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Employee advocacy is a critical aspect that is often ignored by many brands. It can help you grow your brand value and reach. It also helps employees push their professional growth as well. In fact, according to a survey, about 87.2% of respondents said that it contributes to growing their professional network. In addition, 76% of them feel that it helps them keep up with industry trends.
To leverage employee advocacy to its fullest, you can use one of the best employee advocacy platforms. These platforms can help you implement employee advocacy programs with ease.
Wondering what these tools are and which one will be the best for your business?
Here are some of the best employee advocacy platforms you can use.
Which are the Best Employee Advocacy Tools?
Increase and track your employee advocacy using these employee advocacy platforms.
Employee Advocacy Tool #1: LinkedIn Elevate
LinkedIn Elevate is one of the finest employee advocacy platforms that can help you leverage LinkedIn.
Want to know what makes it one of the best?
Read about its features, mentioned below, to find out:
You can curate the finest content on the platform and suggest it to your employees using this platform. It also shows you analytics, such as the most engaged employees and has features that help you give updates and reminders to them.
It’s a great employee advocacy software service for all those whose advocates are active on LinkedIn as the platform only lets you grow your reach on it. As the tool comes from LinkedIn, you also get direct access to trending content, which can make it a very useful source for curating content.
If your company uses LinkedIn for recruitment, this platform can be extremely helpful for you. This is because it can position your brand as an authority figure in your industry on LinkedIn.
Image via LinkedIn Elevate
Employee Advocacy Tool #2: Sprout Social
Sprout Social allows you to amplify your reach on social media through employee advocacy.
Bambu, its platform, enables you to curate some of the finest content on social networks and is thus one of the best employee advocacy programs. It also offers premium features like virtual event marketing and tradeshow event marketing.
However, it’s not possible to directly integrate this employee advocacy software solution with Sprout Social. You can, however, connect it using Zapier. Additionally, it offers a social selling solution that can help you measure B2C metrics like impressions, shares, and clicks.
Image via Sprout Social
Employee Advocacy Tool #3: Dynamic Signal
Using Dynamic Signal, you can drive the growth of your brand by leveraging the influence of your employees. You can empower your employees by sharing high-quality company-approved content with them.
What makes it one of the best employee advocacy software solutions is the fact that it allows you to track, analyze, and optimize employee advocacy too.
Want to know the best part?
It offers integrations with some of the biggest tools, such as Slack, Facebook Messenger, and Oracle.
Additionally, you can not only track social engagement data but also data from internal channels to understand your overall content engagement. This makes it the perfect platform for all those looking to improve internal communications and drive employee advocacy too.
Image via Dynamic Signal
Employee Advocacy Tool #4: Oktopost
Oktopost enables you to streamline all of your social media and advocacy activities through its platform. This includes operations like pulling content from social media, sharing it with your employees, and then tracking business metrics.
The depth of the data that you get to analyze makes it one of the best employee advocacy programs for your brand.
It works well for B2B companies that are looking to generate business results and not just build brand awareness.
In addition, it allows integrations with some of the most major marketing automation platforms such as HubSpot, Eloqua, and Marketo. This employee advocacy software service also offers integration with Salesforce, which helps you drive social selling without leaving the platform.
Image via Oktopost
Employee Advocacy Tool #5: EveryoneSocial
EveryoneSocial is trusted by large and enterprise organizations for employee advocacy, social selling, employer branding, and internal communications.
Your employees can not only share content on social media, but they also boost engagement by liking or tagging other colleagues. This is to ensure that everyone sees important information.
EveryoneSocial is one of the first employee advocacy platforms to have a native built-in application for Salesforce. Some additional features include a Chrome extension for easy content suggestions, push notifications, and in-depth reporting.
It enables your employees to create their own personal streams of content too, and the tool boasts numerous integrations with major platforms.
Image via EveryoneSocial
Employee Advocacy Tool #6: DrumUp
Using DrumUp, you can turn your employees into your brand’s social ambassadors. It provides an easy method of broadcasting content to your employees. The reason why it’s one of the best employee advocacy programs is that you can schedule posts with one click from its dashboard.
Image via DrumUp
Employee Advocacy Tool #7: Smarp
Smarp has an internal content hub through which employees can discover the latest content and share it. You can easily populate this newsfeed with the latest company news and updates.
It’s one of the best employee advocacy platforms because it also allows you to track employee engagement metrics. You can also see the earned media score through this platform.
What’s more, you ask?
In addition to the relevant metrics, it also helps you measure vanity metrics such as shares, likes, and followers. The platform also features a content hub that consists of an internal resources database.
Image via Smarp
Employee Advocacy Tool #8: LumApps
LumApps shows the way ahead with its stellar employee advocacy platform. You can maximize your social reach and build your brand image by empowering your employees to share your content. The ease with which you can share content with your employees makes this one of the best employee advocacy programs out there.
It also simplifies the entire process of sharing the posts for your employees by giving them a single platform to manage both social media and internal communication.
Image via LumApps
Employee Advocacy Tool #9: Sociabble
Sociabble is on of the best employee advocacy programs not only for promoting employee advocacy but also for managing influencer marketing, internal communications, and more.
You can create personalized push notifications and share them with your employees. It’s possible for your employees to develop their own content as well and share it in their groups. It also allows you to gather content from social media, RSS feeds, and URLs.
Image via Sociabble
Employee Advocacy Tool #10: Connecteam
Connecteam is a great employee communication and engagement tool that serves as an employee advocacy platform too.
It’s possible to chat and communicate within your groups through this employee advocacy software service, and you can also have a contact directory on it. Through your communications, you can drive employee advocacy programs and motivate your employees to share your brand updates on social media.
Image via Connecteam
Employee Advocacy Tool #11: SocioSquares
SocioSquares has an employee advocacy platform, SocioAdvocacy, that helps you leverage the influence of your employees.
It’s possible to share content on multiple platforms through a single click using this employee advocacy software solution. You can also get real-time reports of your progress through the platform, and it’s got cross-platform accessibility too.
Image via SocioSquares
Employee Advocacy Tool #12: DSMN8
DSMN8 provides you with an all-in-one employee influencer platform that can help you increase your reach and engagement.
Want to know what makes it so good?
It’s one of the best employee advocacy platforms because it also helps you empower your employees to develop their networks to increase your brand visibility. You can create brand advocates from your staff and showcase your company culture, products, and services to others on social media through them.
Image via DSMN8
Employee Advocacy Tool #13: Hootsuite Amplify
Hootsuite Amplify is a great add-on to Hootsuite’s already stellar social media management solutions. It allows you to send out email notifications about your latest content and updates to your employees.
It’s also possible to share pre-approved content with your employees and enables them to post it through their mobile app. It’s one of the best employee advocacy software services for those brands that are already using Hootsuite.
Image via Hootsuite Amplify
Employee Advocacy Tool #14: Influitive
Influitive is an interactive employee advocacy program. You can seamlessly share some of your most up-to-date content with your employees and motivate them to share it with their circles on social media.
You can also nurture your relationships with them and capture the feedback in real-time to push your engagement and reach even further.
Image via Influitive
Employee Advocacy Tool #15: PostBeyond
PostBeyond helps you take your marketing to the next level with employee engagement. It makes the entire process of sharing approved content with your employees simple and short.
In addition, you get access to detailed analytics and insights that can help you understand the impact of employee advocacy programs on your brand visibility.
This employee advocacy platform also brings all of your content under one roof to ensure that your employees can share it easily.
Image via PostBeyond
Ready to Start Your Employee Advocacy Program?
Employee advocates can help you take your brand to the next level by influencing their close circles.
They can boost your engagement rates and reach by sharing your latest content and company news on social media. However, you must ensure that they notice and have easy access to that content.
For that, you should consider using employee advocacy programs that can help you share your updates with them. In addition, these platforms can also make it simpler for your employees to share these posts on social media.
Are there other prominent employee advocacy software services that you know of? Let me know in the comments.