Creating good content is a time-consuming task. You need to keep a tab on popular topics and know what your audience wants to read. That’s what BuzzSumo can help you with. It’s a great tool to discover new content and find trending topics.

What’s great about BuzzSumo is that it uses real-world data to provide you with insights into popular content in any niche. Using BuzzSumo, you can also find the right influencers to partner with. In addition to this, it also has features for content alerts, competitor analysis, advanced filtering, and data export.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

What Are the Best BuzzSumo Alternatives?

While it is an excellent tool, it does come with a price tag that might be too high for some businesses. If you’re looking for BuzzSumo alternatives, I’ve got your back. Check out this list of other tools that you can use instead of BuzzSumo.

1. ContentStudio

This BuzzSumo alternative is an all-in-one platform for marketers looking for content creation, social media management, and content curation tools. Even before you submit an article, ContentStudio predicts if your article has the potential to go viral or not. For this, it uses social engagement data.

Key Features

  • Discover, plan, compose, and automate your content for social media
  • Find reliable influencers on Instagram and Twitter
  • Detailed social media analytics to track your progress


  • Easy to use and extremely affordable
  • Ability to see how any article has performed on social media
  • AI-powered captions


  • Unable to automatically post content on Instagram without human intervention


  • ContentStudio comes with a 14-day free trial.
  • Pro: $39/month
  • Small: $79/month
  • Medium: $159/month
  • Large: $239/month

ContentStudia BuzzSumo AlternativesImage via ContentStudio

Pro Tip: Utilize the in-depth analytics provided by the platform to understand what to post when to create the most impact.

2. Hootsuite

This BuzzSumo alternative helps you discover new content with ease so that you can never run out of things to share on social media.

Key Features

  • Content curation: You can create search streams using hashtags, keywords, or location to get content for curation.
  • Shared content library: You can share content with ease through the consolidated content library which the content team can access.
  • Scheduling: Ability to seamlessly schedule content for posting on social media well in advance.
  • Content calendar: Create a content calendar to get an overview of schedules posts.


  • Ability to discover new content quickly
  • Can schedule content and collaborate with the team in real-time
  • Access content in the cloud from the dashboard
  • Able to approve outgoing content before it gets published
  • Shared content library accessible to all


  • Limited features with the free version


  • 30-day free trial and free version too
  • Professional: $29/month
  • Team: $129/month
  • Business: $599/month
  • Enterprise: Contact team

Hootsuite BuzzSumo Alternatives

Image via Hootsuite

Pro Tip: You can connect tools that you’re already using to Hootsuite to get content for curation.

3. Feedly

This free BuzzSumo alternative works like an RSS feed that provides hundreds of application integrations. Using this tool, you can find, read, and share content in any niche.

The best part about Feedly is that it removes all of the distractions so you can focus on reading. So, you won’t be bothered by pop-ups or ads in this tool. You can also use this tool to keep track of your social media accounts and monitor your mentions and keywords.

This Buzzsumo alternative is free. However, it doesn’t have advanced features like influencer discovery and outreach. If you are looking for a content discovery platform, then Feedly is a great option.

Feedly Buzzsumo AlternativeImage via Feedly

4. ShareIt by Social Pilot

ShareIt by Social Pilot is a tool that can help you with content curation as well as finding new influencers. It’s features are similar to BuzzSumo. So, in the truest sense, you can use it as a BuzzSumo alternative.

When you find a trending piece of content on ShareIt, you can also check out a list of influencers who have shared it. This feature makes it easy for you to find influencers in your niche. In this way, you can find influencers based on niche as well as a particular topic.

ShareIt Buzzsumo AlternativeImage via ShareIt

5. Ahrefs

This BuzzSumo alternative discovers more than 5 million pages per day. With such a huge index, it’s one of the best tools that content marketers can rely on. While BuzzSumo allows you to see the posts that are most linked-to and shared, Ahrefs goes one step further. It allows you to check the pages that are most visited as well.

Ahrefs also has features to search for competitor research, keywords, traffic estimations, referring domains, word counts, social shares, mentions, and more. In a nutshell, this BuzzSumo alternative is an all-in-one content discovery platform and SEO tool.

Ahref Buzzsumo AlternativeImage via Ahrefs

6. Oktopost

Oktopost is a BuzzSumo alternative that is designed for social media managers and content marketers who work in B2B companies. Along with content discovery, you can set up RSS feeds to keep an eye on content sources. Using their browser, you can easily schedule and share content as well.

Because their main focus is B2B companies, they’ve ensured that businesses can measure the ROI of their content. Oktopost can integrate with marketing automation platforms like Marketo, SalesForce, and others. Based on your requirements, Oktopost tailors their packages and has the option of custom pricing.


Image via Oktopost

7. SproutSocial

This BuzzSumo alternative focuses on marketing for different social media platforms. Using SproutSocial, marketers can understand how successful their social media campaigns are. Their analytics and reporting features can help you understand which metrics you’re performing well in.

This tool allows some great integrations that are focused towards customers. From their social channels, they route their messages directly to the dashboard.

Authorized users can respond to messages without switching to different accounts. With their built-in monitoring feature, marketers can also follow mentions of their brands. This BuzzSumo alternative is for those who want a tool mainly for social media management.

SproutSocial BuzzSumo Alternatives

Image via SproutSocial

8. is one of the finest BuzzSumo alternatives out there. It helps you research and find the best content out there for your content marketing campaigns.

Key Features:

  • Content curation for websites and blogs
  • One-click content publishing
  • Automated content discovery
  • Social media post scheduling
  • Drag-and-drop newsletter builder
  • Ability to create a topic page
  • Curated content hubs


  • Easy to publish the curated content
  • Simple process for creating newsletters
  • Finds relevant content quickly and with ease


  • Not the easiest tool to learn. Has and has a slight some learning curve
  • Freemium version doesn’t have much to offer


Free version available

Pro: $14.99/month

Plus: $67/month

Enterprise: Get in touch with their team buzzsumo alternativeImage via

Pro Tip: Share similar content on your website, on social media, and in your newsletters to bring in consistency into what you’re sharing.

9. Ninja Outreach

Ninja Outreach makes it easier for businesses to do influencer marketing. This BuzzSumo alternative can help you to look for influencers who fit your niche and have a specific profile.

Once you find the right influencers, you can also find their contact information through Ninja Outreach. In a nutshell, you can streamline your influencer outreach process. Along with it, it also allows you to find trending content and gives you access to customizable CRM software.

Ninja Outreach BuzzSumo Alternatives

Image via Ninja Outreach

10. AllTop

AllTop can’t do everything that BuzzSumo can. So, it’s not exactly a BuzzSumo alternative. But it can help you with your content ideation process. It is a platform that keeps all of your headlines from the web in one place.

The biggest advantage of using AllTop is that you can cut through the noise easily. They verify all blog posts before they add the listing, so there is less of a chance of finding broken links.

If you're only looking to brainstorm content ideas and check what’s on the top of trends, AllTop should be your pick.

Alltop BuzzSumo Alternatives

Image via AllTop


Q1. What is BuzzSumo?

A. BuzzSumo is a platform that allows you to quickly find popular content pieces in any niche and discover engaging content ideas for your next posts. You can also use this tool to find top influencers in a specific niche.

Q2. How does BuzzSumo work?

A. BuzzSumo enables you to identify which content works best for you. It helps you find content that receives the maximum number of likes, comments, and shares.

All you need is to search for a particular topic, such as “content marketing,” and BuzzSumo will give you a list of the most engaging articles related to this topic.

Q3. How do I use BuzzSumo for SEO?

A. BuzzSumo can help you discover the most engaging content ideas on a particular topic. Using these ideas can help you create content that people will love to read and share.

If your content receives more shares, it is likely to represent that your content is authoritative and trustworthy. Google and other search engines value content that people are interested in, which means that they will rank your content better in the SERPs.

Therefore, BuzzSumo can help you create content that positively impacts your site’s SEO performance.

Q4. How do you use BuzzSumo to find influencers?

A. BuzzSumo can help you find the most relevant influencers in any niche.

You just need to enter a topic and the tool will give you a list of influencers who write about that topic. The tool analyzes an influencer’s content, their bio, the people they interact with, and other factors when displaying results for influencer searches.

Q5. Are there any free tools like BuzzSumo?

A. Here are a few free tools that you can use as an alternative to BuzzSumo:

  • Hootsuite
  • Feedly

Ready to Choose a BuzzSumo Alternative?

Before you pick a BuzzSumo alternative for your business, make sure you’re clear on what your focus is. Each of the tools mentioned above has different features and are designed for specific purposes.

Some of these tools focus on influencer marketing while others are targeted towards curating content. Based on your requirements, you can take your pick or even use more than one BuzzSumo alternative for your business.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).