So you’ve developed an amazing product based on meticulous research, and you know your customers will love it. However, if the launch isn’t done right, it can ruin the chances of your product’s success.

A report released by Nielsen says that about 3000 consumer products are launched every year, out of which 85% fail.

A product launch is way more tricky than other forms of marketing or promotion. Simply because it is the first impression that you create in the minds of your audience. If you fail to make an impressive launch, unfortunately, you don’t get another chance at it.

Here are 7 essential things you need to know before you embark on your product launch to make it truly successful.

What’s Next?

How have you gone about launching your products? What are some of the best strategies that have worked for you?

I’d love to know about some of your product launch stories and experiences. Feel free to share them in the comments below.

product launch consultant