Over 320 million people use Twitter every month. Marketers cannot deny that the platform has immense marketing potential.
Many Twitter users follow and frequently engage with the brands they are interested in. So this is definitely not the time to ignore Twitter.
You need to figure out the best ways to engage with your target audience on Twitter. Be active on the platform, share valuable content, and target niche influencers and prospects.
Thankfully, there are numerous Twitter marketing tools that can help you increase user engagement on this platform.
Which Are the Best Twitter Marketing Tools For Your Business?
Not sure how to get started?
Let’s take a look at 25 of the best Twitter marketing tools that can help you automate and enhance your marketing campaigns on Twitter.
Twesocial is the best Twitter growth service on the market. This tool helps you grow your Twitter account and get more real followers by increasing your exposure to accounts relevant to your business and niche. They pride themselves in only providing real followers. No fake followers & no bots accounts.
After you sign up, the Twesocial account manager will contact you to set up your account and begin your growth campaign.
- Real followers only
- Fully managed service
- Top rated in user reviews
- Hashtag targeting
- Dedicated account managers
- Fast, pain-free setup
- A proven track record for growing accounts
- No fake followers
- Quick response times from customer service
- No free trial available
- Regular – $15/week
- Pro – $25/week
Beginners (It’s a fully managed service)
Pro Tip: The Pro plan provides double the exposure; it’s recommended that you try it out.
Image via Twesocial
Agorapulse is one of the most affordable social media management tools. It can help you engage with your Twitter followers, reach out to new audiences, and build connections.
- Options for queueing and scheduling
- Hashtag analysis
- Saved searches
- Labels with customization
- Actionable insights
- User-friendly and intuitive interface
- Great customer support
- Detailed reports
- The mobile application may lag sometimes
- Medium Plan: $79 per month
- Large Plan: $159 per month
- X-Large Plan: $239 per month
- Enterprise Plan: $399 per month
Pro Tip: For ease of use, get its Chrome extension.
Audiense Connect is a powerful tool that can help you manage your Twitter accounts. You can use this tool to understand the needs of your audience and increase user engagement.
- Audience segmentation
- Direct Messages chatbots
- Advanced listening and monitoring
- Detect potential spammers
- Option for competitor comparison
- Twitter community insights
- Automatic rule building options
- Detailed reports
- Limited features in the low-tier plans
- Free Plan
- Twitter Marketing Plan: $79 per month
- Audience Marketing Plan: $696 per month
Pro Tip: Leverage their Personality Insights feature to create a buyer persona for your products.
Along with optimizing your account to ensure that you only follow the right people, Crowdfire helps you schedule all of your tweets in advance. Using this tool, you can figure out the best times to post.
- Content curation
- Customize your RSS feed
- Competitor analysis
- Post scheduling
- Monitor social media mentions
- Integrations with popular apps
- Rich functionality
- Great customer service
- Limited users per subscription
- Free Plan
- Plus Plan: $7.48 per month
- Premium Plan: $37.48 per month
- VIP Plan: $74.98 per month
Pro Tip: Check the scheduled content for the entire week in the Queue Meter.
This software solution provides you with instant hashtag suggestions for images and text that can help you increase your discoverability. You can also group hashtags to compare them on RiteTag, based on real-time hashtag engagement.
- Hashtag suggestions for text and images
- Group hashtags
- Multiple integrations
- Comes with a suite of complementary tools
- Detailed analysis
- Value for money
- Available as a Firefox extension
- Limited features unless you purchase the whole tool kit
- Get in touch with their sales team for details
- Free trial available
Pro Tip: To boost your Twitter marketing ROI, use this tool along with RiteBoost.
SocialOomph helps you boost your social media productivity. It helps you save time handling your Twitter account. You can easily schedule updates and monitor your social media activity.
You can also save your drafts and reuse them later. This can help you save hours of typing. This tool enables you to track keywords, hashtags, mentions, and retweets.
Buffer is a social media management tool that can help you manage your tweets. You can schedule your tweets and analyze the performance of each tweet.
It also helps you manage multiple Twitter accounts.
Sounds convenient, right?
You can also schedule tweets whenever you have time or you discover share-worthy content. This will help you build your following and influence.
Commun.it helps you manage the Twitter community with ease. You can use this tool to track mentions, build real relationships, and engage with potential customers.
It also helps you share top curate content and tweets in your niche. You can schedule tweets and post each of them at the optimal time to increase engagement.
Also, keep track of your brand awareness, new leads, and real-time engagement, and download progress reports.
dlvr.it is a social media auto-posting and scheduling tool. You can load your content and queue it.
It’s an easy process.
You just need to connect RSS feeds to your social media profiles.
The auto-posting feature of this tool will do the rest.
It automatically shares photos, articles, and videos on Twitter. You can customize your posts with hashtags and attributions.
DoesFollow helps you keep track of who follows whom on Twitter.
All you need to do is enter names and the tool will tell you if they follow each other. It is a great tool for understanding the dynamics of relationships between users.
Followerwonk enables you to dig deeper into Twitter analytics. You can gain insights into your followers – who they are, where they are located, when they tweet, who they follow, and more.
The tool also helps you find and connect with new influencers in your niche. You can also gather info about any profile and compare data.
Image via Followerwonk
Hashtagify is a unique tool that helps you choose the right hashtags to ensure you achieve more. It enables you to boost the success of your marketing campaigns with the best hashtag suggestions.
Choose the hashtags that work best for you, monitor performance, and analyze reach. Get custom suggestions for your next tweets to drive more engagement.
Hootsuite is a complete social media tool that helps you accomplish more with your Twitter marketing initiatives. From finding prospects to handling customer complaints, you can do everything with Hootsuite.
It helps you find, schedule, manage, and report your Twitter marketing strategies. And it helps you find and filter Twitter conversations by keyword, hashtag, and location.
iTrended releases official reports about Twitter trends. It provides zoomable heat maps that show where the trends occurred.
And it can also tell you from where the trends originated and how they progressed on to other locations. You can get access to data of worldwide, country-based, and city-based trends.
Twitter trend data is available for years, back as far as 2009. Trend reports cover up to 2 weeks for a single trend.
With the help of SocialRank, you can easily identify, organize, and manage your audiences on various social media networks including Twitter.
You can easily learn more about your followers and conduct segmentation. This can help you plan and execute customized DM campaigns. You can create lists and send personalized messages to a group of individuals with one click.
Statusbrew is a Twitter management, marketing, and monitoring tool. It can help you schedule content and monitor your audience and brand management.
You can use Statusbrew to improve and optimize your Twitter marketing initiatives. You can search and follow the most relevant people.
Plus, you can manage your Twitter profile more efficiently with features that allow you to follow, unfollow, whitelist, and more.
Tagboard is a platform that enables you to aggregate data from social networking sites like Twitter and Facebook with the help of hashtags.
It aggregates content, embeds, reposts, and redisplays on a tagboard. Keyword filters help you sift through aggregated posts. And you can filter or promote content as per the requirement.
You can customize the tagboard and adjust screen size, resolution, and more.
trends24 helps you keep track of the topics that trend on Twitter throughout the day.
It can be pretty useful for marketing your brand on Twitter. You can explore trending hashtags and videos on Twitter. The timeline view gives you an idea about the trending topic history every hour in the last 24 hours.
This tool provides you with real-time data on topics trending on Twitter. It maps the trending hashtags and topics. You can see the topics trending globally, nationally, and in your city on the map.
It is a mashup of Google Maps and Twitter. You can find out what Twitter users in different cities are talking about. If you click on any of the trends shown on the map, you will get information on the volume of tweets for that word.
Tweepi helps you get more followers on Twitter. You can use this tool to grow your follower base with the power of artificial intelligence.
You can use Tweepi to engage users, get more Twitter followers, and increase the visibility of your brand. Tweepi’s AI-driven Twitter recommendations help you identify users who are relevant to your topic of interest. You can also monitor the platform to find the best tweets to engage with.
You can use TweetChat to follow Twitter chats. It is very easy to use. All you need to do is to enter a hashtag relevant to your nice or topic of interest. It will lead you to conversations related to the hashtag.
You will need to authorize the app by logging in using Twitter and you are good to go.
You can participate in the conversation through TweetChat. You don’t need to switch to Twitter to see and participate in live chats.
Image via TweetChat
TweetDeck is one of the most powerful tools that can help you tweet like a professional. It allows you to manage multiple Twitter accounts in one place.
For businesses who are looking for real-time tracking, organizing, and engagement, this tool is perfect. You can use this tool to reach your audience, build Twitter lists, schedule tweets, and monitor conversations.
Image via TweetDeck
Tweroid is a very useful tool for marketers on Twitter. It helps you optimize your tweets for better reach.
Tweroid analyzes both your tweets and your followers’ tweets. It provides you with insights to help you identify the best times to tweet when the majority of your followers tend to be online.
Twibble is a powerful social media automation tool for Twitter and Facebook. It helps you auto tweet content from real-time RSS feeds according to your Twitter schedule.
With its scheduling feature, you can control the frequency of tweets. Twibble can easily embed photos and videos in your tweets and it can also retweet from your favorite Twitter accounts automatically.
That’s not all. It also helps you with audience targeting. You can use the auto-mention feature to include the top influencers of any hashtag. Also, you can monitor your performance and optimize your tweets for better visibility and engagement.
ManageFlitter can help you efficiently manage multiple Twitter accounts. This tool tells you how to work faster and smarter with Twitter, schedule your tweets, and track performance.
You can discover people who are relevant to your niche and follow them. Filter results by keywords, number of followers, account age, location, and more.
ManageFlitter also enables you to discover accounts who don’t follow you back or who are inactive. You can unfollow them.
Also, learn about the best time to tweet on your account to ensure that your followers see each of your tweets and engage with them.
Bonus Tool: Bluenod
Bluenod helps you visualize Twitter communities. This tool makes it easier to find influencers and connect with them to share your best content. You can target specific niche-based Twitter communities for your content marketing and ad campaigns.
Wait, there’s more.
Bluenod also allows you to easily build and manage your Twitter lists. You can use it to monitor keywords and track campaigns.
Image via Bluenod
Q1. Which is the best Twitter marketing tool?
A. The best Twitter marketing tool will depend largely on your requirements and budget. Here are some of the most popular ones that you can check out:
- Audiense Connect
- RiteTag… and others!
Q2. How do I promote my brand on Twitter?
A. To promote your brand on Twitter, you can leverage hashtags, Twitter ads, partner with influencers, and create a Tweet chat.
Want more tips? Here is a comprehensive guide on Twitter marketing with a list of the best resources to get started with.
Q3. What are free Twitter marketing tools for social media managers?
A. From the above list, Twitter marketing tools like Audiense Connect, Crowdfire, and RiteTag offer free trials for a limited period. You can use them to get a better understanding of how their platform works before your upgrade to a paid plan.
Q4. Is Twitter a worthy platform to market your products?
A. Yes, Twitter can be a great platform to get more leads and market your products. Here are some statistics that highlight why Twitter is a worthy marketing platform:
- Twitter users spend 26% more time watching ads than on any other leading social media platforms.
- 53% of Twitter users are likely to be the first to buy new products.
Q5. How can you use Twitter as a marketing tool?
A. Twitter is a great platform to reach out to your target audience, engage with them, and tell them about your products and services. Here are some tips you can use to market your business on Twitter:
- Branding: Add your company logo to your Twitter profile and include a suitable bio that highlights your company’s value or mission. Additionally, add links to your social media profiles and website.
- Community Building: Follow related businesses, industry experts, and influencers that you would like to build a relationship with. Engage with them by retweeting and commenting on their posts.
- Hashtag Marketing: Use hashtags that are relevant to your content topics, industry, or trending topics to boost your posts’ discoverability.
- Engagement: Optimize the posting times of your tweets to get the most engagement. Also, schedule your posts to maintain consistency.
- Paid Advertising: You can also leverage Twitter ads to boost the reach of your posts and generate more leads.
Q6. Why should I use Twitter for my business?
A. Here are a few reasons why it’s a good idea to use Twitter for your business:
- You can boost your brand visibility.
- You can increase your reach.
- You can generate more leads.
- You can engage your audience.
- You can provide instant customer service.
- You can boost your sales.
Q7. What are the disadvantages of using Twitter as a marketing tool?
A. Twitter can be a chaotic, noisy place. It’s also full of brands from all verticals. If you are just starting out, it can take some time to build a loyal follower base.
Also, to get noticed in the sea of tweets out there in the Twitterverse, you will need to come up with creative, engaging ideas. Growing a strong presence on Twitter can take a lot of time and patience.
Q8. How do you market on Twitter for free?
A. The best way to market your business or products on Twitter is to use the right hashtags. They can help you reach out to your target audience or others who may be interested in your content.
Additionally, you can also host a giveaway or contest to get more leads and engagement. It is also a good idea to comment on posts by popular influencers or industry experts to get more visibility.
Q9. Which are the best Twitter automation tools for Twitter marketing?
A. The best Twitter automation tools for Twitter marketing include Twibble, AgoraPulse, SocialOomph, Crowdfire, and others given in the above list.
Ready to Dominate Twitter?
Digital marketers use different kinds of Twitter marketing tools to get the most out of Twitter.
Tools help you engage with your followers in a better way. They help you understand your followers. You can segment your audience to optimize your Twitter campaigns for better results.
Has any other tool helped you enhance your Twitter marketing campaigns? Please mention it in the comments below. I would love to include it in the list.