SEO is one of the first hurdles to jump in digital marketing. And a little help from the experts – like the search engine optimization tips below – can save you a lot of time on Google’s third page of results.
Autocomplete and search predictions, oh how you’ve spoiled us!
Let’s face it – there are very few times in a day when you actually enter the URL of the website you’re looking for into your browser. More often than not, you probably enter the brand name, or a loosely based search query, and wait for Google to spoon-feed you the site you want.
In this ruthless ecosystem of advertising, most businesses wouldn’t get the online traffic they need to grow and develop without the search engines to crawl and index their pages. And unless you study the rule book, and play your hand correctly, you’re only making their job easier by taking your business out of the index.
Search engine optimization can seem like a big job, but without it, you’ll sink further and further through the search engine results pages, while giving your competitors an even bigger advantage over you.
There are a few tricks to getting on the good side of the search engine organic results page:
- from selecting the most relevant keywords for your niche,
- to a clean layout,
- to meta descriptions and title tags,
- all the way through to link building,
- and the speed of your site.
Once the search engines can see the value of your site to their users, they will prioritize your site up to the top of the results pages. The most important factor in SEO is to remember why they do what they do.
If search engines can’t provide an exceptional service to their users, they’re nothing.
For example, if they can’t differentiate between a valuable website and a poorly maintained one, they may easily end up with a first page of obsolete or misleading websites. And that could cause them to rapidly lose users.
So while SEO is technically about optimizing for the search engines, don’t forget who the search engines work for.
You need to look at all of your SEO efforts through two lenses – one, of the cold, calculating search engines, and one of the real human sitting at their keyboard looking up recipes or cats.
And if you ever get to a point where you simply cannot cater to both, err on the side of caution, and cater to your real human users. If you have long-tail keywords that don’t make logical sense for the reader, tweak them so that they do.
Packing your page with nonsensical keywords for the search engines is defeating the purpose of SEO. And it’s the number one mistake of amateur SEO service providers.
Does this all sound like jargon? No worries!
The infographic below is comprehensive. And the search engine optimization tips it includes are easy to implement.
Already know what your SEO strategy is up to? Check out these SEO tips anyway. You never know what tools or strategies you may have overlooked. Or how valuable they could be for your business.
Here at Dilate, we know that SEO is constantly changing, and you need to stay up-to-date with the techniques that could make your business great. That’s why we’ve decided to take all of the most effective SEO tips we could find, and put them in one, easy-to-read place.
See! Look at all the pretty pictures!
Discover the Top 16 Most Effective Search Engine Optimization Tips – Infographic Top 16 Most Effective Search Engine Optimization Tips infographic.