SEO Marketing or Search Engine Optimization Marketing is a process through which you can get your website optimized for the search engines. In plain English, this means that SEO can take your website to the top of the search engine results pages. These “search engine results pages” are simply what the search engine displays when a particular phrase is typed into the search query box.
Now consider this, SEO is not a quick fix. You can not go and do a few tweaks here and there and magically expect an instant traffic boost. In fact, SEO is and can only be a long-term strategy. If I told you that in 5 years from now you’d get millions of dollars worth of free traffic from Google by pressing a button now, would you press that button? Of course you would… But there is no such button… getting there requires some effort and a good understanding of SEO.
So whether SEO is a good solution for you depends on how well you understand it, and whether you are willing to invest the resources needed to get it working for you. These days, you can do your own SEO or choose from a wide range of SEO services provided by professionals. Before deciding where you want to take this, it’s important to consider and understand some crucial factors.
Understanding Organic Listings
It’s important to understand that search engines have two different types of listings. When a person inputs a phrase and clicks “go”, the search engine shows many different links relevant to the search being performed. Typically, it will show about 10 links in numerical order, going from number 1 to 10; These are the main search results..
Above this “top 10” list, there might be a couple of links that are not numbered. The numbered ones are considered organic, while the unnumbered ones are paid for and designated as sponsored links. In plain English, the numbered ones are considered the top 10 web pages based on your search phrase, while the unnumbered ones are paid links. They have paid the search engine to feature them there. Think of it as a type of ad, which it is.
Most popular search engines are spider-driven. They use crawlers or robots to rank websites across the worldwide web. Robots check each website and rank web pages on the basis of their relevance and importance.
A website placement or rank within a spider-driven search engine is derived from numerous variables, such as frequency of keywords, density of keywords, link popularity, HTML code, page content, website themes and more. In order to develop an effective SEO marketing strategy, you need to focus on these criteria. Here are the two key factors influencing your SEO strategy.
As mentioned earlier, spider-driven search engines utilize spiders or robots to crawl websites across the worldwide web. A website placement or rank within a search engine is derived from numerous variables, such as click popularity, link popularity, website themes, keyword density and more.
There’s no doubt that Google is the most popular search engine. Its database has more than 4 billion web pages indexed and ranked. In fact, Google is the most frequently used search engine for finding information. When Google crawls the internet, it looks for websites by traveling through numerous links.
So, if more pages link to your website, Google considers your content more valuable. Every webmaster should try to get important websites to link to their website. This can be done in different ways, such as exchanging links with business partners, participating in link building, submitting to online directories and more.
It’s worth mentioning that spiders only crawl through text. Spiders use the content on the website to determine what the website is about. This helps Google determine the ranking of a website when users type in some keywords in the search query box.
Due to this, keyword research is extremely important for obtaining natural search engine placement. It should be your top priority when you’re trying to develop an effective SEO marketing strategy.
In order to develop an effective SEO marketing strategy, you need to understand how many people are looking for specific keyword phrases. You also need to understand the kind of competition that you’re facing. This allows you to reach the top of the search engine results pages. Most effective search engine optimization packages include content creation, keyword research, site analysis and submissions.
Using SEO Marketing As Part Of Your Overall Long Term Strategy
Good rankings in the search engines often provide you with a higher return on your investment in the long run. Think of it this way: traditional advertising is like paying for traffic directly, while SEO is like growing a tree that later on gives you traffic for free.
If you need traffic fast, conventional forms of advertising, such as radio commercials, television, or PPC ads can deliver it much more efficiently. If you’re looking to invest in something that brings a higher ROI over the long-run, consider making SEO a core part of your long term marketing strategy.
If you’re the kind of person who has no patience and wants instant gratification, SEO is not right for you. But then again if you’re this kind of person, having a successful business might not be right for you either. It takes some time to build up a brand and a deep core foundation, in order to have a highly profitable online business. In fact speaking of building a brand, seeing SEO as part of your brand building strategy, is a very useful perspective to adopt.
Now SEO isn’t completely without shortcuts. You don’t have to adopt the slowest possible SEO strategy, that’s not the point here. If you want to get faster results, you can always hire a professional to save you some time. Implementing SEO takes a while as-is, so why waste additional time by first having to spend years learning how to even do it, and having to go through all that trial and error? Why not let someone who’s already gone through the years of experience and education do it for you?
In the end, it’s up to you, your budget and how you craft a business strategy. You might decide to do SEO all on your own, you might decide to outsource parts of it, or outsource it completely. All three are valid long-term strategies, and its up to you to choose the right one.
Paid Listings are a good compliment to SEO
The Pay per Click programs offered by search engines show paid advertisements at the right and the top of the results pages. Websites shown in these places bid on certain keyword phrases and pay a small fee to the search engines. A PPC campaign is an excellent way to drive more traffic. You can even set a daily or defined budget.
It’s important to understand that a comprehensive and effective search engine marketing campaign focuses on both Pay per Click campaigns and organic search results. The former offers long-term success, while the latter focuses on immediate results.
Bonus: Some Modern SEO Marketing Tools
Some time ago, SEO required manual labor, complex calculations, excel spreadsheets and other techniques. However, this entire scenario has changed in the past few years. With the development of internet marketing, there are now many different tools which can help you easily perform various tasks related to search engine optimization. Most of these tools are easy to use and help you boost your website traffic. No matter if you are a beginner or a skilled webmaster, these tools can come in very handy.
In order to be effective, it is very important to relate actual traffic and conversions to your search engine optimization campaigns. Google Analytics is one of the best search engine optimization tools.
Google Trends can easily tell you about the most popular search terms on the internet. Moreover, it also allows you to compare trends for multiple search terms. It even gets you unique visitors for multiple websites. Google Trends is one of the most efficient search engine optimization tools which can ensure the success of your SEO marketing campaigns.
SEMRush is an excellent tool for keyword research. SEMRush can help you analyze your keyword performance and compare it with your competitors. Moreover, it also provides information about paid, as well as organic search results. This lets you identify the different types of keywords which you should use in your SEO marketing campaigns. SEMRush also provides other features which export data to common formats. It also has an API which allows you to integrate SEMRush with other SEO tools.
These are only some of the search engine optimization tools to boost your website traffic. However, there are numerous SEO tools and you can choose one as per your needs and requirements. SEO marketing is a long-term marketing strategy and should be integrated into other aspects of promoting your business.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.