21 Best Facebook Marketing Tools to Use in 2023

Did you know that Facebook has over ~ 2.3 billion monthly active users spread around the globe?

It is a huge social media platform and is continuously growing in popularity. Brands and marketers rightly see the potential in Facebook and it has long been their preferred platform.

Both brands and users have been flocking to Facebook in big numbers.

Facebook advertising is evolving and brands are missing no beats in keeping up with the changes. Facebook marketers are always on the lookout for the sharpest and smartest Facebook marketing tools to reach their goals.

What are your Facebook marketing goals? Are you looking to increase your followers? Or are you focusing on hyper-targeting your customers with Facebook campaigns?

Whatever your goals are, it pays to have the best Facebook marketing tool with you.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Which are the Best Facebook Marketing Tools?

Excited to look at our list of Facebook marketing tools? Let's take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals:

1. MobileMonkey

Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you do it the right way.

It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.

MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.

Does this Facebook advertising tool seem too complicated?

Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots and Facebook Messenger marketing. This chat marketing platform also offers web chat and SMS marketing tools.

Image via MobileMonkey

2. WASK

WASK is an all-in-one digital advertising platform that enables users to design, publish, manage, and optimize ads. The main focus of this software solution is to provide a simple, affordable, and all-in-one ad solution for Facebook marketing campaigns.

Key Features

• A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
• AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
• Seamless integration with Facebook Pixel and WordPress.
• Brilliant design tool with free templates, images, and layers section.
• Automation features/tools like Autopilot, Scheduler, and A/B testing that save time and optimize your ads.
• Optimization features such as performance comparison and reporting tools.

Cost

• Free Trial: 15 days
• Basic: $9 per month
• Premium: $19 per month
• Professional: $99 per month

You can avail a 15-day free trial.

Pros

• Improves conversion and click rates.
• Easy-to-use and requires no specific skills.
• Affordable pricing, especially the two starting plans.
• All-in-one Facebook marketing tool.

Cons

• Does not have a mobile app, though the site works well on mobile browsers.

Tool Level

Simple enough for beginners as well professionals to use.

Usability

Digital advertising for Google, Facebook, and Instagram. The free design Facebook marketing tool is useful for social media posts and Stories.

Pro Tip: Although the interface is easy to use, ask the support team when you feel stuck, they respond quite promptly.

Image via WASK

3. Sendinblue

Sendinblue can help you create and run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).

This Facebook marketing tool enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers.

Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.

Do you know the best part? You can start using this Facebook marketing tool for free. Their paid plans start at $25/month.

Image via Sendinblue

4. ShortStack

ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.

It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.

What else can you do with it?

You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.

Image via ShortStack

5. Heyo

Heyo is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, and hashtag campaigns for Facebook.

Key Features

• Run social sweepstakes on Facebook or websites
• Manage hashtag campaigns
• Moderate entries for photo and video contests
• Run interactive campaigns with voting, quizzing, and more

Cost

• Basic Plan: $45/month
• Standard Plan: $99/month
• Premium Plan: $249/month

Pros

• Easy to use
• Readymade templates
• Easy integration with MailChimp, MadMimi, and other tools

Cons

• Limited options in the Basic Plan

Tool Level

Beginner to Advanced-level users

Usability

To run quizzes, hashtag campaigns, sweepstakes, and photo and video contests

Pro Tip: When you run contests with Heyo, also collect email addresses from potential customers. It’s a great way to grow your email list.

Image via Heyo

6. Pagemodo

Pagemodo is a great Facebook marketing tool. Using this tool, you can customize your Facebook pages with impressive cover photos, add custom tabs, and create contests for engagement.

Key Features:

• Run Facebook contests and sweepstakes easily
• Schedule posts on Facebook, LinkedIn, and Twitter
• Design appealing Facebook ads
• Optimize Facebook ads
• Create contact forms
• Add product listings with CTAs and site links

Cost

• Basic Plan: $9/month
• Pro Plan: $19/month
• Agency Plan: $59/month

Pros

• Easy-to-use
• Get access to professionally-designed templates
• Good customer support
• Gives complete control for managing contests
• Mobile-friendly

Cons

• Most features work specifically on Facebook only

Tool Level

Beginner to Advanced-level users

Usability

Post scheduling for Twitter, LinkedIn, and Facebook; Facebook marketing

Pro Tip: Using this tool, you can easily save your Facebook ads designs. Make small changes and then compare the results to optimize your future campaigns.

Image via Pagemodo

7. SocialOomph

SocialOomph is one of the best Facebook marketing tools for users who want to increase their reach and the number of followers on their Facebook page.

Key Features

• Easy scheduling of tweets and posts
• Auto RSS feed
• Monitor new Facebook page followers easily
• Self-destruct outdated posts
• Automated publishing limit

Cost

• Free Plan: $0/month
• Advanced Suite: $15/month
• Professional Suite: $25/month
• Business Suite: $55/month

Pros

• Affordable
• Easily sort posts with tags
• Good customer support
• Can upload content in bulk
• You can cancel your plan whenever you want

Cons

• Can add only on social profile in the Free plan

Tool Level

Beginner to Advanced-level users

Usability

Marketing for Facebook pages, Twitter, LinkedIn, Reddit, Pinterest, Discord, mastodon, and other social media platforms.

Pro Tip: If you have a seasonal offer or a discount coming up, it’s self-destruct feature can be really helpful.

Image via SocialOomph

8. Buffer

Buffer is a very popular social media management platform. It helps you schedule and publish Facebook posts and other social media posts.

Its easy-to-use interface is well liked by small and big businesses alike. It contains a browser extension that seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.

And it provides analytics and insights on the Facebook posts' reach, likes, and mentions received.

Image via Buffer

9. Driftrock

Facebook marketers use this lead generation software for conversions.

It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.

Driftrock helps you create ads quickly and easily. You can test variations easily. It helps you optimize your Facebook ad campaigns.

Image via Driftrock

10. Facebook Ads Manager

Facebook Ads Manager is a Facebook tool which helps you create and manage Facebook Ads.

Facebook Ads Manager will help you target the right demographics and the right section of people. It helps you set your budget to control cost.

You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from Ad Manager to optimize the campaign.

Image via Facebook Ads Manager

11. Fanpage Karma

Fanpage Karma is a multi-functional Facebook marketing tool.

You can compose and publish posts with ease. It can provide you useful insights on posting. And it helps you monitor an unlimited number of pages and profiles.

Users can analyze the activities of their fans and followers. And you can analyze and compare key data on different pages, even those of your competitors.

Image via Fanpage Karma

12. Hootsuite

Hootsuite is a great social media management and analytics tool.

It can help with Facebook marketing with the help of Facebook ads. The tool helps you optimize your ad campaign.

What’s more, you ask?

It helps you target and retarget the right group of people for conversions. You can convert Facebook ads into real leads and conversions and be on the top of analytics.

And you can learn about your Facebook page audience and engage with them in a better way through Hootsuite.

Image via Hootsuite

13. Meet Edgar

Meet Edgar is an easy-to-use social media management and scheduling tool.

It recycles your Facebook page updates over time automatically so that they are optimized. You can connect Meet Edgar with your Facebook through a web plugin.

It helps you schedule your Facebook page posts and monitor them. And it has an auto-refill queue feature which uses your saved posts. This tool can help you save effort and helps bring in more leads.

Image via Meet Edgar

14. Post Planner

Post Planner aims at managing your posts and engagements smartly.

It helps you find, plan, and post great content on your Facebook page. Post Planner’s recommendation engine identifies top performing content that has the likelihood of maximum engagement on your Facebook page.

It helps you get the desired reach in less time. Every engagement is a data point that helps you get better over time. Use the tool to plan your publishing calendar for your Facebook page and more.

Image via Post Planner

15. Qwaya

Qwaya is a useful tool that can help you run and manage Facebook ads.

It has several powerful features and a useful web interface. And it can help drive traffic to a website or any Facebook page.

It provides an efficient ad creation workflow. You can schedule the campaigns to run at a certain time of day. And you can optimize the performance by pausing the ads and campaigns that don’t work and more.

Image via Qwaya

16. Agorapulse

Agorapulse is a simple but effective tool that helps you manage Facebook page content and engagement.

It helps you schedule and publish Facebook page posts, monitors engagement and activity and also enables social listening.

With the Agorapulse barometer, you can analyze Facebook pages and compare them to learn about your competitors too. It provides you plenty of reports that help you track your efforts. And it has workflow collaboration features for large teams.

Image via Agorapulse

17. Socedo

Socedo is a cloud-based social media marketing software that helps you get real-time and qualified leads.

It helps you analyze social intent data which enables you to make better decisions. You can use Socedo to identify prospects.

Its impressive lead monitoring feature helps marketers track lead behavior. It generates detailed reports that helps the marketers.

Image via Socedo

18. Socialbakers

Socialbakers is an AI-powered social media marketing suite. It has great tools for marketing on Facebook.

It helps you understand your audience better. You can build lasting relationships with your customers.

Their Facebook benchmarking tool helps you analyze your performance versus the competition.

AI-guided post promotion tool helps you decide which posts should be boosted. It helps improve the promotion strategy.

Image via Socialbakers

19. Sprout Social

Sprout Social helps you build relationships. It provides you with useful data to help you make better decisions and helps with starting and monitoring social conversations.

Sprout Social helps with Facebook marketing by providing Facebook insight data with their analytical tools.

It helps you understand Facebook impressions. You can leverage impressions data by segregating it on the basis of location, age, and gender for better targeting.

Image via Sprout Social

20. Timeline Contest AgoraPulse

This is a great Facebook marketing tool for increasing engagement on Facebook. You can run sweepstakes, quizzes, and photo contests directly on your Facebook timeline.

The AgoraPulse Timeline Contest app helps you filter engagement. It sorts “likes” and “comments” separately for you to analyze.

You can run any types of contest, as many times as you want. And you can run them on any number of pages that you manage.

Image via Timeline Contest AgoraPulse

21. InVideo

Always wanted to create eye-catching video ads that also drive conversions? Look no further!

InVideo is a one-stop solution for creating thumb-stopping Facebook ads. Making professional videos can seem like a herculean task but InVideo has eased the process, helping you create effective ads.

You can simply drag-and-drop text and media to start on your journey with their handcrafted template library. And what's more? InVideo allows you to modify each element in every frame, including text boxes, animations, images, and audios.

You can use all of their basic features for free whereas, their Business plan starts at $10 per month.

Image via InVideo

Bonus Tool #1: AdEspresso

Managing Facebook ads is a tough task. AdEspresso is a great tool to create and manage Facebook campaigns.

It automates the processes. You can analyze, optimize and create complex and specific rules for the execution of your campaigns.

And their A/B testing capability helps you create thousands of variants of your Facebook ads. You can focus on key metrics with easy to use customizable dashboards.

Image via AdEspresso

FAQs

Q1. What is a Facebook marketing tool?

A. A Facebook marketing tool is a software solution that helps you market more effectively on Facebook.

There are various Facebook marketing tools that can help you with:

• Content curation
• Content scheduling and publishing
• Running ad campaigns on Facebook
• Real-time data and insights gathering
• Hashtag targeting
• Monitoring conversations about your brand and your products/services
• A/B testing
• Campaign management and reporting

Q2. What are the best Facebook tools for brands and marketers?

A. The best Facebook tools for brands and marketers include:

• MobileMonkey
• WASK
• Sendinblue
• ShortStack
• Heyo
• Pagemodo
• SocialOomph
• Buffer
• Driftrock
• Facebook Ads Manager

In this post, I have reviewed these and other powerful Facebook marketing tools. Feel free to check them out.

Q3. How can Facebook be used as a marketing tool?

A. With over 2.7 billion monthly active users, Facebook can be a great marketing tool for businesses. It can help you reach, attract, and engage users from around the world and nurture leads to convert them into high-paying customers.

You can leverage Facebook to:

• Build your brand’s online presence.
• Create buzz about your products and services.
• Launch new products.
• Drive more traffic to your website or blog by sharing valuable content.
• Promote exciting discount offers and giveaways.
• Reach new audiences.
• Boost sales.

Q4. Is Facebook a good marketing tool?

A. Yes, Facebook is an effective marketing tool that has helped many brands grow significantly. Regardless of the size of your company, you can leverage Facebook marketing to build your brand, broaden your reach, and keep your customers informed and engaged.

Along with being a powerful marketing tool, Facebook is also a great medium to resolve customer problems and enhance customer satisfaction. Many brands use AI-powered chatbots to engage with prospects and existing customers via Facebook Messenger.

Q5. How can I market on Facebook for free?

A. Here are a few ways in which you can market your products and services on Facebook for free:

• Create a Facebook Page for your business and optimize it.
• Consistently publish informative and creative content that is relevant to your target audience.
• Encourage your customers to follow you on Facebook and add reviews.
• Join Facebook groups that are relevant to your niche to broaden your reach.
• Syndicate your own blog posts to generate more exposure for your content.
• Always respond to users’ comments on your posts.
• Host Live Q&A sessions to interact with your audience.
• Post engaging Stories.

Q6. Is Facebook a B2B marketing tool?

A. Yes, Facebook is a top-of-the-funnel B2B marketing tool that helps businesses generate qualified leads that have a higher potential to convert.

As a B2B marketer, you can use Facebook to build brand awareness, increase website traffic, generate leads, and drive actual conversions.

Q7. Is Facebook or Twitter a good marketing tool?

A. Both Facebook and Twitter are effective marketing tools. You should know how to use each of them effectively to boost your traffic, engagement rate, and conversions.

Q8. What are the best Facebook marketing tips?

A. Here are the best Facebook marketing tips for you:

• You should stay relevant to your niche and audience.
• If you want people to bring you good business, you need to offer them great value.
• You should choose the right target audience for your Facebook marketing campaigns to achieve a higher ROI.
• You should experiment with different content formats and identify the ones that help you generate maximum engagement.
• Always measure the effectiveness of your campaigns because you can’t improve what you don’t measure.

Ready to Take Your Facebook Marketing to the Next Level?

These tools can help you reach your prospects and customers in a very efficient way. You can start conversations and build relationships.

And you can track the performance of your posts, and schedule them in a way that has maximum impact. With the right Facebook marketing tools, you can target your customers, and increase visibility and reach. You can build better funnels to drive conversions.

All of the tools which we discussed above can help you reach your goals. Now you need to test and find the ones that best fit your needs.

Are there any other such tools that have helped you? Tell us about your experiences in the comments below. We would love to hear from you.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).