggested search phrases in Google, to identify topics people are actively seeking out and then create really amazing content on those topics.
Reach out to experts to get additions or quotes for your topic, allowing you to make the content truly unique, enlist support for your content, and to increase its authority amongst readers.
Review other similar articles to make sure your content is really the best and covers the topic in depth.
Last SEO tip, look at Reddit for getting your amazing content more visible… think about the places on Reddit you could possible write your content to impress.
#11. Eric Siu – Single Grain
There is so much content on SEO out there, and it can feel daunting to begin an optimization overhaul. I focus on tips or techniques that are effective AND make the best use of resources, including the content you already have. Here goes:
Update your existing content – Existing content already has authority and an established readership. So rather than writing something entirely from scratch, find a post already performing well, refresh it with updated information, add visuals, and rely on existing signals to make it rank for terms.
Improve engagement to improve rankings. Take your existing content and make it more readable — break up any big blocks of text, dividing content up with headers, bullet points.
Focus on topics instead of keywords – Google algorithm updates now enable the search engine to determine intent rather than rely solely on the actual keywords. So while keyword research is still very important, focus on what users are searching for rather than different ways to phrase a search query to boost up your SEO.
Build backlinks – Earned backlinks —through high-quality content, outreach and influencer marketing— are still extremely effective. And look for guest posting opportunities on reputable sites. We built our domain authority on guest posts from great sites like Entrepreneur, Hubspot, Forbes, and more. While both backlinks and guest posts will take some manual outreach and tenacity, they’re huge for your brand recognition and SEO.
Reporting and analytics tips – The numbers don’t lie so measure what’s working and what’s not and always continue to iterate.
#12. John Rampton – Calendar
It’s critical to get into the minds of your target audience by understanding search intent. By understanding why they searching and how they might search with that intent in mind, it helps raise the results of your keyword research and selection which will ultimately improve your seo ranking. There are informational searches, navigational searches, and purchase searches. Each can have their own keywords in mind while also sharing other keywords. Do this right and you’ll get the type of traffic that converts.
#13. Michael B Brenner – Marketing Insider Group
The most effective SEO tips to drive traffic to any website is what I call the 3V approach: Volume, Value and Variety.
Let’s start with the non-negotiable: value. You simply cannot create crappy content. But what determines whether something has “quality” or “value?” For me the simple answer is that your content needs to answer a question that your audience asks. If you can create a solid answer to that question, then you can generate traffic to your site. But there are some ground rules I like to follow: Title are important to gain attention. Images help to support your written content. And longer articles have a tendency to rank better.
Second is Volume: the fact is that frequency matters. That’s why committing to a high-volume approach works. You cannot sacrifice quality but I recommend every company commit to a frequency of updates on their website. Daily, weekly or even posts published multiple times a day can have a dramatic impact on your website traffic.
Finally, you need to have a good variety of content types and formats. If you do a Google search, you will see options for webpages, images, videos, news, and more. So try and publish research, stats, news, videos, infographics, lists, and more, alongside your written articles.
If this sounds like a lot of work, it is! But all good things come from hard work. More importantly, all it takes is commitment. The websites that have volume, value and variety rank for search terms and see higher traffic (and conversions).
#14. Aaron Wall – SeoBook
At the moment I would say whatever you do, do it under the narrative of blockchain. It doesn’t need to be real for true believers to value it.
#15. Radomir Basta – Four Dots
There are many things you can do out there to achieve this, but I’ll single out a couple of foundational steps or seo tips to take, to start driving more serious traffic from search engine queries.
First of all, make your website as technically polished as possible.
These tweaks, when accumulated, will produce a markedly better user experience in terms of page load speed, and this is a direct signal for improved search engine rankings. After all, your final goal as a website owner is to make users feel comfortable when browsing through your pages, and so is Google’s.
In addition to this, I still can’t imagine a full SEO campaign without deploying a proper link building strategy combined with PR/branding efforts.
Publish awesome and relevant resources on your websites, promote them both via social media campaigns and manual outreach efforts, and it will work wonders for both the page you are looking to optimize and the website authority in general.
Guest posting is still the best seo solution for increased brand awareness and well-targeted backlinks. Just focus on websites with a relevant audience and you’ll be fine.
Finally, creating landing pages for all relevant topics with traffic potential should improve the website’s keyword reach, and rank it for new and potentially better converting keyword variations that vary across markets, locations, language and cultural barriers, professional occupancies or topical savviness.
#16. Donna Moritz – Socially Sorted
One of the best things you can do for your blog SEO wise is to do a site-wide audit, especially if you have been blogging for a while. For me this has been so valuable in terms of transitioning my blog over from being found by social to being found by search – which is better for traffic growth in the long-run. Here are 6 steps or SEO tips you can take (and the tools to help you) in order to get started with a site audit.
- Analyze and Optimize Your Website for SEO – Use SEM Rush to help you find the best performing articles on your site, backlinks from other sites, broken links to fix, images that need Alt-Text, keywords you are ranking for and any keywords that competitors are ranking for… and more.
- Update Your Images – Add tall pins to your top performing blog posts or switch your old (boring) images with engaging images that stand out. A tool like Easil allows you to create stunning pro-quality images, including tall Pinterest images and infographics.
- Optimize Your Images – add Alt-Text to images where it is missing. Use the Tasty Pins WordPress Plugin to separate out your Alt-Text and Pinterest descriptions, so they perform better for SEO.
- Update Old Blog Posts – From the information you gained from SEM Rush, review old blog posts that are doing well with search. Update the content and the links, and add a content upgrade or free download so that you are capturing the traffic.
- Review the Internal Linking on your Site – I would recommend updating to Yoast SEO Premium Plug-in as it gives you suggestions for cornerstone content, internal links to other relevant articles on your site as well as allowing you to add more than one keyword or keyword phrase to each post.
- Reach out to influencers and companies you mention in your updated blog posts – Let them know there has been an update, especially if they are mentioned. Outreach Plus is a great tool for this. It has many features that will allow you to get more leads, backlinks and press mentions, but this is a good place to start.
Even if you don’t get to do all of these steps, just one or two will make a huge difference to your blog’s SEO performance!
#17. Shama Hyder – Zen Media
Creating more site traffic through SEO used to be all about Keywords, but now there are many other SEO steps or tips that can be taken to increase the overall audience.
Perhaps the best and easiest place to start is with site content. A larger volume of content increases the likelihood that the site will be the best answer to a search query as a quality result. The large amount of content provided also leads to more linkable content, which will, in turn, increase the number of backlinks the site receives. This will also help to boost SEO ranking.
Search engines also return featured content at the top of a results list to provide the best answer to a user’s search when they type in an actual question. Increasing the site ranking to be included in this feature content can provide another large boost to site traffic. Begin this process by identifying what the main questions a user of your site would be asking, as in “How do I….” or “Why does…”, and then tailor the content to focus on quickly answering those questions.
While keywords are not the only search tactic in today’s SEO game, they are still very important. Use analytics and Google’s search console to identify underperforming keywords. Not all keywords perform equally, and while they may help your site show up in a search, the content on your page may not be enough to support a high enough ranking in response to that keyword. Identifying the keywords that are receiving a high number of impressions but a low number of clicks can signal where attention should be focused in increasing the content of your site.
Ultimately, the key to getting the most out of search engines is by focusing on delivering top quality content to the user. The search engine has the role of delivering the best results to the user to answer their question, and if your site is focused on providing those answers, you will be able to drive more traffic to your website.
#18. Heidi Cohen – HeidiCohen
To maximize website traffic, links and other measurable optimize content for your 5 key audiences including their audience (prospects, customers, fans, employees and social media followers), social media (including amplification platforms for the short run), search (for core keywords), influencers (including experts, frenemy influencers and micro-influencers), and your business (email addresses, qualified leads and sales).
#19. Anna Lebedeva – SEMrush
SEO is an ever-changing concept. So to talk about search engine optimization, you really have to see what’s going on with Google and its algorithms. If we used to talk about keywords, alt tags, URL structure and link-building – I don’t want to be misleading, these things do still matter, a lot – content is now gaining the utmost importance.
Content is king, we’ve all heard it. Yet, content used to be important because it was the way to place the right keywords, to get backlinks and so on. Yet, now when Google is all about search intent and bringing the most relevant pages in front of the user, content becomes increasingly crucial to gaining traffic.
After all, where does traffic come from? From users finding your content in less time than your competitor’s content. And that’s when you have to optimize for #1 or zero position. And you only get there if your content meets user’s intent. That’s how it works. That’s really the end point of all SEO tips, strategies and tactics.
So, I’d say, instead of using tips and mere tactics to optimize for search engines, try to really get into the user’s head. What does he mean by typing in “fancy restaurant for Valentine’s Day.” And make sure your content addresses his/her needs. People don’t need content for the sake of content, or for keywords, or for backlinks, they need it for answers – any search query is basically a question, even without the question words, so your actual job is to answer that question.
So, the best SEO tip is a basic content optimization to answer the questions your users have, and for that, you really need to understand your audience and anticipate any questions they need answers for. It’s like a good old focus group technique used in traditional marketing – before creating the end product, huge companies invest in buyer perspectives and the needs they need to be covered.
Thus, apart from mere keyword/backlink research and on-site optimization, focus on finding the questions your potential users need answers for. At SEMrush, we tried to embrace this trend by introducing quite a unique feature for the SEO/content market – we developed a tool that actually researches the most popular answers for the particular topic you are writing a piece of content on.
#20. Jayson DeMers – AudienceBloom
I wrote a huge post called “101 Ways to Improve Your Website’s SEO” which has my full thoughts on this topic, but if I had to pick 3 of the most effective tips, I’d say the following:
1. Implement a link building campaign and stick with it. Links are the most impactful component in the ranking algorithm that we have control over, so leverage them!
2. Focus on producing lots of quality content for your website. If you want more organic search traffic, you need a reason for people to visit your site, and that means giving free value (ie, great content). Try to solve problems or answer questions that your audience has. If you’re wondering whether your content is “good enough” then ask yourself: Would you proudly recommend it to your best friend as a quality resource if they came to you with a question?
3. Ensure your content contains the keywords you want it to rank for. It’s important to have the keywords in the title, first paragraph, body, and last paragraph of your content, as well as the meta description. In addition to containing the exact keyword you want to rank for, be sure to include plenty of LSI keywords (related keywords) throughout the content.
#21. Kevan Lee – Buffer
We get about 80% of our traffic from search, and we rely on just a couple of straightforward tools and strategies to do so. We have the Yoast SEO WordPress plugin, which helps make sure that every post is well optimized for search with headlines, content, descriptions, and more.
And then we also use keywords as part of our blog post idea process, i.e. what high-volume keywords have we not written about that might be a good fit for our Buffer blog content? These two elements have been huge for us. To get really granular, a couple of small tactics we’ve tried are adding a date to a blog post title (e.g., Best Tools of 2018 vs. Best Tools) and leading with the keyword in the headline (e.g. Facebook Algorithm Tips vs. Tips About the Facebook Algorithm).
#22. Myles Anderson – BrightLocal
I’m going to flip this question a little. We work a lot with SEOs and SMB business owners of physical businesses. These businesses aren’t just interested in web traffic; they want to generate phone calls (e.g. plumbers, accountants) or footfall into their premises (e.g. retail).
So their online visibility drives offline conversions that have immense value to them.
Google is moving to a model where they want to provide searches with all the answers in Google and not push them out to 3rd party websites. Here are a few examples –
1. Answer boxes – get a snappy answer to any question right in the Google SERP
2. Knowledge panel – see business contact details, reviews & driving directions in Google SERP
3. Local Service Ads – get quotes from verified local plumbers etc… that Google has vetted and approved
4. Google Posts – businesses publish updates, news & deals into GoogleMyBusiness that searchers can read in Google
And Google isn’t going to stop here.
So my tips to businesses that provide a physical service to their customers is to think about how you can make use of all these new opportunities that Google is giving you to get in front of customers and impress them. Most of there are Free so why not?!
1. Ensure that your GoogleMyBusiness profile is well optimised and that you’re linking to the best page on your site that reinforces what you offer & where you’re located.
2. Write Google Posts (just 300 words) to provide users more info about your services & any deals you have
3. Generate more reviews on your Google My Business profile (boosts ranking & conversion). And reply to all your reviews too!
4. Monitor Google Q&A and answer any questions that are posted there.
5. Get yourself registered with Local Service Ads if you’re in an industry & location where Google has rolled this out to.
6. Find out what questions people are asking about your type of service. Then create detailed and unique content to answer these questions. This is helpful to any visitors to your site and it gives you a chance to start appearing Google Answer Boxes and ultimately boost your seo efforts.
#23. Cynthia Johnson – CynthiaLive.com
Use multimedia effectively. Video, images, and interactive content will improve the user experience on your website and drive more traffic.
#24. Dave Schneider – Ninja Outreach
Links are still among the top ranking signals for Google, so, even though we employ more than just one SEO technique to help us get more traffic, link building is still our number one.
We have more than a few link building tactics or tips upon our sleeve, some of which we’ve written about already.
Our favorites tips are:
Competitor link building – we prospect bloggers who’ve linked to any of our competitors in their posts and we offer them our own content and a request to include us in this post as an alternative or comparison.
Dead URL link building – we prospect bloggers who’ve included any dead URLs in their posts. If whatever they’re linking to is relevant to our business, or if we’ve written something similar, we send the bloggers a heads up about said dead URL and offer our content as an alternative.
Expert roundups – we build relationships with bloggers by participating in roundups (such as this one) and asking them to participate in our own roundups in return.
Podcast/interview link building – much like expert roundups, participating in podcasts or interviews earns us backlinks, so we accept invitations or prospect for bloggers (in relevant niches, of course) looking for interviewees to feature on their channels.
Resource page link building – We prospect for bloggers who’ve created any relevant, massive resource pages and ask to be included.
Guest posting – we prospect for DA 30+ blogs in a niche or “shoulder niche” relevant to ours. We reach out and, if the blog owner responds, we offer our content (following their guidelines) and, if everything goes well, we earn a backlink and exposure.
#25. Phil Rozek – Local Visibility System, LLC
The “create great content” and “earn great links” advice has been covered enough for now, including by me. So my best piece of less-obvious SEO advice is: either specialize in a narrow niche, or start offering a really obscure service (or product or widget). The weirder and more “niche,” the better.
If you’re the only provider, or only local one, or the first one, you can pick up some easy rankings, traffic that consists of people with a specific and immediate need, and sometimes even a few easy links. Also, some people will come for the weird little service and stay for the more-mainstream service(s) you offer – for which your rankings and visibility maybe aren’t so good. Go a little off the beaten path.
#26. Maria Johnsen – maria-johnsen.com
Write compelling and useful content in your niche, then spread it on the most trafficked social media platforms such as Twitter, Facebook, LinkedIn and even Instagram. Make sure to install Google Analytics on your web pages in order to monitor flow of SEO traffic and keyword ranking of your page.
Create a community in your niche and promote materials that are useful and actually solve a problem. Be honest, open and caring so that people start following you and care about what you have to say. Don’t comment spam on people’s posts, this has never been a solution. Promote other people’s posts this way they will share your content. There are paid solutions to getting traffic to your websites such as; Facebook ads, Google Adwords PPC, Bing PPC and Twitter ads.
#27. Craig Campbell – Craig Campbell SEO
SEO tips would be to look at the technical side of SEO, ensure your website is responsive, fast loading, and technically sound. Moving onto having a good internal linking structure and adding Schema markup are all processes that has resulted in some nice traffic increases for clients websites for me.
The obvious thing to say is quality relevant link building too, which will help your website further move up through the gears and help you get more traffic to your website. But the key is doing small changes, seeing things moving in the right direction.
Technical SEO is something that is generally poor on a lot of websites, so keep doing audits and improving website performance.
#28. Kevin Gibbons – BlueGlass
In terms of staying ahead of the game in 2018, I would suggest focusing on these 3 key areas:
1. Integrated content marketing approach – In 2018, I would expect to see brands continue to evolve and centralize content with other marketing channels. By making content a key part of the customer journey at each buyer phase, it will be much easier to prove the full value of content across all channels to measure and prove the real business value.
2. Mobile first – when planning any annual SEO roadmap, you have to look where Google is going, and for the last few years you simply can’t ignore mobile. Mobile-first is the latest iteration, which means that responsive websites are now the minimum barrier to entry. Brands need to think about how consumers interact with mobile devices differently and adapt to behaviors, not just via websites, but also apps – to ensure they capture the full mobile experience.
3. Voice search – 2017 has been a big learning curve for voice search, and seen a land-grab for the devices, of which Amazon’s Alexa is significantly winning to-date. In 2018, a continued growth in popularity of voice searches is likely, and brands need to be thinking about how people could be using voice queries within their niche, and how they can offer value to become the best result.
My advice: Think about your users first and foremost. Who are you targeting? What do you want them to achieve? To win at SEO in 2018, you need to be the best result. This means providing great content for your users, across all devices – rather than simply having well optimised content for search engines. Most importantly, you’ll be engaging in the best way possible with your visitors. And as a by-product of this, you’ll likely be rewarded by Google for providing the best experience.
#29. Razvan Gavrilas – CognitiveSEO
SEO is getting more and more complicated when we talk about its technicalities.
There are a lot of things that you need to align to get the highest rankings.
The two significant signals are LINKS and CONTENT.
I will share a tip that we use on any page or blog post that we publish here at cognitiveSEO.
We improve the content on the page (from an SEO perspective) by measuring the Content Performance Metric provided by the cognitiveSEO Content Assistant tool. This metric allows us to measure how well a page would do for a specific keyword or set of keywords.
The tool behind it analyzes the top performing content in Google and by using a proprietary semantic analysis algorithm can provide specific keyword recommendations that allow us to improve the chances of getting a higher rank.
It worked almost every time. We even improved old content by making content improvements based on the Content Performance Metric.
Keep in mind content is not the only signals. So if you try to improve a page/site that has no link authority than you probably won’t see any improvements.
#30. Ryan Stewart – Webris
Hate to break it to you, but there are no hacks or tips – organic traffic is the result of good marketing.
I break SEO into 4 general buckets that need to be executed well:
1. Technical SEO – Make sure your website is built properly according to Google’s Webmaster Guidelines, runs fast and accommodates mobile visitors.
2. Keywords / On Page + UX – Make sure your website is targeting the RIGHT keywords for your business. It sounds basic, but it’s a cornerstone of SEO. Optimize your pages are the unique value your business provides (within the scope of those keywords). Make sure your pages provide all of the information a searcher needs to find your page, engage with it and take action. That means you should focus on good front end design as well.
3. Content – Make sure your website has supporting content that can be shared on social media, rank in search engines and provide more context for what you do. You don’t need a TON of content, but your website should meet industry standards (find out what the top dogs are doing).
4. Promotion – Go out and push your website across all corners of the web. Find and pitch bloggers to include links to your content within theirs. Get writing gigs as a guest author on industry blogs, mention your website within those articles. Get active on Reddit, Quora and industry forums. Tell the world about your website.
#31. Chris Makara – Bulkly
One of the most effective SEO tips I find for driving traffic to a website is through outreach. It’s a tedious task, but the results are worth it.
While there are many ways to go about outreach, one of the most effective ways is to find existing sites already linking to similar content. The premise is that you have a much better piece of content that should be linked to instead of the one they are using.
The key is to be personal with the email and not a generic/templated approach. While you can use a template to build the framework of the email, it’s best to add some sort of personalization about the page you are referring to on their website (something you liked about their post, a quote, etc).
Basically, show them that you actually read it.
This will go a long way in getting them to swap out someone else’s link for yours.
#32. Mandy McEwen – Mod Girl Marketing
One of the best tips to increase your ranking is to create a solid piece of SEO-friendly content and leverage influencers to help you get that content in front of more eyes. Here’s what this looks like:
Create awesome content that’s valuable to your audience and get other influencers involved. Quote them, link to their resources, use their knowledge in your posts and then reach out to them. Let them know how helpful their info and resources are, that you utilized them for your latest blog post, etc and ask if they would be willing to share.
Social shares DO in fact impact rankings and by leveraging influencers who have larger social audiences, you will not only be attracting more people to your blog, but you will be increasing your chances of ranking for your keyword. In addition, sometimes you can get the influencer to include a link back to your website, from their site.
To increase your chances of this happening make sure the content is exceptional and speaks highly of the influencer. Of course, adding things like social bookmarks and contextual links from other relevant websites will help as well.
#33. Jerry Low – Web Hosting Secret Revealed
Google and the entire search landscape have changed a lot over the years. A lot of SEO tactics or tips that used to work wonders are no longer effective today.
The only thing that has not changed, so far, is the impact of link to search rankings. If you want good rankings at Google, you need to build good natural links consistently. This means building valuable content that people want to link to; and regularly reach out to others in your industry for linking opportunities – be it guest posting, or interview opportunities, or roundup post like this one.
#34. Marcus Miller – Bowler Hat
These questions are always tough to answer in a generic way. The most effective SEO tips are always the ones that consider your SEO strengths, weaknesses, opportunities and threats. It’s a cop out answer but it’s the right answer – and why when asked in person my answer is typically… it depends.
Here are a few examples:
If we have an authorative site with technical SEO issues then the best strategy for this site will likely be to resolve these technical issues.
If we have a site that is technically well put together and well optimised but has no authority then the solution is likely an authority building strategy.
For small, local businesses then local SEO is often the best approach, coupled with some local focused link and authority building efforts.
For many businesses who are doing okay on the authority and technical SEO front then content generation and promotion is often the best strategy.
And in many cases it is simply all the above. Get your technical SEO dialled in, expand scope with content and promote your content to build authority.
All of which still feels like a bit of a cop out so lets look at some actionable SEO tips. In this case I will typically want to know where the site is in terms of their SEO.
For absolute beginners then get the basics dialed in and we recently published an article covering 5 basic SEO tips:
Our suggestions here were:
1. Research & use relevant keywords
2. Optimise page titles & meta descriptions
3. Optimise page content
4. Optimise your business around the web
5. Build relevant links
We also have a more advanced set of SEO tips that covers the whole SEO process. This is targeted at small to medium businesses but is applicable to any business that has got the basics dialled in and wants to take things to the next level:
In this guide we layout 30 tips (well, 31, there is one bonus tip) where walk users through the SEO process. There are too many tips to list here independently but the main areas are:
On Page SEO
Link & Authority building
Analytics & conversion tracking
To summarise, my main tips would always be to get an understanding of the kind of SEO you need. Perform an SEO SWOT analysis. Set SMART goals for your SEO. And then approach SEO with a strategic mindset where your efforts and budget are focused where they can make the most possible difference.
#35. Chad Pollitt – ChadPollitt.com
I’ve been giving this tips for nearly eight years. In that time SEO has changed a lot, but this tips still helps significantly — bylines (guest posting). Write great content on as many websites as possible and cite information and data on your own blog or website where prudent. This isn’t link building, it’s actually real PR and has massive benefits outside of search, too.
#36. Julie Joyce – Link Fish Media
Getting your content in front of audiences in various places…not just on social, not just ranking well in Google, but everywhere. PPC ads, LinkedIn, Facebook, Twitter, Quora, Google, Bing, articles placed on other sites, etc. Covering all those means that you’ll have a much greater chance of driving traffic than if you simply relied on Google, as many people do.
#37. Sean Si – SEO Hacker
We have discussed this at length on the SEO Hacker blog, and we found a variety of ways and tips that would effectively drive more traffic to your website. Here are some of them:
Create Optimized Landing Pages – The goal of having landing pages is to generate new leads and sales into your website, which is why it pays well to optimize them properly. Landing pages must contain helpful information relevant to your business, have long-tail keywords, contain links to your web pages, very persuasive, and must contain around 2000 words.
Having an SEO friendly optimized landing page that is presented well makes it more successful in generating revenue.
Focus on Content Quality – Content is what drives websites and generate traffic, which is why creating well-written and well-researched content matters the most. The best kind of content are the ones that are relevant, timeless, and highly informative, as that gives them staying power that would get them searched for a significant amount of time.
Make your site Mobile-friendly – With mobile usage increasing every single year, it is important to implement responsive design and AMP on your web pages. Optimizing user experience must be a priority, as this is a factor when it comes to users staying or leaving your website. In short, having a fast-loading and responsive website generates improves user-friendliness, which results in higher traffic.
#38. Dan Petrovic – Dejan Marketing
One of the most ignored tactics or tips for boosting website traffic is CTR optimization. After initial technical SEO, most projects are for some reason focused on authority building.
The irony is that technical SEO optimization almost certainly already includes title and meta adjustments, but for the sake of rankings and not always with users in mind. Ongoing snippet optimization and testing can reveal enormous traffic opportunities. The best starting point is to understand what your average non-branded CTR should be on any given position, look for underperformers and fix them in the order of lost traffic.
#39. Chris Dreyer – Rankings.io
As many SEOs know, there are a lot of aspects to search, driving traffic, and conversions. That being said, there are a few tasks that we see as primary qualified traffic drivers to client websites.
Google’s engineers have already mentioned that links and content are the top two ranking factors in search. You can help drive more traffic to a page if you enhance that page’s content. You have to search on the web using the keyword phrases you want to rank for and see who is at the top of page 1.
See which of those competitors has the best content and model your page after that. Once you have something that can compete, go to work making it better than any other piece of content available on that topic.
From there, all you have to do is promote your page and Google will eventually see it as more authoritative than other similar pieces of content on the web. Of course you have to be targeting some higher volume keyword phrases. As always, don’t sacrifice traffic for conversions.
High Quality Links
The clients that tend to have the attractive traffic volumes are those with more high-quality and authoritative links. Earning as many editorial-based and .edu links will help make a site very authoritative.
That combined with industry leading content and the page will be beating out other competitors in search. It’s worth noting that any of these strategies alone aren’t going to be as strong as combining them with other SEO tactics. A holistic approach is what will get you larger traffic volumes as well as conversions.
#40. Steve Wiideman – Wiideman Consulting Group
Search engine optimization can feel like a fog of information and best practices. Keep things simple by thinking about SEO at the page-level and letting the developers manage and improve site-wide performance opportunities. But keep them accountable to earning perfect PageSpeed and WebpageTest.org scores.
An effective and easy tips to follow to improve keyword ranking at the page level starts with understanding competitor insights. Enter the top 20 competing URLs into ahrefs.com and semrush.com to explore keywords and links that top-ranking webpages are using to rank their content. Look at your AdWords and AdCenter “search term” data to see what converts. Look at your top performing “placement URLs” for link building and native advertising opportunities.
Next, really put the competing pages under the microscope. Use Excel and record the top-ranked pages’ titles, meta descriptions, h1/headings, subheadings, images, image names, video, structured markup used, page load times, mobile-friendliness, mobile user experience, page name/URL, and words used in content. Start drafting an outline that incorporates the best and “MOST HELPFUL” focal points from all the competing pages.
Finally, listen in on sales calls, survey clients, run user testing services (such as Hotjar, Kissmetrics, etc), to capture what it is your customers are really looking for, what their end desire really is (not just the pill, but how the ailment itself), and create the best and most helpful page of anything else online.
Watch the data, scrutinize everything, re-calibrate constantly with a quarterly goal of improving CTR, conversion rate, bounce rate, and page load time by a conservative .5% per quarter. It will all pay off in the long run, that’s the essence of “organic” SEO after all.
#41. Kevin Indig – kevin-indig.com
Here’s an effective SEO tips that you can repeat as often as you wish:
1. Question your target audience about their pains and struggles (e.g. via Typeform, E-Mail, on Social Networks, or via survey popup on your site).
2. Brainstorm questions people might have about these pain points.
3. Google what content exists around these questions and do research on Quora, Reddit, and on web forums.
4. Write long-form articles about the pain points and answer the questions your brainstormed. Add illustrations and graphics to these articles.
5. Send them to the target audience members you surveyed.
#42. Cameron Conaway – Solace
While many SEO details depend on the site’s existing content architecture, the fundamentals remain the same. These include:
1. Provide the most helpful answers to the questions your target audience is asking. To drive traffic, it’s often important to expand your definition of “target audience.” I see this as “arena state” content — content that addresses queries coming from those in the arena (maybe not on the field, but behind the concession stand) of your product or service.
2. Take site speed and performance seriously. Google is increasingly penalizing slow sites, especially those that aren’t HTTPS. It’s critical to not only create the web’s most helpful content, but to create a mindful reading experience. Those who deliver the best content, and do so the fastest, will be rewarded
3. Don’t let cobwebs develop. Many SEO efforts focus on net new initiatives, neglecting the importance of optimizing old content — linking internally, tweaking titles and H2s, adding images, etc.
4. Build genuine relationships. Relationships are rarely part of the SEO discussion, but they are often critical for achieving the backlinks and shares necessary for sustainable traffic.
#43. David Leonhardt – The Happy Guy Marketing
When clients ask about SEO, I tell them to focus on three areas:
1. Make sure your content is very, very, very good. Make sure it is what your target market wants to read and that it is what your target market’s influencers want to share on social media. Make sure it is easy to read, in plain English.
2. Make sure your website is fast. People are impatient. They won’t wait for a groggy website to wake up. The search engines know this, so they send people to the most alert websites.
3. Be easy to use on mobile, since that’s where most of the traffic is coming from these days…including Google.
As a writer well-versed in plain language, I am always ready to help with that first point.
#44. Mike Schiemer – Bootstrap Business
One of the most underutilized SEO tactics or tips to drive website traffic is to optimize your pages for voice search. Consumers are buying millions of Amazon Echo, Google Home, and similar devices. Your website, content, and keywords need to start reflecting that.
Keywords will often times be long-tail and conversational instead of a few words. Your writing should reflect how people actually speak, especially how they ask questions and expect answers. This will continue to be a growing trend as these devices become more popular and more advanced.
Automobile manufacturers are now starting to include them as built-in features in new cars, so people can do voice searches while they’re driving without having to (often times illegally) take out their smartphones.
#45. Jon-Mikel Bailey – Wood Street, Inc.
Sure, keywords and links still matter. But, ultimately, what will move the needle is a laser focus on user experience. Why would someone click that link in the SERP? Why would they read your content, buy your product, etc? What problem does it solve? Are you speaking their language such that they feel a connection to you?
To me, code and keyword rich content are secondary to user experience (UX). Google has said this repeatedly. They want you to have a useful site (quality, diverse content), a fast site (quick loading, void of useless bloat), a responsive/mobile friendly site (AMP where it makes sense only, publications, etc), recommendations (links, mentions, proof from reputable sources that your site has value), and it’s safe (HTTPS). Follow those SEO tips you read on the SEO sites ONLY after you’ve run them through the “how will this affect the UX of our site?” test!
#46. Matt Siltala – Avalaunch Media
I suggest starting with the website, the technical side of SEO. If you do not have your website technically (SEO) sound then any “SEO” efforts will be mostly in vain. If you are not sure about how to get your website technically sound, then I suggest hiring someone that does a technical SEO Audit.
Once you can get your website technically sound, then it is up to you to create the kind of content that is going to drive traffic. What are the questions being asked in your industry? What are people asking your sales reps? What are they asking of your customer service reps? What are people on answer sites asking about (in regards) to your industry?
Once you have all this information, create content that best suits your audience. Video? Infographics? Long form content? Sales sheets? Whitepapers? Pitch Decks? It doesn’t matter what form, just as long as it is right for your audience.
#47. Jason Acidre – Kaiserthesage
My approach to SEO has always been holistic – that typically starts with having the right content (or pool of content) in place. Given that content ties everything in a brand-centric SEO.
The most effective SEO tips to really make a huge impact in terms of driving organic traffic to a site is for it to have content assets that can do most of the work (or build more 10x content):
- Creating evergreen and actionable content that you can utilize or build outreach campaigns around for a long period of time. This should also be applicable to transactional pages (designing product or service landing pages that are not just intended to sell, but to inform as well).
- Continuously updating older content (making them more competitive), especially those that cover topic areas that have substantial search volume and audience size.
- Focusing on assets that have a ton of link opportunities, and can attract or earn the right links over time as they start to gain better search visibility.
- Having more content that can help exemplify your brand’s expertise, and eventually make an impact to your business’ objectives (that should help improve sales, conversions and other brand engagement metrics).
#48. Mallory Whitfield – MissMalaprop.com
Don’t underestimate the power of Pinterest to drive traffic to your website. To capture attention and drive traffic to your website from this visual search engine, create graphics for each of your blog posts or resource pages that will look good and perform well on the platform. Canva offers beautiful Pinterest-friendly graphic templates that make it easy.
#49. Sam McRoberts – VUDU Marketing
It depends a lot on what sort of shape your site is in SEO-wise. If you have a fairly well established site with a solid ranking foundation, you can usually see a ton of benefit from optimizing things like page load speed and mobile usability, and from eliminating crawl errors and trimming back on old underperforming content.
If your site is newer, then of course focusing on getting key on-page, keyword-centric elements right and attracting relevant, quality links would be the most critical first tips.
If you ever want to know how best to optimize your site for a specific keyword, just go search that keyword on Google and poke through the first 3 search results. Google will show you exactly what they consider relevant for that keyword :)
#50. Eli Schwartz – elischwartz.co
The absolute foolproof tips to drive SEO traffic is to write content that users are seeking. Keyword tools are great at helping to determine which keywords to prioritize, but they are secondary to first building out content that there is demand for.
Therefore, my first tip in any SEO project is to ideate on topics using methods that suggest the broadest topics possible. I typically start with a straight Google search for my parent keyword and dig into the suggested keywords, the “people also ask,” the related queries, and continue to do
amithe same for all of the keywords I find. Only then do I have a better understanding of the search landscape so I can then start keyword research and outlining content.
#51. Justin Herring – YEAH! Local
Here are several effective SEO tips to drive traffic:
1. Write Guest Posts on high traffic blogs in your prospects niche. You need to write a spectacular article and then prospects “usually” will look further at the author or links in the blog.
2. I work a lot in Local SEO and the biggest driver of website traffic is the Google My Business listing. To rank this listing you need good backlinks to your Google Maps listing. Not as easy to get but I have tested this and works like a charm.
3. If you are writing your own articles to rank make sure you are going after keywords you can actually rank and get traffic for. Go to kwfinder.com and see who the competition is on the first page. If they are extremely competitive look at the long tail keywords associated with it and work on those instead.
4. Want traffic within a couple days then go over to Quuu Promote and submit your article or guest post and you should start seeing traffic in a couple days. Helps with SEO as well.
#52. Jamie Spencer – Make A Website Hub
My top SEO tips are to make sure that you have a well structured and technically sound website.
This means that it loads quickly, you have well organised sitemaps, proper canonicalisation in place, an excellent information architecture with internal links to all your key pages and doesn’t have a bunch of 404 errors or 301 redirect chains.
To achieve this you can use a crawler such as Site Bulb, Deep Crawl or my personal favourite Screaming Frog’s SEO Spider to find basic SEO errors on your site and check that your top pages have lots of internal links with relevant anchor text.
The next SEO tip I will say is make sure you are regularly monitoring Googlebot’s behaviour – it’s always somewhat surprising to see where your crawl budget is being wasted. Googlebot is a degenerate; it will do weird things if you leave it up to Google to decide what to do – just like leaving a 2 year old in a room unsupervised with a Sharpie. Log File Analysis is a great way to check which pages are being crawled, how frequently and if there are any errors that is encountering which you didn’t find in your crawls.
#53. Michael Pozdnev – iwannabeablogger.com
I have been doing search engine optimization for the last 17 years, but for my blog, I decided to try a non-standard strategy.
The strategy of friendship, respect, and mutual assistance.
No link building and other technical SEO stuff!
As a result, I have more than 15,000 page views monthly, although I wrote only 5 articles!
Bloggers and website owners are not marketers, and they do not have the time and desire to build links and do technical SEO. Don’t forget that Google does not want this either.
But most bloggers are kind people who help their readers.
However, they forget that the blog is also a business, networking, marketing.
The most effective SEO tips that I can give you is to find talented bloggers and journalists in your niche.
Build a relationship with a blogger just like you would with your beloved girlfriend or boyfriend. Help and help them again.
How? Do what you know best. And be sure to perform an online-friendship ritual:
1. Click their links
2. Share their links
3. Comment on their work
4. Write thank-you email
5. Build links to them
Any professional, seeing the efforts and amazing work of another person, will want to help him.
It so happened to me. My friends began to link out to my blog on the most popular resources, such as Copyblogger, Problogger, Mashable, Ahrefs and so on.
Be a friend!
#54. Brian Jackson – Kinsta
My number one SEO tip to drive traffic is to take some time and focus on your technical SEO. I think most of us would agree, content quality and length plays a huge part, but if your site or content isn’t optimized correctly you’re only going to get so much reach out of it. I’m referring to things such as:
– Ensuring you have correct schema markup setup on your site (blog type, reviews and stars, etc).
– Optimizing for rich snippets and actually using a tool to monitor if you are gaining new ones. I use Accuranker for this.
– Making sure your website loads fast! I always include this as part of technical SEO as a slow website will always rank lower. Mobile speed is now a separate ranking factor in 2018 as well.
– Checking and cleaning up any 404 errors and broken links.
– Naming your image files smart. Be descriptive about the image, but keep it short.
– Monitor your crawl rate in Google Search Console.
– Take a deep dive once in a while into your backlink profile. Disavow bad links and keep things cleaned up.
And of course all the other basic optimizations such as title tags, headers, sitemap, etc. are also very important.
Another tip is to A/B test your titles and meta descriptions. Both of these can greatly impact your CTR, which can in turn affect your SEO. CTR is so under appreciated I feel by a lot of people. Increasing CTR can do wonders for your content, rankings, etc.
Social signals. This is something that is probably a little controversial when it comes to SEO. However, I have seen it happen a hundred times. Something goes viral on social media, and the keyword rankings for a post immediately jump to the front page of Google.
Whether this has to do with the sudden traffic itself, or signals from social, I have no doubt that social media directly influences organic rankings. I have the data to prove it! In 2018, I think it’s very important to ensure your SEO and social media strategy are working in unison to get the best results.
#55. Sandra Clayton – Conversion Minded
SEO is not about how many posts you publish…it’s about making each piece a comprehensive resource for your audience. Google wants to give people the absolute best search experience and measures how long people spend on your website after clicking through.
Things like writing insanely valuable content, having a fast website, and linking to other blog posts are a must. When it comes to keywords, focus on ones that are already ranking on page 2 or 3 – it shouldn’t take much effort to boost them to page 1. You’ll get some quick wins and can then tackle harder-to-rank keywords.
#56. Chris Weaver – MWI
After the same old stuff that has rung true for years (proper setup / metadata / content) the next most effective SEO tip to drive traffic is understanding user intent and creating content that speaks to that. Better understanding what users want out of their search and answering those questions will drive better and more traffic.
We’ve been hearing content is king since the early 2000s and it’s still true today. The difference is that content is more nuanced than ever before. Text, Infographics, Video, Audio (Podcasts) all fit as different arrows into an SEO/content marketing’s quiver. And users consume that content in different ways and in different situations.
What matters most is getting those content types to fit into the context of the search. An informational search? Focus on formatting your text for instant answer box. More transactional search? Review schema to stand out from the crowd. Local search? Work your NAP with outside citations. It all boils back to that of user intent. Stealing from a prominent co-worker of mine and content wiz, it’s time to ditch content is king and instead focus on the truer, more relevant realization that “context is king.”
#57. Julia McCoy – Express Writers
Today, great inbound content matters more than ever to driving new traffic to a site. Inbound content, specifically, in the form of consistent, high-value blogging.
Check this out: websites with a blog average 55% more visitors, earn 97% more inbound links, and get 434% more indexed pages in the SERPs (Hubspot).
A big tip for inbound content success: keep in mind when you’re creating your site content that the CONTEXT must be relevant.
For SEO, if your content isn’t contextually relevant to the topic you’re writing about, forget it.
Forget about ranking, let alone ranking well in 2018.
As Google gets smarter, repeating keywords in your content matters less and less for SEO.
Google is no longer a toddler in terms of tech. It’s now a wise-ass teenager who knows way more than you think.
Hence, SEO for content going forward is all about context. It’s about relevance. It’s about diving deep into a topic and leading your readers far beneath the surface information.
Not just any content, though – “relevant, well-structured content”:
Of course, this is nothing new.
However, you can expect to see this continue to grow in importance in the year ahead.
The need for high-quality content that nets consistent web traffic and a strong online site presence is going nowhere.
#58. Patrick Coombe – Elite Strategies
SEO is a long game. It takes time to make SEO happen. SEO is a way of driving traffic. The best tip to increase your overall SEO effectiveness is to build a great website, build great links, and have content that your visitors want to read. Forget about blog posts, they are great and everyone should be blogging but think about content in more broad strokes. One example would be a “table” showing price comparisons of products that are hard to find the price for.
Creating content like this is a link magnet, and links will help you rank in Google more and more. Don’t overlook the basic on-page SEO factors like title tags, metas, etc. Stay up to date on the latest trends. For example Google recently doubled the number of characters you can use in a title tag. Resist the temptation to take shortcuts, put in the work and you will be rewarded!
#59. Nathan Shivar – ShivarWeb LLC
First, make sure technical SEO best practices are in place. Make sure your site architecture makes sense for your target audience.
Second, create detailed and descriptive content around topics that your target audience wants to know about (ie, don’t create content that you want to write about).
Third – and most important – use data from Google Search Console to consistently revise and improve your data over time.
Be patient, consistent, and relentless. The tips may sounds cliche – but nobody does them consistently over time. If you look at driving traffic over a 2 to 5 year timeline – you’ll win every time.
#60. Peter Caputa – Databox
We have grown our SEO organic traffic by 400+% in 12 months by doing our own market research.
Every month, we create several new surveys and ask our panel of experts to contribute. We always ask one open-ended question that we can use as a quote, which allows us to pack a lot of insight into the post. We also ask several multiple choice questions, so that there are unique and reference-able insights.
With 500+ contributors, we can now produce high quality content quickly.
# 61. Dominic Wells – HumanProofDesigns
This question is worded in a way which doesn’t make it super easy to answer, as it is a bit ambiguous. With that in mind, I’ll answer it a few different ways.
So the first answer is that the best “seo tips” for driving traffic are to do proper keyword research. SEO for the sake of SEO isn’t going to do anything. What you need is to make sure you’re targeting the correct keywords. This means keywords that are relevant to your site (because otherwise what’s the point of the traffic?), are not super impossible to rank for, and have decent traffic volume.
The second answer is that you need to make sure you have good onpage SEO, because without it, that keyword research you did isn’t going to be worth anything. You need to tell Google “Ok, here’s what my content is about, please rank for me for it”. Good onpage SEO is beyond the scope of one single answer, so I can’t go into too much detail about what those tips are specifically.
The third answer? Well, you need good offpage SEO, because now that you’ve found out what terms you want to rank for, and you’ve told Google you want to rank for them, you finally have to make Google believe you deserve to rank for them. This is done predominantly via offpage SEO, or “Backlinks” for want of a better word.
Again, describing the specifics is beyond the scope of this question. If you learn to master the three parts above, you’ll get a ton of traffic to your site.
#62. Gabriella Sannino – Level 343
There are so many options on this question, but I’ll stick to three tips.
1. Don’t neglect on-page. Too many think that on-page SEO is “old hat,” but optimizing quality content has been proven time and again to be a traffic driver.
2. Tighten up those meta tags and titles! Again, it’s a matter of people believing that Google no longer pays attention to them. Whether the search engines do or not, people do, and that’s the traffic you want.
3. Get into social. If you aren’t already, start tying your SEO and social campaigns into one – have them work in tandem, not one off doing something while the other is doing something else. When different marketing areas come together (like SEO and social), it’s a beautiful thing that can create outstanding results.
#63. Melanie Nathan – SEMrush
The best SEO tips is to perform competitive research. Identify niche opportunities. Create linkable assets. Build links to them. Reap the rankings and social shares. Rinse and repeat.
#64. Madeline Osman – The Blog Smith
Know your customer. This is the basis of keyword research and content creation. Without an understanding of your target market, what makes them tick, and what keeps them up at night, you’re shooting in the dark with all subsequent marketing and SEO efforts.
Once you have a buyer persona (or a few) clearly defined, you can start your keyword research efforts, which will influence your SEO strategy and implementation as a whole.
#65. Zac Johnson – Blogging.org
When trying to improve SEO traffic and rankings for your site, I recommend the following tips:
Write better and longer content (2,000+ words) versus trying to write new articles every day on your site. This will not only rank better, it will also be easier for you to promote and gain valuable links to.
Look at what your competition is ranking for in the search results and see what keywords and content focuses they are using. After viewing this information, think about how you can make a better, longer, and more detailed resource.
Sticking with that same competition analysis theory, you can also do the same for your competitors and their backlinks. See where they are getting their best backlinks and then try to get a few of your own.
Be sure to implement each of these three SEO tips into content marketing efforts, and you will see a drastic rise in traffic and rankings in 2018.
#66. Randy Milanovic – Kayak Online Marketing
A healthy website link profile is one of the most valuable search engine ranking factors. One of the benefits of ranking organically, for many businesses, is that you can show up in search without the added cost of advertising.
A link is a signal between two sites that acts asa vote of confidence and relationship between the two. A strong link comes from a topically relevant website that has high authority and value as a result of content, popularity, traffic, and literally hundreds of other factors. A weak link comes from an unrelated website or one with low authorityand value as a result of poor SEO practices, lackof online activity, or spam/malware.
This SEO guide is designed to help a business of any size work from the ground up to attract strong links. We start with things that can be done immediately, and work our way up to strategies that can pay off months, if not years down the road. Let’s get started.
1: Set up a page for your business on the top directories
Directories are websites like Yelp, Angies list, the BBB and your local chamber of commerce. Search engines reference local directories to verify location details. These are often referred to as citations. Citations are mentions of your business name and address online, even if those outside websites don’t link to you.
– Set up a page for your business on popular Local Business Directories.
– If location-specific, set up a page for your business on the Top Local Citation Sources by Country.
– Set up a page for your business on the Best Local Citations by Category.
2: If location-specific, create a Google+ Local Listing page
Create a Google My Business Page, which is like a Google+ page for local businesses. This will help tie your website to a specific location, which Google uses in its search results.
- If your business is in a single location, link to your homepage.
- If your business has multiple locations, link to dedicated location pages for each (ie – yourwebsite.com/calgary).
- If you don’t have a physical location, you cannot register as a local business.
TIP: Embed a map (or map image) into your contact page as another sign to visitors and Google where exactly you are located.
3: Build relationships (social networking)
While it takes some time, building relationships is one of the most effective SEO tips to keep your company top-of-mind for people who might be interested in linking to your site or connecting with you.
Engage with the people on Twitter, Facebook, LinkedIn, etc who you’re monitoring. Follow them, retweet them, respond to them, reach out to them, or network with them!
If someone has mentioned you but not linked to you, look for an opportunity to politely ask them for a link – give them a reason (politely!)
Make connections at local meet-ups, events, conferences and in your day-to-day activities.
Officially partner with companies in related industries.
Make use of your preferred Social Monitoring tool or set up social monitoring (HubSpot, Hootsuite, Slack, etc…).
Create separate monitoring streams for your business, your content, and your target keywords (think long-tail).
TIP: Be a good neighbour by linking to others. This helps them gain a link as well as improves your chances of getting recognized and linked back to in the future.
4: Find authoritative sites and industry leaders and engage with them
Not all links are created equal. Make sure that you’re earning high-quality links, and not focusing on quantity. High-quality links come from authoritative and relevant websites.
Open your preferred Page Performance SEO tool (MOZ, Positionly, HREFS, HubSpot, SEMRush…).
View the websites who are linking to you.
– Filter by Authority and make a list of the most authoritative sites.
– Filter by your competitors to see which sites are linking to them.
– Make sure you’ve added your competitors to the monitoring.
– Make a list of industry thought leaders (this can include thought leaders in related industries too!).
– Look through your Chamber of Commerce website for potential allies and competitors.
– Search for industry conferences, certifications, agencies, laws, publications, etc.
– Find the top bloggers for your industry.
TIP: Looking at top contributors to industry websites and magazines is a great way to spot thought leaders.
5. Create a “best-of” list or a resources list. Give credit to sources and authors.
– Conduct an interview with an industry thought leader and publish it as a blog post.
– Create crowdsourced content. (Example: http://kyak.mobi/2EN1Q1a)
– Solicit information, answers or opinions on a particular topic from industry thought leaders.
– Keep track of who responded and who did not for future use.
– Ask an industry thought leader to write the foreword for an eBook. Or simply ask them for a quotation.
TIP: Not only might these thought leaders help you write your content, but they’ll typically help you promote it! You’ll gain new visitors and a new link to your content.
6: Blog consistently and frequently (think quality)
Create a blog editorial Calendar or download one here: kyak.mobi/1p5SdlB
Assign someone to write the post, and choose the topic of the blog post. If you maintain a steady blog with quality content, people will naturally link to your articles. We recommend blogging 1-2x per week. It’s a great way to keep your site and your message fresh. (Don’t be self- promotional)
TIP: Keeping each blog targeted on a signle topic and specific will make it easier to follow for your readers as well as create stronger SEO value.
7: Be the first one to cover the news on a topic related to what you do
Search engines love to see fresh content. Be the first one (or one of the first) to blog about the news, and you’ll have the potential to be on the top of searches on the topic! Set up a Google Alert to follow the news of your industry.
TIP: If you’re not one of the first to write about the news, you can still analyze the news or do a recap of it.
8: Include external links in your blog posts
Include one relevant link per article to useful outside content, especially content from industry thought leaders. While people may leave your site, they’ll also remember you provided them with the good info. Be sure to link text that contains relevant keywords (in a phrase) that you’d like to rank for.
TIP: Be sure you include all on-page SEO components to fully optimize your page for search engines. See ‘The Little Black Book of Content Structure for SEO and UX’ for more detailed information. kyak.mobi/1TJceus
9: Create strong visual content
Infographics, videos and interesting image. If you can create a visually appealing, informative, data-driven infographic, and get it in front of enough people, it can go far. Use tools such as slideshare.com to publish infographics and slide presentations.
TIP: Videos are a valuable addition to your content. How-to’s, demonstrations, and even well made company promotional videos can attract interesting links and return visits.
10: Optimize for social media and SEO
Include social sharing buttons on your blog posts. If your blog does not have sharing tools, add them. Include a link to your website on your social tools and in the profiles. Encourage readers to share the post to their personal social networks. This will help you get new visitors to your blog, and will also help in increasing the number of links to your website.
TIP: Social sharing buttons should be at the top of the blog post. This will encourage more visitors to share the content as many people share based on headline or image, regardless if they read the whole article.
11: Set up an RSS feed for your blog
An RSS feed provides a simple summary of your blog posts for readers that is constantly updating. If your customers have a “RSS Reader” installed in their browser they can receive updates to your blog by subscribing (clicking the RSS icon on your blog). If you don’t have an RSS feed, add it.
TIP: We strongly recommend choosing a full text RSS feed instead of a snippet RSS feed so readers can view the full article.
12: Promote your content in social and use it in sales meetings
Share your content with industry thought leaders and those you’ve formed relationships with. Promote your content in social media. Write your message and include a link to your content.
Including an image in the post can dramatically improve its success on social media – because people are visual creatures. We like the bling.
Schedule out a couple of additional messagesyou can publish over a few days to promote your content on social, making sure to change the language each time.
Don’t stop at just one tweet, but don’t spam either. Social is meant to be sociable, not broadcasting. Include a “Click to Tweet” link or button in your emails and in content if possible. And join the conversation on websites such as inbound.org and quora.com.
TIP: Don’t just share the link, introduce it.
13: Engage on other people’s content
Spend time reading articles and blogs written by industry leaders, SEO competitors, news sources and industry journals. If you have something intelligent to add to what they have to say, leave a comment. The best comments add to the conversation and show other readers and people leaving comments that you have valuable information to share.
If the blog or article’s comment section allows you to post a link to your website along with your name or email, use it – but make sure you link to a relevant content page on your website instead of your homepage. And always use your real name when commenting.
TIP: Don’t just drop in a link in without joining the conversation! If you “link-drop”, most platforms will give you the boot.
14: Do some PR (get in the news)
Do outreach to journalists when you have news or a big piece of content. Write a press release about interesting company news. Publish it to your website (not on your blog – if you have several – set up a separate blog just for press releases) and send it to news sources.
If you can, do a joint press release with another company. Throw an event, like a meet-up, a dinner, a lunch-n-learn, etc. Invite local thought leaders and journalists.
TIP: Put the time and effort into building relationships with journalists and news companies, your focus can result in major media coverage and exposure. Get a sense of what so “news worthy”
TIP: Note: Press releases are considered advertising content. As such, it is unlikely to rank without serious support in the form of sharing and engagement. Seriously!
15: Write guest blog posts (a series is better than a single)
Look for quality sites to guest blog for. You should know the site well and be able to vouch for their legitimacy. Those relationships you’ve built will go a long way here. Include links in the text (as hyperlinked words) that direct readers back to your pages. Partner with another blog to trade writing guest posts. You’ll both get the benefit of reaching a new audience and sending links back to your website.
TIP: When looking for a site to guest blog for, weed out sites that have too many blog posts (they might be spammy or low-quality) and sites that never have guest blog posts (they probably won’t accept your offer of a guest post, so don’t waste your time). And the biggest tell of all, no engagement = no fun.
TIP: There’s a fine line between mutually contributing and swapping blogs with other businesses. Avoid swapping blog posts as it’s considered black hat SEO that may affect your Google rankings. best practice to simply contribute for the content and knowledge sharing andlet SEO come naturally.
16. Create profiles on these domains to generate high quality links to your site:
#67. Jordan Kasteler – JordanKasteler.com
I’m speaking strictly to the future of SEO 2018 here: AMP, HTTPS, Skyscraper content and proper content promotion, content formatted for position zero/voice ranking, A/B testing meta data, and focusing more on landing page conversion.
#68. Kathryn Aragon – Kathryn Aragon Media
To drive organic search traffic to your website, you need to start with your content. Content shock is real. If you don’t have a valuable piece of content that’s original and worth reading, you don’t have a chance.
But if you’ve got a great piece of content that answers questions, engages, and maybe even entertains your readers, your next step is to do simple on-page SEO. It doesn’t take much, but it’s a necessary part of the equation.
And finally the last tip, for step 3, reach out to influencers and build backlinks to your content. In short, validate that your content is worth ranking in search engines, and Google with reward you with high ranks.
#69. James Gurd – Digital Juggler
First SEO tip is you have to get the foundations right and that means understanding the search intent of your target audience. Simple keyword research isn’t enough, you need to understand why people search to build mental models for key landing pages, then create content aligned with those mental models. That gives you far better reach for semantic search, as the content will tackle different user intents.
You also need to align copy with natural language search patterns, as voice search is increasing and this is changing the nature of search queries with longer queries.
To extend content reach, social outreach to identify influencers can work wonders. However, everyone is doing it so you have to create a compelling proposition for target influencers (and find the right influencers) to provide something of value. One example is creating unique content for another website that is aligned with their audience interests and your core proposition, which can link back to key landing pages.
To capture a wider audience, don’t just target conversion search queries. Work out the research stages that lead to a conversion or goal completion. Then create useful content to help people with their research e.g. how to guides, Q&A etc. You’ll find you’ll rank for a wide range of low volume research keywords, that individually won’t set the world on fire but collectively can represent a significant volume opportunity.
# 70. Tom Pick – Webbiquity
The two biggest changes SEO pros will face this year are Google’s move to mobile-first indexing, and increased use of voice search.
To address mobile-first indexing, make sure your site looks great (e.g., avoid big unbroken blocks of text), works well (i.e., is easy to navigate on a small screen) and loads fast on mobile devices.
Optimizing for voice search is a little trickier because Google doesn’t yet break out voice queries separately in Search Console. But at the very least, optimize content for longer search queries and questions (think FAQ-like content).
And for consumer businesses, use rich snippets and make sure your site is optimized for local search queries.
#71. Adam Fout – Blue Steele Solutions
First, start with the basic SEO tips — make sure your site:
• Loads fast
• Is mobile responsive
• Has AMP set up
• Doesn’t have tons of H1s all over your content
• Has links throughout your content to your most important pages
• Has a usable menu
• Has a clear and easy-to-understand contact page
• Has schema where applicable
Then, produce useful, valuable content (regularly — as in once a week at least) that’s going to attract visitors.
Keyword research is probably a good idea — sure, you can produce awesome content that will rank and attract visitors, but it’s better to know what people are searching for in the first place.
That content can be audio, text, video, but whatever it is, make it awesome, make it informative, and don’t be skimpy: 300 word blog posts probably aren’t going to suffice, especially if they just barely scratch the surface of whatever you’re discussing.
Final SEO tip, think about what you’re going to DO with that traffic. Is your goal to build an email list, to generate leads and nurture them? Or is it to make sales directly on your website? Or do you simply want the traffic for traffic’s sake, to get people on your site, to get them viewing/clicking ads? Or do you simply want people to use that contact form? Create a traffic plan that includes end-goals for the traffic. Traffic for traffic’s sake is meaningless.
# 72. Thomas Smale – FE International
Build relevant links. Don’t just build links from places that are irrelevant to your target audience. Find out where your readers and customers hang out and contribute. This could be a forum, social media or various other sites. You’ll slowly build direct referral traffic and as your target market get to know you they will start talking. This will gradually build real organic links which over time will compound and rankings will only improve. Focus should be on SEO quality and relevance over quantity.
# 73. Tommy Landry – Return On Now
SEO in 2018 is a whole different animal from what we saw only a brief 5 years ago. While there are hundreds, if not thousands, of factors to align, here are the most important:
1. Optimize for mobile and performance – mobile is over half of search today, and load times on mobile can be slower than on desktop for the same website. Users won’t wait for a slow site to load, since there are ample options for similar content on the web. These two are absolutely non-negotiable in 2018.
2. Create a content creation engine – search engines love living, breathing websites that provide a steady flow of content to index and rank. Static five page websites just don’t perform like they once did without a huge PR push or some other lucky coverage in major media. If you want organic traffic, you’ll need ongoing fresh content.
3. Answer questions that real users ask – semantic SEO is the real deal, and the best way to position yourself for success in 2018 is to provide answers to real questions. Structure it right and mark it up semantically as well, and you just might land a “position zero” placement (which also didn’t exist a few short years ago).
4. Don’t forget about off-page / links – I’ve seen estimates that off page represents between 35% and 60% of SEO. Whatever the right number is, you need to be building links to your content if you want to outrank others, because they’re doing it.
I could go on and on about other details, but if you get these four things right, you’ll see increases in traffic over the next 6-12 months without fail.
# 74. Tyson Downs – Titan Web Agency
Understand your own (and your sites) limitations. If you are a new dentist for example in Phoenix, and you have a brand new website, chances are you aren’t going to be ranking in the top 3 for a term as competitive as ‘Phoenix Dentist’.
However, that doesn’t mean you can’t work your tail off and optimize your site and specific pages on your site so you rank extremely well for ‘dentist near Dove Valley Ranch’ (Specific area in North Phoenix).
Understand what you can show up well for in the search results right away, and optimize your site SEO for that AND, be active in the real world in that area as much as possible.
Eventually, as you build up your site SEO and your authority, you may very well rank for that coveted ‘Phoenix Dentist’ term, but in the meantime, ranking extremely well in localized searches, will certainly pay dividends.
# 75. Paul Shapiro – Search Wilderness
This is an old school SEO tips, but I think it still holds true today. Take some time to conduct some outreach with your content. A new link can drive traffic two fold: from referral traffic and from any ranking benefits that may occur as a result of it. A well placed link can go a long way.
# 76. Tyler Thursby – Zion & Zion
Getting the jump on major news or events taking place in your industry can help drive traffic. Create a guide or piece of content that looks into the future; ‘ The Ultimate Guide to SEO Fest 2019’, ‘100 Best SEO Tips for 2019’.
By jumping out ahead, your site can participate in the conversation when people inevitably start searching for that kind of information. Getting better at anticipating what kind of content/subjects people will search for in the future can really help your SEO and content marketing in general.
# 77. Darren Shaw – Whitespark Inc.
SEO traffic to your website isn’t necessarily valuable, but since you asked, here are a few ideas to get more SEO traffic to your site:
– Shoot a lion in a protected park then brag about it on social media
– Be the first to break a story about Trump getting impeached
– Pivot your business to whatever you do PLUS BLOCKCHAIN
# 78. Linda Bustos – Workarea Commerce
Starting in July 2018, Google will begin ranking faster mobile pages higher in mobile search. While this update will mainly affect significantly slow pages, ecommerce sites that rely on third party hosted apps are at greatest risk of fluctuating performance, which at any time can serve a slower experience to Google’s crawlers. Online retailers should review their apps and platform extensions, especially for ecommerce platforms that rely on app marketplaces for core functionality. Eliminate apps and scripts that don’t contribute significantly to user experience or ROI.
# 79. Nate Dame – Propecta
SEO has to be the foundation, rather than an afterthought or an add-on. From content marketing to site structure and IA, effective SEO is one of the first steps. because Google is too advanced for “tips and tricks.” Modern SEO means investigating, understanding, and camping out at the intersection of user intent, RankBrain preferences, and brand expertise.
# 80. Karl Kangur – MRR Media
One of the most neglected tips when it comes to SEO is good content. Most people come up with a content calendar that they cannot handle and because of that end up churning out a lot of low quality content, with little time for content marketing.
Your time needs to be equally split between creating the best content out there on a given topic and then giving it the best chances of success when it comes to marketing it.
Link out heavily to other players in your niche (as long as they are not direct competitors) and send them tweets and emails saying they’re featured, post your article in relevant Facebook groups, promote it on Quora answers, steal your competitors’ backlinks using outreach.
The magic of SEO is the compounding effect you get when every page on your site has a decent amount of backlinks. By building links to one article, you’re not only helping that rank, but other pages on your site as well.
Come up with a content creation schedule that you can sustain both in terms of quality of content and the marketing efforts needed.
# 81. Greg Shuey – Stryde
Regular keyword analysis and optimization is critical to keep pushing your limits. Take time each month to review buckets of keywords you’re already ranking for in a SEO tool like SEMRush. Once you’ve identified low hanging fruit, make tweaks to optimizations and web page copy to incorporate those keywords while continuing to execute against your long term strategy.
# 82. Dennis Seymour – SeriousMD
First of all, you need an SEO audit. We’ve done countless SEO audits because it’s been proven time and time again to drive really good traffic in the long run if your website is really optimized.
It’s easy to just ignore it and just build backlinks but to be honest, fixing your on-page issues first will double or triple the effects of your link building campaigns long term.
Another great tip to drive traffic is to build up a set of evergreen content. It can be a guide, a useful free course, a landing page for a 30day challenge, a free tool that’s super useful, etc.
Sure it’s a lot of work. You still need to promote them but these pages will have a higher chance of bringing in results.
Treat these as core content pieces on your website and update them as needed. These will not only rank better, it will also attract more links than normal content.
I’ve been doing them for all websites I run and for clients and it practically works each time.
#83. Craig Wilson – Sticky Digital
There are numerous tips to make your website SEO friendly, but if you don’t have these basics right most of your efforts will be wasted.
1. Make sure your homepage works across all platforms: one crucial aspect of SEO is ensuring it’s easy to read and access on all devices. Look into responsive design to make this possible.
2. Create an XML-Sitemap: this will help search engines understand your website’s structure when they are crawling it. As you pass more data to Google, you can also determine the pages that are the most important and valuable to you and give them priority.
3. Don’t overuse keywords: the key to SEO is using selected keywords in your content that people will likely search to find your website. While you should include your keywords in a way that will rank you higher on Google, you should avoid keyword stuffing. This strategy can actually harm your search rankings rather than improve them.
4. Keep each page strictly on topic: Avoid using links to sites that aren’t relevant or writing content just to fill the page. Only what you need people to see. This includes your business’s name and logo, social media buttons, a call-to-action, and descriptions and content that will catch your customer’s eyes.
5. Concentrate on quality: quality content, quality links and good quality responsive design are what search engines tend to reward. They want to serve up the highest quality results to their users so it’s your job to ensure you meet that objective.
#84. Laurae Pence Atencio – Social Savvy Geek LLC
For Influencers, including entrepreneurial speakers, authors, and consultants, it remains highly beneficial to be featured as a guest on other people’s platforms. Whether it’s a podcast, radio show, blog, or other medium there is usually a highly relevant backlink involved when done properly!
You also get the added benefit of cross promotion and additional reach from their social posts. You also link to this content from your own site within related material and share that via social media. In addition consulting with an SEO expert, I highly recommend working with a qualified public relations expert or publicist. The sum total of your activities matters; there is more than one correct way to drive traffic to your website. I prefer a multi-layered approach that continues to build upon the work you have already done.
# 85. AnnaLea E Crowe – Hello Anna Branding
Content, content, and more content. When your content strategy developed with an SEO mindset, you can do wonders. By developing content that utilizes keyword buckets, you can see massive improvements.
For instance, I use Google autosuggest and the related to section to build out my articles that I’m targeting for Featured Snippets.
As voice search and digital assistants continue to grow, optimizing content that answers questions will help boost your organic traffic and keyword ranking for long-tail and short-tail keyword terms.
#86. Josh Bachynski – Josh Bachynski
Stop wasting time reading tips lists like this, and get with a real SEO community that does single variable controlled environment tests, like mine, or SIA.
# 87. Marie Haynes – Marie Haynes Consulting Inc.
This is an old tip, but one of my most productive SEO tasks to do is to look at Google Search Console Search Analytics data. Find out what pages are ranking well and see if you can find keywords for which you’re ranked on the first page, but perhaps not well optimized for. Then, adjust your content as necessary. This is usually a pretty quick win.
#88. Jared McKiernan – TaylorTomita.com
If you build a ton of links, ideally from relevant sites, it will eventually start to cause your site to get a bunch of traffic. This is due to the “link juice” which is flowing through all the other sites on the internet into your site, this causes your site to rank higher.
# 89. Chirag Kulkarni – ChiragKulkarni.com
Double down on your outreach efforts to give your sites more link juice! Pull the top 5 competitors backlinks from Ahrefs and start mapping together links that have trends such as a 3 month upward trend in organic search traffic, traffic from social media, and a clean content profile.
From there, reach out to relevant sites that fit that profile. Over time, you will find that the SEO traffic for your website will increase over a 6 month period.
#90. Pedro Dias – PedroDias.net
Be interesting; solve a real problem for your audience; tap into the knowledge of real experts when you research.
#91. Srish Agrawal – LogoDesignTeam
Focusing your efforts on content creation and backlink building is going to be one of the best ways to improve your SEO and site traffic from Google.
However, what most people are doing wrong is that they are focusing too much on the ‘content creation’ aspect, and not enough on the actual promotion. Think of it like this… there are already well over a billion active sites on the internet today. That is simply way to much clutter.
#Bonus Expert Tip: Jitendra Vaswani-BloggersIdeas
For me, SEO in 2020 is about getting more aggressive with your content and making it user-friendly.
I am adding FAQs & Schema ratings to my articles to get a higher CTR (click-through rate) and this is helping me to rank for lots of competitive keywords. Creating high-quality and valuable content is also important.
Black hat tactics no longer work now. That is why SEO tools like Ahrefs & SEMrush will become essential.
I also think that this year will be the year of voice search. It is easy and fast, so it is not surprising that more and more people are using voice search.
It’s important to remember that people conduct voice searches much differently than they use regular search. This means that this year, it will become increasingly important to optimize content for long-tail keywords such as those commonly used in voice searches.
The only way you can compete is to focus on the highest quality content possible, but also promoting it better than your competitor sites as well. In summary, create less content, but make sure it’s the best out there — then promote the heck out of it to make sure it’s getting seen, getting backlinks, and also getting referenced to from various sites.