If you’ve never written a case study before, you might not realize how impactful they are. In reality, publishing detailed and thorough case studies is a foolproof way to gain clients and exposure.
Case studies can be a great way to promote your brand and build trust among your audience. With a successful Instagram influencer marketing case study, brands and agencies can display their achievements, creativity, strategies, and results.
Still not convinced?
We’ll break down the facts about case studies and why they’re so important for brands and influencer marketing agencies.
What are Case Studies?
Before discussing what makes up an Instagram influencer marketing case study, we’ll go over what case studies are. In general, a case study is a way for a marketing agency to demonstrate how they achieved campaign success.
More specifically, a case study discusses how an agency or company addressed their or their client’s goal. Or, how they provided solutions to their client’s problem.
Case studies should be full of statistics and proof of the agency’s success. Especially when it comes to an Instagram influencer marketing case study, readers should see relevant and concrete analytics.
There are several different types of mediums for case studies that a brand can create, such as:
- Blog posts
- Slideshow with Infographics
All of the above mediums are fantastic ways to present analytics concisely and uniformly. When in doubt, just remember that a reader shouldn’t have to dig for the important information.
Now that you know what is a case study, let’s see how an Instagram influencer marketing case study can benefit you.
What are Influencer Marketing Agencies?
Now that we’ve covered case studies, it’s time to discuss influencer marketing agencies. Specifically, what exactly are they? Why are they becoming so popular now?
In a short answer – social media is only continuing to grow and advance. Instagram especially brings in more than 1 billion monthly active users.
Now, more marketers are realizing that traditional media methods of advertising don’t work as well as they used to. Instead, digital marketing strategies and influencer marketing has taken precedent.
Let’s put the power of influencers into perspective. Today, 60% of users claim that they discover new products on Instagram through influencers and Instagram ads.
Consumers have become more likely to purchase products recommended by their favorite influencers instead of trusting an advertisement. That’s why the influencer marketing industry is expected to be worth up to $15 billion by 2022.
To keep up with this trend, influencer marketing agencies have been helping brands launch successful online campaigns. These agencies take care of everything for their clients from influencer sourcing to tracking campaign performance.
Why Case Studies are Important for Agencies
After running a campaign, constructing an Instagram influencer marketing case study is a critical next step. Case studies are extremely important tools for marketing agencies, and here’s why:
1. They Show Results
Case studies are an inexpensive way for an agency to show its successful results from running a campaign. Plus, they have the power to show brands why they should want to use their services.
Showing results is essential irrespective of the tools you use as they back your claims. A well-put-together case study can help an agency build credibility and become an authority in the space.
2. Demonstrate the Potential of Campaigns to Brands
Brands run campaigns on Instagram with the aim of growing their brand awareness, lead generation, or sales. A case study shows them why they should trust your agency to run the campaign for them.
And how, you might ask?
A strong Instagram influencer marketing case study displays relevant statistics to brands, such as ROI and the number of conversions. They can also show important social media metrics, such as the number of impressions and engagements.
Through it, a brand can see how your agency can perform. Then, they can judge if it’ll be a good fit for them based on their campaign goals.
3. Attract New Clients and Influencers
Once an agency publishes a case study, they’re bound to attract new clients after other brands see their results. Many brands have still not mastered their social media strategies, so they’re often looking for agencies with impressive experience.
Not only can case studies help agencies recruit brands to work with, but they can also attract influencers. Many influencer marketing agencies have their own databases full of influencers that they can activate for campaigns.
Influencers want to work with agencies that they can trust to bring them campaign opportunities. They also want to see that an agency can run successful campaigns for brands they’d like to work with.
An Instagram influencer marketing case study can serve as proof of your agency’s capabilities and thus attract influencers.
How Case Studies Can Benefit Brands
Influencer marketing agencies aren’t the only ones who should share their results through case studies. Brands should do it, too! Often, brands share case studies on their websites to:
1. Demonstrate Success and Build Credibility
Plenty of brands can make claims about their products or services, but case studies show the proof. A phrase associated with case studies that perfectly encapsulates this point is, “Put your metrics where your mouth is.”
Think about it this way: Should a potential client just trust your word that you increased sales? No – they’d want to see some proof and that’s exactly where a case study can come in handy.
2. Elevate the Brand in a Certain Industry
Case studies help show off a brand’s expertise. That’s why brands typically publish case studies that best display how they solved a problem for the customer.
Publishing impressive case studies will also further set brands apart from the competition in the same market. They can help in establishing your brand reputation in the market and growing your brand.
Now that you know all about how an Instagram influencer marketing case study can help both agencies and brands, let’s see how you can create one.
How to Create an Instagram Influencer Marketing Case Study
Writing a standout case Instagram influencer marketing case study sounds like a daunting task, but don’t worry. Constructing a convincing case study can actually be broken down into five simple steps:
1. Describe the Problem
What problem is your client or your brand trying to solve? Identify this problem and write about it — and be specific.
2. Describe the Goal
Now that your readers know the problem, they should understand what the goal of the campaign is. Lead generation? Spreading brand awareness? Whatever may be the goal, state it clearly in the case study.
3. Describe Strategy and Implementation
What is your strategy to address the client’s goals and problems? How exactly did your team implement the strategy? Describe the strategy and its implementation in detail. From specific hashtags to the influencers you worked with, mention it all.
4. Show Campaign Content
You should use the case study to also show the content that was used in the Instagram influencer marketing campaign. Be it the influencer-generated content or the repurposed influencer content, you should showcase all the content that performed well.
5. Explain the Results
How did the campaign perform amongst the target audience? How many impressions did you earn? How many engagements? Did you solve the problem? What was the ROI with your initial budget in mind?
Your case study must answer all these questions and that’s where the campaign data can also come in handy.
While it’s important to include these five points in a case study, don’t let them limit you. No two case studies are the same, so feel free to get creative when creating your Instagram influencer marketing case study. Just remember: be detailed.
Examples of Successful Case Studies
Running an influencer media campaign on Instagram isn’t as easy as it sounds. You need to balance both current social media trends and creativity to ensure the success of your campaign.
Here are some great examples of Instagram influencer marketing case studies that didn’t miss the mark:
The app Chatbooks teamed up with influencer marketing agency BEN to run an online campaign on Instagram and YouTube. Going into the campaign, Chatbooks had the goal of boosting product sales and driving mobile app installations.
Using a unique AI software solution, BEN was able to predict that interior design and family influencers would perform best. The AI also accurately predicted the number of views the campaign would gain on both platforms.
Image via BEN
From these predictions, BEN helped maximize the campaign budget by recruiting more influencers. It also helped increase customer acquisition from the influencers since the AI accurately predicted their performance.
The campaign was a success, as BEN increased influencer-driven acquisitions by over 6x. Additionally, many customers acquired became repeat buyers.
In this case study, influencer marketing agency NeoReach shows how they helped Walmart generate buzz on social media. The goal of the campaign was to spread awareness of the new Stars Wars product line in stores nationwide.
To do so, NeoReach assisted Walmart with sourcing top-performing family influencers for original content and hosting a giveaway. Influencers for the campaign posted on Instagram, YouTube, and Twitter with campaign-specific hashtags to gain exposure.
Image via NeoReach
In the end, NeoReach and Walmart achieved 1,200,000 million impressions on Instagram and a 2x increase in conversions. Overall, the campaign gained 27 million impressions and 343,000 engagements.
Heinz partnered with Kairos Media to run a global social media campaign that would attract Generation Z users. Not only that, but Heinz also had the goal of building a relationship with the gaming community and boosting their social media presence.
To support the campaign, Kairos activated gaming macro-influencers to post Swipe-Up links on their Instagram stories. They also included an AR filter in their strategy, as filters tend to draw in younger consumers. Influencers also used the hashtag #TeamKetchup for campaign exposure.
Image via Kairos Media
Once the campaign wrapped up in 72 hours, Kairos and Heinz had achieved 55,000,000 impressions and 947,000 engagements. Plus, the unique filter on Instagram gained 2,600,000 shares. Up to 1,207 influencers were activated for the campaign and helped draw in the gaming community.
Q1. When is the right time to conduct a case study?
A. Whenever you’re running a social media campaign, you should be making detailed observations about the strategy, goals, and influencers. This will help you later on as you begin to write about the campaign and its results.
After you wrap up the campaign, begin writing the case study so it can be published. This way, potential clients can see your success sooner and decide to work with you.
Q2. Who can write a case study?
A. A member of the marketing team that ran the campaign usually writes the case study. Otherwise, the team can provide details of the campaign to a staff writer who can write it for them.
Another option is to hire a freelance writer and compensate them for writing the case study. In this case, the writer should be familiar with social media marketing and the brands they’re writing about.
Q3. Who should be cited in a case study?
A. Since you ran the campaign, you shouldn’t have to cite many other people or brands besides you and your client/partner. Typically, those who publish case studies about their social media campaigns also link to the influencers they activated.
If you share statistics that help set the scene for the case study, you should also be citing where you found that data.
Q4. Is a case study a research method?
A. In a way – yes! Case studies are a way for your brand to track the performance of your services, solutions, and strategies. Taking notes from past case studies can help you perform better on future campaigns.
For the people who are reading your case study, this can be similar to a form of research. For example, they could be researching your brand, the campaign, and why they should work with you.
Q5. Are case studies qualitative or quantitative?
A. Case studies can involve both qualitative and quantitative data. When you’re referring to concrete data, such as the number of impressions, this would qualify as quantitative data.
If you’re discussing things that can be observed but not measured that would qualify as qualitative data.
Q6. What do case studies look like?
A. As mentioned earlier, no two case studies look the same. Many brands and agencies add their own creative spin or signature to their case studies. They don’t have to be blog posts, as they can be videos or even slideshows.
While it’s helpful to make your case study eye-catching for potential clients, focus more on the content. The most important thing to ensure is that you’re delivering the information to your readers in a clear-cut way.
Q7. Why are case studies challenging?
A. Some people may consider case studies to be challenging because they’re so detailed. However, if you’re taking relevant notes while you’re running the campaign, you should have a simple time writing one.
If you’re aware of the goal, problem, solutions, content, and results – writing a case study will be less difficult.
Q8. Can a case study increase sales?
A. Definitely. A case study builds credibility, authority, and trust. It shows your results on paper, which potential clients would love to see.
As for brands, case studies can be a great way to generate engagement on social media. Using them, you can build a loyal relationship with your following.
Don’t Overlook an Instagram Influencer Marketing Case Study
If you don’t think it’s worth it to invest in case studies, I hope the tips above have changed your mind. Publishing an Instagram influencer marketing case study for your brand is the key to gaining credibility and clients.
A compelling case study is one of the most important tools in the marketing industry to show off your brand’s achievements. There’s no better time than now to get started on writing a case study of your own.
If you have any questions about how Instagram influencer marketing case studies can help you, ask them in the comments.