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Creating good content is a time-consuming task. You need to keep a tab on popular topics and know what your audience wants to read. That’s what BuzzSumo can help you with. It’s a great tool to discover new content and find trending topics.
What’s great about BuzzSumo is that it uses real-world data to provide you with insights into popular content in any niche. Using BuzzSumo, you can also find the right influencers to partner with. In addition to this, it also has features for content alerts, competitor analysis, advanced filtering, and data export.
What Are the Best BuzzSumo Alternatives?
While it is an excellent tool, it does come with a price tag that might be too high for some businesses. If you’re looking for BuzzSumo alternatives, I’ve got your back. Check out this list of other tools that you can use instead of BuzzSumo.
Social Animal is the closest alternative to BuzzSumo as it comes with almost all of their features.
It also offers additional options such as deep keyword research that allows you to look for keywords within the body of the article (in contrast to BuzzSumo, which only allows you to search within the title).
Social Animal gives valuable content insights such as optimal title and content length for any specific keyword. It also provides recommendations on when you should publish your article and which social media platform would work best for a particular topic.
Their “Influencer Outreach” feature lets you search and find influencers and see the articles shared by them for any given keyword.
You don’t need to perform manual searches for articles and influencers every day. That’s because their personalized reporting feature keeps you updated with daily emails.
Image via Social Animal
This free BuzzSumo alternative works like an RSS feed that provides hundreds of application integrations. Using this tool, you can find, read, and share content in any niche.
The best part about Feedly is that it removes all of the distractions so you can focus on reading. So, you won’t be bothered by pop-ups or ads in this tool. You can also use this tool to keep track of your social media accounts and monitor your mentions and keywords.
This Buzzsumo alternative is free. However, it doesn’t have advanced features like influencer discovery and outreach. If you are looking for a content discovery platform, then Feedly is a great option.
Image via Feedly
ShareIt by Social Pilot is a tool that can help you with content curation as well as finding new influencers. It’s features are similar to BuzzSumo. So, in the truest sense, you can use it as a BuzzSumo alternative.
When you find a trending piece of content on ShareIt, you can also check out a list of influencers who have shared it. This feature makes it easy for you to find influencers in your niche. In this way, you can find influencers based on niche as well as a particular topic.
Image via ShareIt
This BuzzSumo alternative discovers more than 5 million pages per day. With such a huge index, it’s one of the best tools that content marketers can rely on. While BuzzSumo allows you to see the posts that are most linked-to and shared, Ahrefs goes one step further. It allows you to check the pages that are most visited as well.
Ahrefs also has features to search for competitor research, keywords, traffic estimations, referring domains, word counts, social shares, mentions, and more. In a nutshell, this BuzzSumo alternative is an all-in-one content discovery platform and SEO tool.
Image via Ahrefs
Oktopost is a BuzzSumo alternative that is designed for social media managers and content marketers who work in B2B companies. Along with content discovery, you can set up RSS feeds to keep an eye on content sources. Using their browser, you can easily schedule and share content as well.
Because their main focus is B2B companies, they’ve ensured that businesses can measure the ROI of their content. Oktopost can integrate with marketing automation platforms like Marketo, SalesForce, and others. Based on your requirements, Oktopost tailors their packages and has the option of custom pricing.
Image via Oktopost
This BuzzSumo alternative focuses on marketing for different social media platforms. Using SproutSocial, marketers can understand how successful their social media campaigns are. Their analytics and reporting features can help you understand which metrics you’re performing well in.
This tool allows some great integrations that are focused towards customers. From their social channels, they route their messages directly to the dashboard.
Authorized users can respond to messages without switching to different accounts. With their built-in monitoring feature, marketers can also follow mentions of their brands. This BuzzSumo alternative is for those who want a tool mainly for social media management.
Image via SproutSocial
EpicTrack is an excellent BuzzSumo alternative, especially for data-driven marketing. EpicTrack allows you to combine your content sharing efforts with your website analytics. Their in-depth analytics features show you the specific ROI for each article that you have shared.
You can also use their Mention Analytics and Sentiment Analysis to gauge what your readers think about your content. Using their Sentiment Analysis, you can get an idea of the tone of comments on your article. Based on the reactions, you can respond to the feedback quickly. You don’t need to go through every mention.
Image via Epictions
Ninja Outreach makes it easier for businesses to do influencer marketing. This BuzzSumo alternative can help you to look for influencers who fit your niche and have a specific profile.
Once you find the right influencers, you can also find their contact information through Ninja Outreach. In a nutshell, you can streamline your influencer outreach process. Along with it, it also allows you to find trending content and gives you access to customizable CRM software.
Image via Ninja Outreach
This BuzzSumo is an all-in-one platform for marketers looking for content creation, social media management, and content curation tools. Even before you submit an article, ContentStudio predicts if your article has the potential to go viral or not. For this, it uses social engagement data.
Using ContentStudio, you can also set up a process to auto-update a few topics based on the keywords you choose. Alternatively, you can choose the domains for which you want to auto-update your topics.
Image via ContentStudio
AllTop can’t do everything that BuzzSumo can. So, it’s not exactly a BuzzSumo alternative. But it can help you with your content ideation process. It is a platform that keeps all of your headlines from the web in one place.
The biggest advantage of using AllTop is that you can cut through the noise easily. They verify all blog posts before they add the listing, so there is less of a chance of finding broken links.
If you’re only looking to brainstorm content ideas and check what’s on the top of trends, AllTop should be your pick.
Image via AllTop
Before you pick a BuzzSumo alternative for your business, make sure you’re clear on what your focus is. Each of the tools mentioned above have different features and are designed for specific purposes.
Some of these tools focus on influencer marketing while others are targeted towards curating content. Based on your requirements, you can take your pick or even use more than one BuzzSumo alternative for your business.