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Search engine optimization is all about creating authority so that the search engines perceive your website as reliable. That’s the basic idea behind all of the most effective SEO marketing strategies. SEO also includes using the right keywords, building backlinks, optimizing for different devices, and more.
However, at their core, SEO marketing strategies strive to build trust. In the past, Google’s Webmaster Trends Analyst, Gary Ilyes, admitted that Google updates their algorithm three times every day. In such a dynamic environment, your brand’s dependability can give you an edge over your competitors.
You can improve your domain authority and increase your website traffic with a comprehensive SEO marketing strategy. Not just that, SEO offers a lot more value for businesses in the long run.
Let’s take a closer look at why an SEO marketing strategy is an excellent long-term solution.
1. Organic Search Is The King
How do people find your website? Chances are, they find you via a search query. According to a study by BrightEdge, 51% of all website traffic comes from organic search. So if you want people to visit your website, you need to focus on crafting a good SEO strategy.
Image via BrightEdge
Not only can the search engines help boost your website traffic, they can also help you increase your revenue. The BrightEdge study found that sites capture over 40% revenue via organic search.
This statistic makes it clear that organic search is a critical component for all businesses. The best way to make sure your business is to leverage organic search is through SEO.
In particular, marketers need to focus on getting ranked on Google. According to Net Market Share, Google accounted for almost 74% of all global traffic in 2018. Increasing your visibility in Google search results can help your brand grow. For this, you need an effective SEO strategy.
2. User Experience Gets Better
An effective SEO marketing strategy focuses on user experience as much as organic rankings.
While optimizing your content is necessary, you can’t stuff keywords into your copy if it ruins the visitor’s experience.
Many marketers complain that it’s tough to deliver on SEO and user experience together. However, if you look at it closely, they are both different sides of the same coin.
Both of these strategies require that you create high-quality content and a website design that is user-friendly. Other overlapping areas include mobile responsiveness, page speed, and website architecture.
The search engines want to deliver a great experience to all of their users. Factors like dwell time, average time on page, and others are used to determine if users are satisfied with a website or not.
For websites with similar content, search engines give preference to the one that delivers a better user experience. It’s a great way to get an edge over your competitors. Overall, providing a good user experience can help you improve conversions and brand perception.
3. It Impacts the Customer Buying Cycle
What’s the ultimate aim of all website owners? To sell their product or service. With the right SEO tactics, you can reach consumers just when they are looking for a solution that your product or service can provide.
Before buying a product or service, many consumers scout the web to find out more about the product/service. An SEO marketing strategy can help you engage consumers from the time they start looking for a product.
An excellent way to get the attention consumers is to write content that revolves around answering their questions. By giving them exactly what they need, you are more likely to push them to the next step in the buying cycle.
4. It Allows Specific Targeting
One of the first things all businesses are advised to do is to form a customer persona. Based on that, you can develop your content and promote it. You should take factors like age, location, and other demographics into account.
With local SEO, for example, businesses can optimize their posts for people in a specific location. This SEO marketing strategy aims to focus on particular areas, towns, states, cities, or countries. With local SEO, it’s easier for businesses to promote their products or services to a local audience.
To improve your business’ visibility in local search result, you can use your Google My Business listing. Provide your location, contact number, and business address. These details can optimize your Google My Business listing for “near me” queries or voice search queries.
Having a Google My Business page also allows users to submit reviews or write about their experience with your product or service. Not only does this help build brand awareness but also helps you gain more credibility. Local SEO is a powerful marketing strategy that can help you reach your target audience.
5. It Tells You If You’re on The Right Track
Even if you’re following all of the rules, you may realize you’re not achieving the desired results with SEO. A good SEO marketing strategy leaves needs frequent tweaks, depending on what works.
For this, you need to keep an eye on your website’s performance. A regular SEO audit can help you figure out where your website’s priorities should be. Conducting regular off-page and on-page audits is a must if you want to stay at the top of the SERPs.
These audits are the differentiating factor between those looking for short-term results and those who are in it for the long haul.
So what’s included in an SEO audit? First of all, you need to remove duplicate content from your website. And if you spot any backlinks that don’t look legitimate, remove them.
Also, check your webpages to see if you have optimized them for the keywords that you want to target. You should also check details like your meta titles and descriptions.
All of these steps can help you figure out if you are on the right path. By monitoring what is working for you and what isn’t, you can adapt your strategy to any changes in the search engine algorithms.
6. You Can Get Insights Into Your Competitors’ Strategies
Using the right SEO tools, you can see what’s working in favor of your competitors. You can use tools like KWFinder and SEMrush to find the keywords that your competitors are ranking for. You can also see their backlinks.
Image via SEMrush
This research can give you insights into your competitors’ SEO marketing strategies. Based on those insights, you can figure out if you need to tweak your strategy. Using SEO tools is a great way to stay competitive in the dynamic world of SEO.
A well-planned SEO marketing strategy can take your business to new heights. However, you shouldn’t expect to find success with it overnight. SEO is a long process that requires a constant investment of time and effort. In the long run, it can help you improve visibility, user experience, and revenue.