17 Best Instagram Analytics Tools to Track and Improve Engagement

Let’s dive in to learn more about these Instagram analytics apps.

The List of 17 Best Instagram Analytics Tools

Before discussing the key features and use cases of all Instagram analytics tools on this list, check out a quick comparison.

Instagram Analytics Tools	Pricing	Key Features
Influencer Analytics app by Semrush	$169/month	Influencer discovery, Influencer audience insights, Competitor campaign tracking, Instagram visual content planner, Smart scheduler for higher engagement, Hashtag finder and analytics, Profile performance insights and best posts
Tailwind	Starts at $24.99 a month Offers free version	Instagram visual content planner, Smart scheduler for higher engagement, Hashtag finder and analytics, Profile performance insights and best posts
Combin Growth	Starts at $15 a month Offers free plan	Followers analysis tool for Instagram, Gender, language, and audience size targeting, Automatic mass viewing of IG Stories to attract new users to your account
Heepsy	Starts at $62 a month Offers free plan	Influencer discovery with audience authenticity check, Collaboration impact prediction, Campaign performance tracking
Crowdfire	Starts at $9.99 a month Offers free version	Brand mentions tracking, Post and profile analytics, Competitor strategy and performance tracking, Relevant content curation suggestions
HashtagsForLikes	Starts at $59 a month	Trending hashtags with difficulty scoring, Audience demographics and brand affinity analysis for influencer accounts, Influencer campaign management
Iconosquare	Starts at $61 a month	Competitors tracking, Engagement insights, Performance analytics with 100+ metrics
Meta Business Suite	Free	Performance metrics tracking, Audience demographics insights, Content reach and engagement analytics
Kicksta	Starts at $69 a month	Instagram follower growth automation, AI-powered account, hashtag, and location targeting
Reportei	Starts at $24 a month	IG posts and Stories performance tracking, Instagram Ads campaign tracking, Intuitive and interactive reports

Let’s explore what makes each of these Instagram analytics tools worthy of being featured on this list, in detail.

1. Semrush’s Influencer Analytics App

Semrush’s Influencer Analytics app helps brands discover new influencers by analyzing their performance stats and engagement trends.

You can find influencers who match your precise criteria — whether it's their niche, geographic location, audience size, or engagement rate.

This influencer analytics tool gives you in-depth insights into an influencer’s reach, engagement, and even cost per engagement. This helps you predict your influencer campaign costs.

Its competitive intelligence feature empowers you with insights into your rivals' influencer partnerships, budget allocation, and campaign outcomes. Armed with this knowledge, you can make strategic adjustments for your campaigns.

The Influencer Analytics app by Semrush also offers campaign management capabilities, helping you craft contracts, manage deliverables, and make payments in one place.

You can use it to streamline the entire process, ensuring seamless collaboration between your brand and influencers.

It provides you with detailed reports, helping you assess the effectiveness of your influencer marketing campaigns.

Key Features

• Influencer discovery: Identify emerging influencers and trends on Instagram, allowing you to find influencers that match your brand, and create timely and relevant campaigns.
• Engagement projection: Predict the potential engagement of your posts based on historical data and content analysis.
• Competitor benchmarking: Compare your Instagram account performance against competitors, gaining insights into your market standing.
• Content efficiency score: Evaluate the effectiveness of your content by assessing its engagement and resonance with your audience.

Pros

• Trend insights for timely content creation
• Enhanced engagement projection

Cons

• Limited platform integrations
• Requires familiarity with analytics interpretation

Pricing

• $169/month

2. Tailwind

Tailwind is a great Insta tracking tool, helping you create scroll-stopping Instagram posts with valuable insights. It offers easy-to-follow content plans personalized for your account.

Tailwind’s SmartSchedule lets you confidently post content at optimal times so that it receives maximum visibility and engagement.

Tailwind’s Hashtag Finder offers insights into trending and relevant hashtags, helping you increase the discoverability of your posts. Its hashtag analytics significantly help improve your content’s reach and engagement potential.

Tailwind's commitment to analytics extends to post-performance evaluation. Beyond the surface metrics like likes and comments, the platform offers insights into engagement rates and virality.

Key Features

• Smart Bio link: Share multiple links via a single bio link, making it easier for your audience to explore different content.
• Hashtag performance: Gauge the effectiveness of hashtags used in your posts, optimizing your content for higher visibility.
• Content optimization insights: Get recommendations to improve your post captions, helping you connect better with your audience.
• Reposting strategy: Discover user-generated content to repost, building a sense of community and trust with your followers.
• SmartSchedule: Schedule your IG posts, carousels, and Stories at optimal times to boost engagement.

Pros

• Smart Bio link
• Effective hashtag performance tracking
• Instagram posts prompts so you never run out of content ideas

Cons

• Learning curve for advanced features

Pricing

• Free forever with limited credits
• Pro: $24.99/month
• Advanced: $49.99/month
• Max: $99.99/month

3. Combin Growth

Combin Growth is an excellent Instagram analytics tool designed to help you grow your Instagram following with features like audience targeting.

This followers analysis tool for Instagram lets you track your follower count and see who followed and unfollowed your account. Check your audience quality and filter spam accounts out.

You can search for profiles who are likely interested in your content using hashtags, location, gender, likes, and bios.

Engage these accounts with the help of Combin’s automation features like mass viewing of Stories. This will expose your account to them, improving your follower count and engagement.

You can also use this Instagram analytics platform to find influencers and collaborate with them.

Its influencer discovery tool helps pinpoint influencers aligned with your brand's niche, facilitating seamless partnerships for sponsored content.

From tracking follower growth and engagement rates to evaluating post effectiveness, this Insta tracking tool ensures you stay well-informed about your account performance.

In a world driven by precision and creativity, Combin equips you with the tools to navigate Instagram growth with confidence and ingenuity.

Key Features

• Follower engagement analysis: Gain insights into follower engagement patterns, helping you tailor your content for maximum impact.
• Audience segmentation: Divide your followers into segments based on engagement, enabling personalized communication strategies.
• Hashtag tracking: Monitor the performance of hashtags you use, refining your content approach for better engagement.
• Competitor engagement comparison: Analyze your engagement metrics in comparison to your competitors, identifying areas for improvement.

Pros

• Follower engagement analysis
• Audience segmentation

Cons

• A learning curve for advanced features
• Limited features in the free version

Pricing

• Starter: Free
• Personal: $15/month
• Business: $30/month

4. Heepsy

Heepsy is an Instagram tracking tool designed to help businesses grow and track their brand through the power of influencers.

By using Heepsy, you can discover influencers who match your brand's style and goals. You can see details about their Instagram profiles, like how many people follow them and how engaged their followers are.

This information helps you decide if an influencer is a good fit for your brand.

Heepsy also lets you know important things about influencers, like where their followers come from and how often they post. These influencer analytics help you make smart choices about who to partner with for your marketing campaigns.

The great thing about Heepsy is that you can pick influencers based on interests, where they live, and how many followers they have.

Key Features

• Audience authenticity score: Evaluate the authenticity of an influencer's followers, ensuring genuine engagement in your influencer marketing campaigns.
• Audience reach insights: Understand the potential reach of an influencer's audience, aiding in selecting the right collaborators for your brand.
• Demographic analysis: Explore detailed demographics of an influencer's followers to align with your target audience.
• Content performance tracking: Measure the effectiveness of influencer-generated content, refining your partnership strategies for better results.

Pros

• Audience authenticity score
• Detailed influencer audience analysis

Cons

• Premium pricing for full features
• A learning curve for effective utilization

Pricing

• Starter: $62/month
• Plus: $189/month
• Advanced: $286/month

5. Crowdfire

Crowdfire emerges as a compelling contender among the best Instagram analytics software applications. It offers content publishing, scheduling, analytics, and brand mentions tracking features.

Crowdfire provides actionable audience engagement analytics to help refine your Instagram approach. It lets you identify inactive followers and non-reciprocal accounts, enabling you to clean your follower list for higher engagement rates.

Crowdfire's “Smart Posts” feature stands out by suggesting the optimal times to publish your content based on your audience's online behavior.

Moreover, Crowdfire's content curation capabilities aid in sourcing relevant content to share with your audience. By tapping into diverse content sources, you can keep your Instagram feed fresh and engaging. This ultimately enhances your brand's IG presence.

Crowdfire's analytics encompass detailed insights into your follower growth, engagement, and content performance.

It also offers data on your best-performing Instagram hashtags. This data empowers you to understand what's resonating with your audience, allowing you to refine your content strategy for better results.

Its social listening tool is another great way to collect data about your social presence as well as your competitor’s. You can track brand mentions along with the demographics and sources of the mentions.

Key Features

• Post scheduling insights: Receive recommendations on the best times to post, maximizing visibility and engagement.
• Content variation analysis: Assess the performance of different content themes and formats to refine your content mix.
• Hashtag strategy refinement: Analyze the effectiveness of hashtags used in your posts, adapting your strategy for optimal reach.
• Competitor audience insights: Understand your competitors' follower demographics and engagement patterns, guiding your approach.

Pros

• Smart scheduling
• Content variation insights

Cons

• Limited focus on advanced analytics
• Lack of deep competitor analysis

Pricing

• There is a free version available that can link up to three accounts.
• Plus: $9.99/month
• Premium: $49.99/month
• VIP: $99.99/month

6. HashtagsForLikes

HashtagsForLikes is an Instagram analytics tool that simplifies your journey toward discovering trending hashtags, curating content, and growing your organic follower base. It is user-friendly and community-centered.

It offers scalability and makes growing your Instagram account an accessible endeavor for beginners and experienced users alike.

Its Hashtag Popularity Scoring feature offers a quick glimpse into trending and less effective hashtags. With a visual color-coded system that speaks to visual learners, like myself, this feature enriches my Instagram marketing tactics.

It's a game-changer in comprehending the hashtag landscape and refining strategies.

The platform goes further, presenting reach, unique posts, and average likes for hashtags, all while suggesting related tags to amplify your reach.

Among its strengths is a robust content curation feature. Through a simple hashtag entry, the platform compiles a treasure trove of posts linked to that tag.

This curated content acts as a wellspring of inspiration for your own posts, keeps you aligned with trends, and fosters genuine engagement within your Instagram community.

With HashtagsForLikes, your journey toward impactful Instagram marketing becomes effortless and engaging.

Key Features

• Hashtag performance metrics: Access analytics on hashtag usage, popularity, and engagement, aiding your hashtag strategy.
• Niche hashtag discovery: Find niche-specific hashtags that resonate with your target audience and boost your content's visibility.
• Hashtag grouping: Organize and analyze hashtags in custom groups to optimize your content reach for various themes.
• Trending hashtags: Stay updated on trending and relevant hashtags, enhancing your content's chances of discovery and engagement.

Pros

• Optimal hashtag suggestions
• Niche hashtag discovery

Cons

• Dependency on algorithm accuracy
• Potential overuse of popular hashtags

Pricing

• Regular: $59/month
• Pro: $89/month

7. Iconosquare

Iconosquare is a versatile platform designed to help businesses and agencies manage and improve their presence on Instagram, TikTok, LinkedIn, Twitter, and Facebook.

For brands and influencers who value Instagram auditing, Iconosquare offers all you need.

It provides insights that show you how well your posts are performing, helping you understand what works and what doesn't. That includes engagement rates, likes, comments, and followers gained.

You can track 100+ engagement metrics and community analytics to optimize your Instagram strategy for growth.

It boasts a powerful scheduling tool that allows you to plan and arrange your Instagram content ahead of time. This tool supports different types of posts like Stories, carousels, and Reels, making it easy to create a consistent and engaging feed for your audience.

The platform takes content management a step further with its monthly or weekly calendar view. This feature gives you a clear overview of your planned posts, helping you optimize when to publish them for maximum impact.

An additional perk is the media library feature. Iconosquare provides a dedicated space to store and organize your content. This makes it efficient to manage your content and easily find what you need when scheduling posts.

For those who value precision, Iconosquare offers first-comment scheduling and post-approval collaboration. These features give you more control over creating and publishing your social media content.

Key Features

• Story engagement breakdown: Analyze interactions within your Instagram Stories, gaining insights into tap-forward rates and interactions.
• Post timing optimization: Receive personalized recommendations for the best times to post based on your audience's online behavior.
• Community growth analysis: Track follower growth and identify trends, aiding in understanding your audience's responsiveness.
• Comment and interaction tracking: Monitor and respond to comments and interactions on your posts efficiently for improved engagement.

Pros

• 100+ metrics tracking
• In-depth Stories analytics
• Personalized posting time recommendations

Cons

• Relatively higher pricing than other tools

Pricing

• Single: $61/month
• Teams: $98.69/month
• Custom: Request quote for tracking 50+ profiles.

8. Meta Business Suite

Meta Business Suite is a comprehensive Instagram analytics platform designed to catapult your campaigns to new heights. Unleash the potential of content creation, data-driven analytics, and precisely targeted strategies for unparalleled growth in the realm of Instagram marketing.

As a part of the Meta ecosystem, which encompasses platforms like Facebook, Instagram, Threads, and WhatsApp, Meta Business Suite seamlessly integrates with your Instagram account, streamlining the setup process for effortless connectivity.

Within this suite, an extensive Insights page takes center stage, providing intricate analytics for all linked accounts.

Whether you're filtering by social account or categorizing posts by type such as Stories, these insights offer valuable understanding into your Instagram performance.

The user-friendly content planner is a standout feature, offering practical suggestions like optimized post timing to amplify your content's engagement potential.

Conveniently situated on the calendar's right-hand side are “moments” and drafts, enabling coordinated posts aligned with upcoming events and holidays.

Meta goes the extra mile with templates in the “create post” tool, ensuring you're equipped with pre-designed templates for everything from special occasions to themed holidays.

Simplify your advertising endeavors by creating, scheduling, and managing ads and boosted posts across all linked social accounts. Customizable campaigns grant you the flexibility to tailor your marketing strategies.

Additionally, Meta offers a comprehensive overview of each ad campaign's performance. It makes it easier to evaluate your campaign ROI.

Key Features

• Audience activity hours: Discover when your followers are most active, helping you time your posts for higher engagement.
• Follower demographics: Gain insights into your audience's age, gender, and location, tailoring content to their preferences.
• Post reach and impressions: Understand how many unique users saw your posts and how often they were displayed.
• Stories performance metrics: Analyze reach, taps, and exits on your Instagram Stories, refining your storytelling strategy.

Pros

• Native analytics integration
• Audience demographics insights

Cons

• Limited advanced metrics
• Not suitable for competitive benchmarking

Pricing

• Free

9. Kicksta

Kicksta introduces itself as an Instagram growth service, with analytical features built-in. Its main purpose is automating actions such as following, liking, and commenting on other users' posts to help you expand your follower count.

In addition to these actions, Kicksta incorporates powerful features like hashtag targeting and location targeting.

The use of cutting-edge AI and machine learning sets Kicksta apart. It ensures you engage genuine accounts who are likely interested in the content you post.

You can fine-tune your audience targeting parameters, including hashtags, gender, location, and the influencers you follow.

Kicksta goes beyond mere interactions by managing various tasks, like sending welcome messages, reciprocating post likes, and initiating engagements based on your predefined filters.

The analytical facet of Kicksta equips you with insights into your growth journey. Their user-friendly analytics dashboard presents clear data on your follower growth and engagement metrics such as the number of likes and comments.

Should you opt for Kicksta‘s Ultimate plan? It offers an ambitious promise of generating up to 2,500 new followers per month.

This feature-rich service amalgamates Instagram growth with smart analytics, ensuring a holistic strategy for building a robust and engaged follower base.

Key Features

• Targeted follower growth: Attract genuine followers by engaging with users interested in your niche, fostering meaningful connections.
• Audience quality assessment: Ensure authentic engagement by evaluating the quality of potential followers before engaging with them.
• Organic interaction: Build a dedicated community by automatically engaging with users through likes and comments.
• Performance tracking: Monitor follower growth and engagement metrics over time, refining your strategy for optimal results.

Pros

• Targeted follower growth
• Audience quality assessment

Cons

• Dependence on AI
• Limited influencer collaboration features

Pricing

• Starter: $69/month
• Advanced: $129/month
• Ultimate: $219/month

10. Reportei

Reportei is a valuable tool for digital marketing professionals who help businesses understand their IG analytics better.

With Reportei, you can create special reports that show important statistics about your Instagram account performance, like how many people are liking and commenting on your posts.

The platform's unique historical data comparison feature allows you to analyze your current performance against past data, unveiling growth trends and seasonal patterns. This enables your brand to stay ahead of market trends and adapt your strategies accordingly.

One of Reportei's standout features, in my opinion, is its ability to unravel audience demographics. By understanding the age, gender, location, and interests of their followers, businesses can tailor their content to resonate with their target audience, resulting in more meaningful engagement.

Reportei offers a meticulous analysis of content efficiency. This involves assessing the effectiveness of different content formats and helping brands understand what type of posts resonate the most with their audience.

Key Features

• Customizable reports: Create tailored Instagram analytics reports that focus on the specific metrics most relevant to your business.
• Historical data comparison: Compare current performance with past data, revealing growth trends and seasonal patterns.
• Audience demographics: Understand your audience's age, gender, location, and interests, shaping your content strategy.
• Content type effectiveness: Analyze how different content formats (images, videos, stories) perform with your audience for optimized posting.

Pros

• Customizable reports
• Audience demographics insights

Cons

• Learning curve for report customization

Pricing

• Starter: $24/month
• Pro: $39/month
• Premium: $79/month

11. Keyhole

Among the best Instagram analytics tools, Keyhole emerges as a standout choice, presenting a versatile suite of features tailored to enhance your social media strategies.

Keyhole helps businesses and individuals navigate the intricacies of Instagram marketing with precision and insight.

Keyhole excels in social media monitoring, a crucial component for effective Instagram campaigns. It lets you track brand mentions, keywords, and hashtags across diverse social platforms.

By staying attuned to these conversations, you can proactively engage with your audience, evaluate campaign effectiveness, and gauge overall brand sentiment.

With tools to identify, track, and collaborate with influencers, you can expand your brand's reach, amplify engagement, and foster meaningful connections with your target audience.

Brand monitoring is yet another area where Keyhole shines. This feature helps you keep a vigilant eye on brand sentiment, promptly addressing emerging concerns.

Keyhole's strength extends further into market research, a cornerstone of effective marketing strategies.

Armed with insights into your target audience's preferences and industry trends, you can craft campaigns that resonate powerfully, driving engagement and maximizing impact – all crucial elements in staying ahead in the Instagram landscape.

Integral to Keyhole's comprehensive offering is its robust campaign reporting feature. This lets you generate comprehensive reports about your campaign performance, return on investment, and audience engagement. 

Key Features

• Sentiment analysis: Understand how users perceive your brand through sentiment analysis of mentions and comments.
• Influencer performance: Track the impact of influencer collaborations by monitoring engagement and reach of their posts.
• Hashtag heatmap: Visualize hashtag usage and engagement across locations, optimizing your content for specific audiences.
• Share of voice: Measure your brand's online presence compared to competitors through mentions and engagement metrics.

Pros

• Sentiment analysis
• Social geodata heatmap visualization

Cons

• A learning curve for advanced insights
• Expensive plans, not fit for beginners

Pricing

• Individual: $89/month
• Team: $189/month
• Pro: $259/month
• Advanced: $549/month
• Enterprise: Starts at $833/month

12. Emplifi’s Social Marketing Cloud

Emplifi is a customer engagement and social media marketing platform that lets you track important Instagram analytics.

Emplifi’s Social Marketing Cloud offers a comprehensive toolkit that centers on social scheduling, analytics, listening, user-generated content (UGC), and influencer marketing.

It provides you with powerful Instagram analytics for actionable insights. This includes audience sentiment, post performance, and competitor data.

Emplifi’s deep social and web listening features give you a 360° view of your audiences. You get notifications for sudden changes in activity around your brand or product mentions, helping you address issues before they go out of hand.

Emplifi Social Marketing Cloud uses generative AI to help you create content at scale and discover high-priority posts in real time. You can curate the best user-generated content (UGC) from your community and repurpose it for your account.

Emplifi's UGC analytics delve into the performance of user-generated content. It empowers you to use the best UGC for Instagram Shoppable posts and marketing strategies.

It will help you enhance social proof and encourage potential customers to purchase your products.

You can track the ROI of each post — from brand awareness to conversions, and use these insights to optimize your Instagram marketing strategy.

Key Features

• UGC conversion tracking: Measure the conversion rates of user-generated content (UGC) shared on your Instagram, showcasing its impact.
• Influencer content performance: Analyze the effectiveness of influencer-generated content in driving engagement and conversions.
• Rights management: Manage permissions and rights for UGC shared on your profile, ensuring compliance and authenticity.
• Audience insights: Understand your UGC contributors' demographics and behaviors, tailoring your UGC strategy accordingly.

Pros

• UGC curation and UGC post conversion tracking
• Influencer content performance tracking

Cons

• Premium pricing
• Potential learning curve for setting it up

Pricing

• Contact their sales team for a free demo and quotation.

13. Quintly

Quintly is an Instagram analytics tool that tracks important analytics like follower count, post performance, and user engagement.

You get insights into your post effectiveness, including details on the best-performing content types and hashtags for your account. It also measures how much users like your content and how much they comment.

You can track follower growth of your account and your competitors’ accounts in one place. By evaluating your Instagram performance in relation to your competitors, you gain a nuanced understanding of industry trends and potential areas of enhancement.

Along with follower and IG post performance tracking, Quintly provides Stories analytics too. You can track metrics like impressions, reach, and exits from your Stories.

The dashboard equips you with essential data for informed decision-making for meeting your social media marketing goals.

Key Features

• Cross-platform comparison: Compare Instagram performance with other social platforms, gaining a holistic view of your online presence.
• Audience growth rate: Track the rate at which your Instagram followers are increasing, aiding in goal setting and assessment.
• Content type analysis: Evaluate which content formats (images, videos, etc.) resonate the most with your Instagram audience.
• Engagement rate benchmarking: Compare your engagement rates against industry standards, identifying areas for improvement.

Pros

• Cross-platform comparison
• Detailed audience growth rate insights

Cons

• Premium pricing
• Limited focus on influencer metrics

Pricing

Quintly offers dynamic pricing, starting from $315 a month for 1 user and 3 social profiles tracking. Their plan is billed annually.

14. Buffer

Buffer is a versatile social media management tool that enables individuals and businesses to schedule, publish, and analyze content across various social media platforms, including Instagram.

In the domain of Instagram analytics, Buffer proves its mettle by providing not just scheduling convenience, but also insights into content performance and streamlined engagement management.

Whether you're an individual or a business, Buffer's specialized features for Instagram analytics offer a comprehensive solution to elevate your social media game.

Buffer allows you to automate content publishing at optimal times, even during weekends.

The platform's scheduling capabilities encompass Instagram Stories and Reels, extending its versatility to various content formats beyond regular posts.

One of Buffer's strengths lies in vigilant account monitoring, covering mentions, comments, and messages. By centralizing your responses to comments and messages, Buffer simplifies conversation tracking, ensuring that you maintain an active and responsive engagement strategy.

Key Features

• Visual planner: Provides a visual scheduling interface that allows you to plan and organize your Instagram content in a visually intuitive manner.
• Post-performance analytics: Buffer offers in-depth insights into the performance of your IG posts. This includes metrics like likes, comments, and shares.
• Engagement metrics: Buffer's analytics delve into engagement rates, providing a detailed understanding of how your audience interacts with your content. 
• Instagram Stories analytics: It offers insights into the performance of your Instagram Stories, showcasing metrics like views, taps forward/backward, and completion rates.

Pros

• User-friendly interface
• Cross-platform integration

Cons

• Limited Free plan
• Less advanced analytics

Pricing

• Free: $0/month for up to 3 channels
• Essential: $6/month for 1 channel
• Team: $12/month for 1 channel
• Agency: $120/month for 10 channels
• Free 14-day trial with all plans

15. Brandwatch

Brandwatch is the best Instagram analytics software tool for monitoring your brand conversations on various social channels.

At the forefront of Brandwatch's Instagram analytics lies its “Listen” feature, an exclusive tool designed to capture and analyze social media conversations. It allows you to tap into real-time discussions, gaining insights into how your brand, products, and industry are being talked about.

Complementing this “Listen” feature is Brandwatch's broader analytics suite. By diving deep into your Instagram metrics, the platform provides a nuanced understanding of your post performance, engagement rates, and audience sentiment.

Brandwatch's strategic scheduler aligns seamlessly with this analytics-driven approach. By automating your posting and optimizing it based on your audience's behavior, you can ensure that your content reaches its peak engagement potential.

Furthermore, Brandwatch aids in hashtag analysis, identifying trending and relevant hashtags that can amplify your content's visibility and reach. This insight is crucial for aligning your brand with the latest industry trends and conversations.

Key Features

• Optimal posting times: Identify the best times to post based on your audience's online behavior for maximum reach.
• Hashtag effectiveness: Evaluate which hashtags are driving the most engagement for your posts.
• Content type engagement: Analyze how different content formats perform in terms of likes, comments, and shares.
• Audience demographics: Understand the demographics of your followers, aiding in targeted content creation.

Pros

• Optimal posting time recommendations
• Hashtag analysis

Cons

• Limited platform integration

Pricing

Brandwatch does not provide pricing details on its website. To find pricing that fits your needs, you need to schedule an appointment with one of their sales representatives.

16. Sprout Social

Sprout Social offers powerful Instagram analytics, content scheduling, monitoring, and management features.

This analytics tool for Instagram gives you access to post and profile level data. Track likes, comments, and engagement on individual posts and an overall average for your account.

You can filter engagements by different types like likes, saves, and Story replies, and profile actions like email clicks and website clicks.

It also helps you track hashtag usage and performance data. You can set up specific hashtag tracking to identify hashtags your audience uses.

Its social listening feature helps you get insights into your brand health, industry trends, and competitor data. You can also monitor social conversations around a specific topic.

You can track audience engagement across multiple Instagram accounts. Sprout Social also offers publishing, scheduling, and analytics features for other social media channels like Facebook, YouTube, and TikTok.

Key Features

• Post and Story performance tracking – likes, comments, saves, Story replies
• Overall account engagement tracking – engagement rate, average likes/comments per post, profile actions, and external clicks
• Hashtag tracking by trending scores and lifetime engagements
• Visual content planner, scheduler, and auto-publishing features
• Social listening
• Paid and organic content performance tracking to help you maximize influencer marketing ROI

Pros

• Track metrics of multiple Instagram accounts
• Premium analytics and customizable reports

Cons

• Premium-priced plans, not appropriate for creators and solopreneurs with limited budgets

Pricing

• Offers a 30-day free trial
• Standard: $249 per seat/month
• Professional: $399 per seat/month
• Advanced: $499 per seat/month
• Enterprise: Contact their team for pricing details.

17. Instagram Insights

Last but not the least, Instagram’s built-in analytics tools called Instagram Insights is a powerful in-app analytics tool. It provides data about your audience demographics, follower growth, and content performance.

This creator tool helps both creators and brands unlock valuable insights into their audience activity and preferences. You can track your Instagram account’s growth in terms of its reach, engagement, followers, and earnings.

See who you’ve reached in the last 7, 14, or 30 days. This includes the location, age, and gender of your engaged audience groups. Instagram Insights also lets you analyze your reach by different content types and compare follower vs. non-follower engagement.

You can track your content performance, including overall engagement and engagement for each post and Story.

You can also get more insights into each post’s individual performance metrics.

You can see which types of content performed well as posts, Reels, and Stories, and double down on creating those.

Instagram Insights also lets you see your audience’s most active times on the platform so you can schedule your post at these optimal times.

Key Features

• Instagram account growth insights – new followers, accounts reached, accounts engaged
• Audience demographics insights – age, gender, location, and most active times of the day and week
• Content analytics – reach, impressions, engagement, interactions, and profile visits

Pros

• Built-in analytics in the Instagram app, which means you don’t need to download or sign up for another analytics platform 

Cons

• You can only track the Instagram analytics of the accounts you manage. Competitor analysis is not possible with this built-in app feature.

Pricing

• Free to use for Instagram creator, professional, and business accounts

Get the Top Instagram Analytics Tools for Your Business

When it comes to Instagram marketing, finding the best Instagram analytics tool is paramount to steering your strategies with precision.

These top-notch tools like Semrush’s Influencer Analytics app, Tailwind, and Sprout Social, along with their counterparts, help you discover insights, optimize engagement, and elevate your brand's presence. 

Whether you're a seasoned marketer or an emerging influencer, analytic tools help you assess and add value to your social marketing campaigns. Measuring the ROI of social campaigns can be a tough job, especially with the wrong tools.

So take a step forward with these exceptional Instagram analytics tools, and unlock the potential to connect, engage, and thrive in this digital age.

FAQs