If you are looking for the best Instagram marketing course, then this article is for you.

Instagram has become a hub for social media marketing. It’s the first place you probably think of when planning to promote your products or services and boost your brand’s sales.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

With over 1 billion active users, there’s no doubt that your brand can increase visibility and popularity in a short time with a strong marketing strategy. But, monetizing your Instagram account and boosting sales might sound tough on this competitive platform.

With the proper training and tips to build effective strategies, you can go places (on Instagram, of course!) with your brand. An effective Instagram marketing course will teach you the tips, tricks, and strategies essential for marketing your brand on this platform.

What Is Instagram Marketing?

With an average user spending 53 minutes per day on the platform, Instagram is a great way to reach your target audience. Instagram marketing is a type of social media marketing where you build your brand awareness and scale up your visibility on the platform.

Since Instagram revolves around posting pictures and videos, Instagram marketing also involves using photos and videos to help market your products or services in unique ways.

Brands often use different features of the app such as posts, Stories, Reels, etc. to connect with their target audiences and market their products or services to build popularity and a loyal customer base.

Besides this, 130 million+ users tap on shoppable posts to learn about the products that interest them. There are both free and paid options when it comes to marketing and both of them can be powerful tools to grow your brand on Instagram.

Why Should You Consider Taking a Course in Instagram Marketing?

If you’re interested in creating the best pastries in town, there’s no doubt that you’ve taken at least a few courses to sharpen your skills. If you want to be a great communicator to market your company’s product, you’ve probably taken a course or two to learn about important communication skills.

Similarly, using a social media platform to market a product is more than posting pictures online. These courses teach you the basics and different tactics to grow your presence and increase engagement on your content in order to attract more leads and sell more.

Over 200 million users visit at least one business profile in a day. This means that you have a great opportunity to make those users stay and be a part of your brand’s family. It’s also a great chance to make the best first impression.

A course on Instagram marketing will teach you about the algorithms, how to analyze the insights from your posts, and how to leverage the features of the platform to form excellent marketing strategies and attract loyal customers.

10 Best Instagram Marketing Courses

If you’re looking for the best Instagram marketing training, here’s a list of the 10 best Instagram classes online that you can take.

1. Instagram Training Course

If you’re just starting out or confused about how to get a firm grasp on Instagram and become an expert, then HubSpot’s Instagram Training Course is a good way to upskill.

The course has 6 lessons that each break down the different Instagram strategies that you can use and analyze the content you put out. You will also learn how to create great content that can help you get more followers.

It’s a good course for beginners as it breaks down the basics of Instagram marketing in a simple manner.

You’ll Learn How To:

  • Implement a successful and organic Instagram marketing strategy.
  • Leverage the platform to build your brand.
  • Create content that engages users.
  • Set up and optimize Instagram Ads.

Offered By: HubSpot Academy

Instructor:  Crystal King

Cost: Free

Level: Beginner

Time: 2 hours 30 minutes

Certificate:  No certificate available

2. Marketing on Instagram

This is a great course for those who are just starting out with Instagram marketing. LinkedIn Learning’s course on Marketing on Instagram is simple and can help small businesses and marketers build their brand awareness on the platform.

It gives you the basics of Instagram marketing, helping you focus on how to develop and implement robust marketing strategies to make your campaign a success. 

You’ll also get to explore different features of the app that you can use such as Stories, hashtags, polls, etc., and learn how to stand out from the crowd.

It also focuses on Instagram analytics, which is an essential tool that can help you develop successful campaigns through insights. It has six modules with a quiz at the end to test your knowledge as well as some additional resources that you can access.

You’ll Learn How To:

  • Set up your profile.
  • Get started with Instagram marketing.
  • Develop a marketing strategy for your brand on Instagram.
  • Implement your strategy.
  • Optimize your marketing strategy using different features.

Offered By: LinkedIn Learning

Instructor:  Anson Alexander

Cost: Free

Level: Beginner

Time: 1-hour

Certificate:  You will get a certificate upon completion

3. Instagram Marketing: Complete Guide To Instagram Growth

course instagram marketing complete guide to instagram growth
Source: Udemy

If you’re not new to online courses, then Udemy might ring a bell. This platform’s course on Instagram Marketing is an easy-to-take course that teaches you basic insights about the app’s marketing essentials.

At the core, it focuses on teaching you how to expand your brand through Instagram by reaching out to and attracting your target audience and turning your followers into paying customers. 

The best part is that it’s a brand new, refreshed course that has the latest content covering the newest features of the platform. Compared to the previous course on Udemy, this Instagram Marketing course teaches you how to build effective strategies and leverage your brand’s presence to attract potential customers.

The content is easy to follow and visuals are on slides with a step-by-step guide with engaging content for you to follow.

You’ll Learn How To:

  • Use growth marketing.
  • Set up a power account to boost your conversion rate.
  • Harness the power of Instagram’s algorithms.
  • Use influencer and off-platform marketing.
  • Create quality content.
  • Use Instagram Ads.
  • Use Instagram growth tools and features.
  • Monetize your audience.

Offered By: Udemy

Instructor:  Benjamin Wilson

Cost: Paid

Level: Beginner.

Time: 5-6 hours.  

Certificate:  You will get a certificate upon completion.

4. Instagram Engagement Secrets

instagram engagement secrets
Source: Skillshare

Skillshare has a wide variety of courses. There’s no doubt it offers some excellent Instagram marketing courses and this specific course is one of them.

It’s taught by Benji Wilson, a social media expert who provides a step-by-step guide on how to build an emotional connection with your audience, increase your followers, and optimize your marketing strategies to boost your brand’s presence.

It’ll help you decode the algorithm of Instagram so you can leverage that knowledge to optimize your marketing strategy and attract the target audience of your niche.

You’ll Learn How To:

  • Get content to your audience.
  • Optimize content for the Instagram algorithm.
  • Use hashtags effectively.
  • Write better Instagram captions.

Offered By: Skillshare

Instructor:  Benji Wilson

Cost: Paid; Free trial for Skillshare’s subscription available.

Level: Beginner.

Time: 2 hours.

Certificate:  You will get a certificate upon completion.

5. Content Creation and Editing for Instagram Stories

content creation and editing for instagram stories
Source: Domestika

Content is one of the most important aspects of marketing, especially since the whole Instagram platform revolves around posting content. Engaging and exciting content with great visuals can attract more customers and help you gain more visibility.

Whether it’s a post or a Story, something that grabs attention and engages users is more likely to increase your follower count, especially if it is relatable.

The course will teach you how to create an efficient content strategy and use images, GIFs, and videos effectively on the platform. You’ll also learn how to prepare a Story layout, edit your content, and optimize your Stories. 

There are 22 lessons with 15 additional resources for you to learn from. It’s a self-paced course so you can do it when it fits your schedule.

The course is available in two languages: English and Spanish. It also has captions available in English, Spanish, German, Portuguese, Italian, French, Polish, and Dutch.

You’ll Learn How To:

  • Optimize your content creation.
  • Effectively edit content.
  • Prepare a Story layout.
  • Optimize your Stories.

Offered By: Domestika

Instructor:  Mina Barrio  

Cost: Paid

Level: Beginner

Time: 3 hours

Certificate:  You will get a certificate upon completion

6. Grow Your Business with Instagram

grow your business with instagram
Source: Shopify

Shopify’s course helps you build your audience once you’ve already established your presence. It’s a good course for entrepreneurs who want to increase engagement sales through Instagram.

The course is taught by Greta van Riel who is one of Australia’s top young entrepreneurs. She teaches you how to leverage different marketing techniques to boost your sales with your audience.

So, for brands who have already established their presence and learned the basics of marketing on Instagram, this course can help you up your game.

You’ll Learn How To:

  • Build an engaging Instagram following for your brand.
  • Use content creation strategies to turn followers into paying customers.
  • Utilize influencer marketing tips and strategies for your brand.
  • Use the Instagram algorithm to your advantage.

Offered By: Shopify  

Instructor:  Greta van Riel

Cost: Free.

Level: Beginner/Intermediate

Time: 2 hours 3 minutes.

Certificate:  No certificate available.

7. Instagram Content Planning Course

Content planning is a strategic process which is what ilovecreative’s founder, Puno Dostres, teaches you in this course. You get to learn the nitty-gritty details of how to strategically plan your content while giving it a personal touch.

There are other perks the course offers such as a personal content marketing plan with a calendar, an audit for your account, a brand book and audience analysis, a Discord community, and more.

It’s a self-paced course that you can complete in your own time. You’ll also have the opportunity to interact with experts who have experience teaching on such platforms.

The only downside is that it might be a little more expensive than the previous courses.

You’ll Learn How To:

  • Utilize the Instagram algorithm to your advantage.
  • Audit your Instagram account.
  • How to use a brand book.
  • How to create a content marketing plan.
  • Use content loops.

Taught by: ilovecreative’s Puno Dostres

Cost: $499

Level: Beginner/ Intermediate

Time: 10-15 hours

Certificate:  No certificate available.

8. 10 Instagram Marketing Strategies That Make Me 6-Figures

10 instagram marketing strategies that make me 6-figures
Source: Udemy

If you already have a basic idea about leveraging the different features of Instagram to market your brand, then you probably want to take it a step further. Posting content is one thing but getting leads and building loyalty for your brand is another.

This particular course on Instagram marketing, taught by Nik Swami, teaches you 10 of his most powerful Instagram marketing strategies that can help you level up your growth.

It’s fit for influencers or entrepreneurs who are looking to gain a large following and build a strong customer base.

You’ll Learn How To:

  • Post high-performing content.
  • Get your brand discovered through features.
  • Hack authentic engagement.
  • Launch effective competitions on Instagram.
  • Supercharge your profile.
  • Use hashtags to boost your presence.
  • Successfully grow fast with influencers.
  • Get featured on the Explore page.
  • Leverage the use of Instagram Ads.

Offered By: Udemy

Instructor:  Nik Swami

Cost: Paid

Level: Intermediate

Time: 2.5 hours

Certificate: You will get a certificate upon completion

9. Analytics & Authenticity on Instagram: Crafting Your Digital Presence

analytics & authenticity on instagram: crafting your digital presence
Source: Skillshare

Once you have established yourself online and got a hang of the basics of what marketing looks like on Instagram, you don't stop there. 

The platform is always evolving with different trends popping up every now and then. What you need to know is how to craft your presence online not just with your brand but with your art to engage your audience. 

Moreover, using analytics from those posts will help you create content that you know flourishes on the app. 

Sophie Chang's course on Skillshare will help you do just that. She's a well-known illustrator and a designer and teaches you how to set your feed right. And, she takes it another step by helping you learn from your analytics and grow on the platform. 

Topics You’ll Learn:

  • How to set goals to grow on Instagram. 
  • Inspiration and presentations for your feed. 
  • Optimal hashtag strategy.
  • How to build your following.
  • Use Analytics for growth.
  • Professionalism.

Offered By: Skillshare.

Instructor:  Sophie Chang. 

Cost: Available with a Skillshare subscription. 

Level: Advanced.

Time: 45 minutes. 

Certificate:  No certificate available.

10. How to Create a Cohesive Instagram Feed | Using Adobe Lightroom

10. how to create a cohesive instagram feed | using adobe lightroom
Source: Skillshare

With great content comes the responsibility of developing a feed that appeals to a large audience. Even if they’re all interested in your niche, your feed should be professional with a layout that gives your brand a unique flair.

Here’s where photography and editing skills come into play. If you’re someone who is not well-versed in this, then this Instagram marketing training on Skillshare course is a good choice.

Through the use of Adobe Lightroom, Dale McManus, the course instructor, teaches you how to create your own cohesive Instagram feed to make it look professional. It’s easy to learn with just nine lessons and four simple steps and can be done even on your phone.

You’ll Learn How To:

  • Pick filters for your overall feed.
  • Choose the right color scheme for your feed.
  • Make creative layouts.
  • Edit your photos using Adobe Lightroom.
  • Create custom presets for your feed.
  • Get a preview of your feed.
  • Schedule your posts to post them at the right time.
  • Use hashtags popular for your niche in your feed.

Offered By: Skillshare  

Instructor: Dale McManus

Cost: Available with Skillshare subscription.  

Level: Advanced.

Time: 31 minutes.

Certificate:  No certificate available.

Which is the Best Instagram Marketing Course?

Ever since Instagram marketing gained popularity, brands have established their presence on the platform and seen colossal growth. Even small businesses have seen a spike in their sales with strategically planned marketing campaigns.

Understanding the algorithms, analyzing your insights, and impressing your audience with relatable content can work wonders. There are great Instagram marketing courses out there that can help you level up your IG game and growth hack your business.

Which is the best Instagram marketing course for you? That depends on your specific needs. But I hope my list above will help you find the perfect fit for your business.

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