27 06, 2019

Reach vs Impressions: Which One is More Important & Why?

By |06/27/2019|Digital Marketing|0 Comments

Are you trying to increase your visibility and influence on social media? You’re sure to have come across these two metrics on your analytics dashboard: reach and impressions. They are both critical for the success of your overall social media strategy. But at times, you may need to give preference to one over the other. Given that they are closely linked, it can be difficult to make a choice. While they are often grouped together, both of these metrics have [...]

21 06, 2019

21 of the Most Popular Gaming Influencers on YouTube

By |06/21/2019|Influencer Marketing|0 Comments

In 2019, the global gaming market is expected to generate $152.1 billion in revenue. Overall, the US is the largest gaming market with a revenue of $36.9 billion. That clearly shows why gaming influencers are increasing in numbers. They’ve got a huge market to cater to. Gaming influencers build their communities around a common interest that is interactive, engaging and easy to watch at the same time. It’s a creative content jackpot. So, brands are already cashing in on the [...]

20 06, 2019

Tips and Tools for Creating Awesome Social Media Videos

By |06/20/2019|Social Media|0 Comments

Are you leveraging marketing videos on your social media channels? If not, perhaps you should think about it. Video is enjoying a meteoric rise, fueled by changing consumer habits, growth in mobile usage, and the unstoppable march of streaming services like Netflix and Amazon Prime. According to Brightcove, more than half (53%) of consumers say that they engage with a brand after watching one of their videos on social media. For digital-native millennials, meanwhile, the figure jumps to 66%. [...]

20 06, 2019

How to Optimize for Google RankBrain: Find Out How Vulnerable Your Rankings Are (Updated June 2019)

By |06/20/2019|Digital Marketing, SEO|0 Comments

On October 26, 2015, Google made a very interesting announcement that took the SEO world by storm. They let people in on a big secret - that they’re using Artificial Intelligence to enhance their search results. What amazed (even alarmed) everyone, even more, was that Google declared RankBrain as one of three most important ranking factors. Now you must be wondering, what are the other two? In March 2016, a Search Quality Senior Strategist at Google confirmed that the other [...]

20 06, 2019

Influencer Marketing: The Next Level of Content Marketing (Updated June 2019)

By |06/20/2019|Content Marketing, Influencer Marketing|14 Comments

If you’re a businessperson, then you have undoubtedly depended on content marketing to gain more visibility. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you’re not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]

18 06, 2019

How to Ace the Product Launch Process: Your 7-Step Guide

By |06/18/2019|Product Launch|0 Comments

You think you’ve got a stellar product that can change the world. You’re ready to launch it. But do you know what it takes to ace the product launch process? Many entrepreneurs think of a product launch as a one-time event. While that’s not wrong, it’s a very limited perspective. If you ask me, launching a product is more of a process. Even before you launch your product, you need to put in a lot of effort to create anticipation. [...]

17 06, 2019

6 Insanely Effective Mobile App Promotion Strategies You Need to Know

By |06/17/2019|Mobile Marketing|0 Comments

Developing a mobile app is expensive and time-consuming. On top of that, there are millions of apps out there. If you want to stand out, you need to focus on developing a solid mobile app promotion strategy. Breaking into the app market requires an in-depth understanding of consumer behavior and extensive planning. It’s tough turf. But having a presence on mobile devices has become a necessity for most businesses. According to Comscore’s 2017 U.S. Mobile App Report, mobile apps account [...]

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