Ever since the launch of Instagram Stories in 2016, the feature has continued to grow in popularity. In 2020, more than 500 million people were actively using this feature on the Instagram app daily. What's even more impressive is that 59% of millennials and 70% of Gen Zers watch Instagram Stories.

For brands, harnessing the power of the Instagram Story can be a goldmine to attract more followers and keep your audience entertained.

However, one of the common dilemmas that Instagram Story marketers face is how they can make their Stories more engaging and fun. Adding music to your Instagram Stories can be a great way to catch the attention of your followers.

If you're not sure how to add music to your Instagram Story, it can be confusing to find out how to do it. But it’s not hard to add music to an Instagram Story.

Want to learn how to add music to an Instagram Story?

Here is a quick guide to help you add music quickly and easily.

How Do You Add Music to Instagram Story Posts?

You can follow the steps given below to add music to your Instagram Stories and make them more musical. It takes very little effort, but when you add music to an Instagram Story, it can make your content more appealing.

Step 1: Install the Latest Version of the Instagram App

Before you add music to Instagram Stories, you need to make sure that you have the latest version of the app on your phone.

Step 2: Create a New Instagram Story

Open your Instagram app and go to your profile. The next step is to create a new Instagram Story.

To do this you can click on the “+” sign on the thumbnail of your profile picture. You’ll find this option at the top-left corner of the screen.

Alternatively, you can also swipe right from the Instagram Feed screen.

Create a New Instagram Story - Add Music to Your Instagram StoryImage via Instagram

This will enable you to take a photo or video using your smartphone. After doing this, click on the Stickers button that is located at the top of the screen.

lick on the Stickers button - Add Music to Your Instagram StoryImage via Instagram

You’ll see a range of Instagram Stories Stickers on your screen. Choose the Instagram Music Sticker for your Story.

Here is what the Music Sticker looks like:

Choose the Music Sticker - Add Music to Your Instagram StoryImage via Instagram

Step 3: Search for Music to Use on Instagram

When you click on the Instagram Music Sticker, you will be able to see the Instagram music library. This library has thousands of songs that you can choose to add music from.

In the Instagram music library, you’ll see three different options to add music: Popular, Genres, and Moods. You can use these options as filters to look for the best music that fits with your Instagram Stories.

Alternatively, to add music with a Music Sticker, you can just type the name of the song you are looking for in the search bar. The search bar is at the top of the screen.

All the songs that are featured in this library are licensed for use on Instagram Stories and will let you add music with a Music Sticker.

Search for Music to Use on Instagram - Add Music to Your Instagram StoryImage via Instagram

Step 4: Preview the Song to Add to Your Instagram Story

Before you pick a song to add to your Instagram Story with a Music Sticker, you can check out if it will fit in. Instagram gives you a preview before you finally add music to your Story.

To get a preview before you add music, you can click on the play button or the “arrow” that you see next to the name of each song.

If you are looking for music using the Genres and Moods options, you’ll first have to select what kind of music you are looking for to find the right Music Sticker to add music.

A preview is a good way to ensure that when you add music with Music Stickers, it matches your Instagram Stories.

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After deciding on the song, you need to select the part that you want to feature in your Stories. To do that, you can hold and then drag the selection box. You can take it to the part of the song that you want to use when you add music to your Story.

Preview the Song to Add to Your Instagram Story - Add Music to Your Instagram StoryImage via Instagram

Step 5: Decide on the Length of the Music

As soon as you decide on the song you want to use to add music to your Instagram Story, you must figure out how long you want it to play.

If you’re using a static image, the minimum length of music on your Instagram Story is 1 second. The maximum length when you add music, on the other hand, is 15 seconds.

To change the length of the music, you can click on the button on the left that reads “15.” For video posts, the length of the song will automatically adjust to your video’s length.

Decide on the Length of the Music - Add Music to Your Instagram StoryImage via Instagram

The Instagram music feature is set up so that it’s possible to add lyrics to any music when you add music to your Instagram Story. This happens if there are lyrics available for the song. If they are not available, the lyrics won’t pop up on the screen when you are previewing it.

Step 6: Publish the Instagram Story

Once you are done with the above-mentioned steps, your Instagram Story is almost ready with music. In addition to the Music Sticker, you can also add other Stickers to your Stories before publishing.

Confused about which stickers to use and how they will appear?

You can get inspiration from other Stories on your feed.

After choosing the Sticker of your choice, click on “Done.” You can also choose to reposition or resize the sticker as you see fit.

Lastly, click on “Send To” to post your Story.

Publish the Instagram Story - Add Music to Your Instagram StoryImage via Instagram

What are the Best Practices to Follow When Adding Music to Your Instagram Story?

Adding music to an Instagram Story is easy. To make the most out of this feature, here are a few things that you should keep in your mind:

1. Always Keep Your Audience in Mind

Before creating an Instagram Story with music, you must always consider your audience. What is the kind of music that they are likely to enjoy? Ideally, you should pick something that interests them and goes well with your Instagram Story.

2. Choose the Music Clip Wisely

When you are posting images to an Instagram Story, you can only add music to your Stories for 15 seconds. That’s short, so you need to make it count.

Make sure you pick the best part of the song or the one that matches your Instagram Story. That way, the music won’t stop abruptly when the 15 seconds is up and you won’t break into another section of the music along the line.

A common practice is to start the music for your Instagram Story when the chorus begins. Instagram makes it easy for you to find that part in a song. Just look for a pink marking in the song timeline when you add music. It indicates where the chorus begins.

3. Preview Your Instagram Story

It’s always better to be safe than sorry. Sometimes your music clip may start abruptly or mid-sentence. That can seem awkward.

To avoid such a scenario, it’s advisable to preview your Instagram Story after you add music to it. It just takes a few seconds of your time but it can save you from making embarrassing mistakes.

4. Add a “Sound On” Sticker to Your Instagram Story

When your followers view your Instagram Story, they may not know that it has some background music. If they are watching it in silent mode, the Instagram Story may not seem as appealing.

To make them aware that you’ve added music to your Instagram Story, it’s a good idea to add a “Sound On” Sticker.

To add this Sticker, all you need to do is to click on the Sticker icon and search for “Sound On.”  With this, the sticker will show up on your screen and you can click on it to add it to your Instagram Story.

Ready to Add Music to Your Instagram Story?

Instagram Stories have been around for a while. They are a hit with business owners and marketers who want to engage their audiences. It is easy to add music to an Instagram Story with the Instagram app music feature and can make your Stories more entertaining.

Now that you know how to add music to your Instagram Stories, it’s time to experiment. Go on, publish your own Story and add music.

Did you add music to your Instagram Stories before? How did your audience react to it? Please share your experience in the comment box below.