Videos are an effective way to improve viewer engagement on a website or social media post. They are also driving sales in a big way. In 2018, 76% of consumers (mostly millennials) decided to buy a product or service after viewing a video and 21% of consumers found video content more memorable than other content types.
But social media audiences are becoming more sophisticated by the day. Basic videos aren’t enough to get their attention. You need slick, professional looking videos to impress them.
Best Video Editing Software You Should Check Out
For that you don’t need a visual studio or a bona fide editor to refine your visual content. There are many simple-to-use and affordable online video editing software solutions that you can use to make your videos more compelling.
This week, we take a look at the top 17 video editing software solutions for beginners in 2020.
Adobe has always been a front-runner in video editing, but its new Creative Cloud capabilities make cross-device content sharing very easy.
With this video editing software solution, you get access to 20+ creative apps such as Photoshop and Acrobat from a single subscription. Adobe’s Premier Rush is great for desktop video editing and Adobe’s Rush for editing on the go.
Creative Cloud lets you store, share, and organize video content with remote users. You can import video clips from any source in any format. Presets let you optimize edited videos for YouTube, HD, and Mobile, and share them with a few clicks. Its 360VR and 4k support makes it a one-stop destination for editors.
Intuitive cropping tools let you trim and rearrange video segments and add dazzling transition effects. Automatically sync your edits across devices and publish at multiple sites at once.
Image via Adobe
Adobe’s Creative Cloud All Apps pack is priced at $52.99 per month.
If you want to edit YouTube videos, this video editing software solution should be your top pick. Filmora comes replete with motions, graphics, effects, and an audio repository. You can choose between Filmora9, FilmoraPro, and Filmora Scrn for generic videos, professional videos, and screen recordings, respectively.
Filmora9 lets you capture clips, layer 100+ media clips, and then add 300+ overlays and titles from its archives. You can also sync high-quality audio clips with an existing video. For beginners, Wondershare has a 24/7 support centre, Video Editing Academy, and editors community.
Image via Wondershare Filmora
Lifetime subscription for Filmora9, FilmorePro, and Filmora Scrn is priced at $59.99, $149.99, and $29.99, respectively.
WeVideo stands out among competitors for its unmatched stock repository of 1 million pictures, video clips, and music tracks. All assets are licensed for commercial use and are included free of cost in their subscription.
The best part is that WeVideo is integrated with the Cloud, so you get unlimited storage online for your media without installing any additional apps. Its green screen feature polishes a video’s look and feel, so that even a home video looks like a big-budget blockbuster.
This video editing software solution can be bought at a discounted price of $3.44 and $20.69 per month for individuals and businesses, respectively. For K-12 schools and districts with 30 seats, the discounted price of license is $9.96 pers seat. Educators can also opt for a free WeVideo trial by signing up with a valid email ID.
Image via WeVideo
As the name implies, Freemake is a free-to-use video editing software with no hidden costs and no expiry date. You get all the core functionalities of Freemake if you download its tools from the official site. Simply download its free video or audio converter and downloader, and start creating videos like a pro.
Freemake’s video converter can convert and edit 500+ video file formats and extract audio from existing videos. It lets you embed edited videos into slideshows and websites. It captures video and audio clips (even movies with subtitles) and modifies them to be compatible with mobile gadgets.
It even comes with a free music box and movie maker. This video editing software has Pro packs with additional features that come at a nominal cost.
Image via Freemake
Techsmith’s Camtasia is a powerful video editor that lets you capture and edit screen recordings from sites, video calls, presentations, and software.
Camtasia is best suited for making explainer and training videos. It can convert a PowerPoint presentation into a video by capturing the slides on the screen. You can even import presentations to Camtasia from a remote source.
Its standout features are drag-and-drop and interactivities. Simply lift and place pre-set text, annotations, call-outs, and graphics onto a video. You can add quizzes and interactive exercises within the video to engage viewers.
For individual users, Camtasia has a one-time fee of $249. You can get a maintenance pack at an additional cost of $49.75. A 30-day money back guarantee is given with all subscriptions.
Image via TechSmith
6. NCH Software
NCH Software’s VideoPad is a full-featured video editor with the fastest stream processor in the market. Apart from the basic features, VideoPad lets you burn edited videos on DVD and Blu-ray. It has superb audio editing tools that mix and transition music tracks in videos.
VideoPad’s camera stabilization feature smoothens shaky captures from video or web cam. It lets you apply overlays, annotations, transitions, effects, and graphics to imported videos. Then you can export videos to YouTube, portable devices, or disks in compatible formats. Videopad has advanced editing features such as looped GIFs, custom movie tracks, and stereoscopic 2D to 3D conversion.
VideoPad Video Editor’s Home Edition is currently available for $39.95 and Master Edition for $69.95. They offer seasonal discounts and bundled packs too.
Image via NCH Software
Magix Movie Edit Pro is great video editing software for beginners and advanced users. Their regular and Plus versions have 900 and 1,500 effects and templates, respectively. All of Magix’s video editors have multicam editing capability and interactive workflows.
Its brand new INFUSION engine edits high-resolution videos 8.6 times faster than other software. Its cutting tools come with real-time preview and flexible timeline features that let users make instant updates to their videos.
Other features include integrated video stabilization to optimize distorted clippings, close gap functionality that spots and plugs gaps in videos, and modern intro and outro animations.
The starting price of Movie Edit Pro is $69.99.
Image via Magix
The Movavi video editor is best known for its super-simple interface and numerous animation options. With Movavi, you can convert a wedding video to retro, add stickers to birthday videos, pan and zoom special moments in your video, use picture-in-picture to capture different frames, and much more.
The Movavi Movie Editor 2020 uplifts your video stories with its awesome stylization and transition effects. Its Video Editor Plus has Chroma Key and keyframe animation tools for expert-level editing. Dynamic titles and transitions give an extra edge to your videos.
A lifetime subscription of Video Editor 2020 and Video Editor Plus are priced at $39.95 and $59.95 respectively.
Image via Movavi
FXhome’s HitFilm Express is a top professional-grade video editing software solution for Windows and Mac that is free. It’s 2D and 3D compositing and 400 plus transition features give stiff competition to paid online tools.
HitFilm lets you personalize your workflow, switch effortlessly between tabs, and lock editing layers. Mask editing is another standout feature. You can determine which edit layers are visible and queue export of different media layers at different times.
This allows for quick and precise edits. Composite shot editing becomes easy with HitFilm’s control panel graph and timeline graph. It can convert a static 2D image to a dynamic 3D scene with minute detailing.
Image via FXhome
Avid’s Media Composer is acclaimed for editing Oscar and Emmy-award winning movies, TV shows, and videos. It works well for media formats ranging from HD,16K, and HDR, to stereoscopic 3D and IMAX.
This software is loaded with cutting-edge tools for titling and audio effects. Avid’s Symphony option achieves precise color accuracy and grading. Its cloud-integration tool, Nexus, hosts your videos on the Cloud preventing data loss and tampering.
Its Media Central tool facilitates multi-user collaboration in media projects. This video editing software solution lets you connect and collaborate with video creators and editors worldwide. Work with Avid’s patented multi camera editing tools to simplify editing of multi camera captures.
Avid’s one-year subscription is priced at $23.99 if paid monthly, and $239 if paid upfront.
Image via Avid
Lightworks v14.5 is an Academy award-winning video editing software with many blockbusters under its belt. It’s compatible with Windows, Mac, and Linux platforms and comes with a huge library of royalty-free media.
This video editing software offers unrivalled support to codes ranging from .R3D to .TOD. Its new 14.5 version lets you import videos natively from all mobile devices and multi-frame cameras. Its loaded with 500+ editing features and professional I/O support for all operating systems.
There’s no need to transcribe video files shot with dated software before importing into Lightworks. In-built transcoders do this automatically so that you can start trimming, chopping, and layering clips instantly.
Lightwork Pro’s monthly subscription can be bought for $24.99.
Image via Lightworks
VSDC is at the forefront for video editing and creation domain. It offers support to all popular codecs, audio formats, and image types. It’s a non-linear editor with DVD authoring capabilities. Its conversion tools work in the background to make your edited product compatible with target devices.
This video editing software solution’s color correction and video filter features are remarkable. It also lets you tailor custom effects by combining the presets in its repository. It has a robust volume normalizer, sound equalizer, and echo and reverberation corrector.
Sub-pixel resolution enhances picture quality and masking tool helps blur or highlight screen elements. You can mimic TV studio effect in your video by picking background and color schemes using its color chroma key.
Get in touch with VSDC sales team for pricing details.
Image via VSDC
OpenShot is an open-source video editor. It offers support for Mac, Linux, and Windows. You can even redistribute it under the GNU General Public License terms.
For free video editing software, OpenShot is surprisingly power-packed. Its effects engine lets you layer watermarks, titles, animations in your videos. Fade background sound in videos and add dynamic titles to create precise, breath-taking videos.
Use its 3D animations and color controls to add drama to your video stories. Control speed and direction of playback and reverse colors in any clip. OpenShot’s easy interface lets you drag and drop images from your local system.
VideoStudio Pro 2019 is a professional video editing software program. It offers a wide range of transition templates as well as custom transitions.
It lets you enhance your images with its powerful color correction feature. Using this feature, you can adjust your hues, highlights, saturation, and white balance to make your images stand out.
A newly-added feature in this software program is Morph Transition. With it, you can also merge different scenes or add seamless transitions between them.
This software solution has multi-camera support to capture videos from all angles. You can easily combine, edit, and sync footage that is taken from different angles.
The original price of this software program is $79.99, but the brand offers seasonal discounts and offers.
Image Via VideoStudio Pro
Kdenlive is a free video editor mainly for GNU/Linux, but also works with MacOS. Its Windows version is developed and ready to port. Most of video processing in Kdenlive is done through other open-source plugins such as movit and sox.
This video editing software allows you to edit multi-track audio and videos from any device and platform. It automatically transcodes imported tracks to desired format, and then, re-codes editing videos back to original or new forms.
It lets you build custom interface and configure keyboard shortcuts based on your workflow. Its 2D titler creates evenly-distributed titles. Choose from among a wide range of colors, shadows, and gradients to add drama to your storytelling. You can leverage its histogram and audiometer to edit your media more precisely.
Image via Kdenlive
Clipchamp is free online video editing software that edits videos in-browser using a unique compression approach. You don’t need to download heavy media files to your system or upload them back. Clipchamp supports standard file formats and platforms.
Clipchamp’s rich media templates and professional-grade features give it a competitive edge over paid software. You can cut, trim, rotate, splice, flip, mirror, or recolor your video clips. It lets you add animated watermarks, logos, titles, and text to your video.
It lets you adjust transparency of overlays and select multiple screen transitions and filters. Get pro-level videos by color and audio balancing your videos.
Image via Clipchamp
The Magisto smart video editor leverages the power of Artificial Intelligence to help you create dynamic social videos. Its business video editing tools have domain-specific features for Real estate, Fitness, Photography, and YouTube.
Magisto’s online editor is smart. It analyzes your uploaded video to select its best moments. Then, it splices the selected moments and fuses them with the right music, transitions, and effects. Within minutes, you have a professional-grade video that mesmerizes and engages audiences.
Its Premium and Professional plans are available at $4.99 and $9.99 per month paid annually, respectively.
Image via Magisto
Editing your videos effectively can have a major impact on your videos’ appeal. This list will help simplify your search for the perfect video editor software solution. Just identify the features you want in your tool, find the best-matched tool from the list, and start cutting and editing videos like a pro.
Which one from this list of top video editing software solutions is your favorite? Do you know of any other tools you think we should add to this list? Please share your thoughts in the comments section below.