31 of the Best Email Marketing Tools to Optimize Your Email Campaigns (Updated October 2019)

Last Updated On: October 11th, 2019

Email marketing tools are very useful and cost-effective to market your products and services. They are especially great marketing tools for small businesses which don’t have technical know-how.

There were more than 3.7 billion global email users in 2017 and this number is expected to further grow to 4.3 billion users by 2022.

That is too big an opportunity to miss, for any marketer. And don’t forget, for every dollar invested in email marketing, marketers can get a return of over $38. That’s an ROI of 3800%.

However, to run effective email campaigns you need email marketing tools that can help. This week, we bring you 31 of the best email marketing software services, to run successful email campaigns.

The Best Email Marketing Tools For Your Business

Pinpointe’s ‘Email Marketing for Teams’ is the best solution for companies who have multiple people collaborating to design and deliver their email campaigns. Enterprises and marketing agencies can define specific user roles like campaign creation, database management and reporting, for each team member. Agencies can set up as many as 500 separate team accounts for each customer and define or restrict what each team member can have access to.

Pinpointe provides one of the best drag and drop editors we’ve seen. With hundreds of templates and pre-made blocks, companies can create beautiful looking, mobile friendly emails very quickly and without having to know html.

The smart-segments feature allows you to target your emails to relevant prospects with precision. Overall, this is the go-to tool if you want to do email marketing at scale.

Starting Price: $49 per month.

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ReachMail is a feature-packed platform that helps organizations of all kinds connect with their audiences through email. It enables you to create professional, dynamic emails that look good on all devices. You can easily import lists, test your email design before you send, and leverage unlimited file storage.

This platform also helps you boost your reach and exposure through customized landing pages, sign-up forms, welcome messages, social media posting, and drip campaigns. This will help you grow an engaged subscriber base.

ReachMail’s key strength is working with senders to optimize delivery performance and working with customers to address their specific email marketing issues. Their customer service team is dedicated to getting their customers’ messages delivered.

You get powerful in-depth campaign reports on who engaged with your message, opens and clicks. Keep a close eye on everyone who unsubscribes, reports a message as spam, or bounces. Gain more insights about how users engaged with your email using ReachMail’s engagement scanner and heat map features. Track all these elaborate metrics and more to give you the deliverability advantage to go right into the inbox every time.

Starting Price: $10 per month ($9 credit for the first month). For free version signup here.

Email Marketing Tool #3: SendinBlue

SendinBlue is a great tool that can help you run effective email marketing campaigns in an automated, seamless manner.

It allows you to create professional-quality newsletters using their drag-and-drop feature and just a few clicks. Even professionals who don’t have any knowledge of coding can easily use their platform to create attractive newsletters.

What’s more? You can collect and save the email addresses of your contacts on this platform. And you can even segment your subscriber base to send them customized emails. You can use it to send your emails at the best times and get campaign performance reports.

Features

SendinBlue offers a CRM where you can store the details of your subscribers. This email marketing service also lets you send bulk emails to your customers based on their transactions. It’s also possible to A/B test the elements of your email using this email marketing software service to ensure that your email gets the best response possible.

Pricing

Starting price: Free

You can send up to 300 emails per day to an unlimited number of contacts with the free plan. This makes it one of the best email services for small businesses. On the other hand, paid plans come with unlimited automation, landing pages, and other advanced features start at 66 USD per month.

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Email Marketing Tool #4: Hunter

Hunter is an email marketing service that helps you send bulk emails to the right people by helping you find their IDs. It finds the email IDs you need within seconds.

The domain search feature can help you find the email IDs of all of the people working for a specific organization. You can efficiently index the email addresses. Their email verifier helps you check the deliverability of email addresses.

Features

Hunter is the best email marketing service for those who find it difficult to fetch email addresses.

You can easily find email IDs related to different websites by entering the website name in its search box. This is a common challenge faced by many businesses and that’s why it’s one of the best marketing tools for small businesses too.

Pricing 

You can use this email marketing software service for free for up to 100 searches per month. If you wish to go for the premium plan, this service costs $34 per month.

Email Marketing Tool #5: Cakemail

Cakemail is an email marketing platform that’s best-suited for small businesses. You can customize the theme, fonts, and colors with just a few clicks.

It provides ready-to-use email templates and has a big library of content blocks to help you with creating your emails. You can easily maintain contact lists, segregate contacts and create groups, and schedule your emails with ease.

Features

Cakemail is one of the finest email marketing platforms for small businesses because it provides a hassle-free email designing experience.

All you need to do is choose the font and colors, they do the rest for you. It’s also possible to organize your contacts with ease on this email marketing platform and you can send bulk emails to them too.

Pricing

Starting price: $8 per month

What makes it one of the best email marketing tools for small businesses is that it offers a free trial. No credit card is required as well.

Email Marketing Tool #6: Campaign Monitor

Campaign Monitor is a powerful email marketing tool for email automation. Their easy to use drag-and-drop email builder and professionally designed templates help you execute email campaigns with ease.

You can schedule your emails and keep your customers engaged. Personalize and segment to send super-relevant emails. You can also use behavioral data to build relationships. And you’ll have a full analytics suite to track your email campaign’s performance.

Features

You can easily set up personalized customer journeys using their visual journey designer. This way, you can create more timely emails and drive revenue automatically.

This email marketing software also offers segmentation features to help you create highly-targeted segments to increase email relevancy.

Pricing

It’s one of the best email marketing services for small businesses as the plans start at only $9 per month.

You can also opt for a free trial of this email marketing software.

Email Marketing Tool #7: Clearbit Connect

This is a useful email marketing platform used for finding email ids. Clearbit Connect helps you connect with anyone with an email ID within a few seconds.

If you have been searching for contacts in a company, this tool will provide it to you. You can find people by name, job title, or role. It can provide you with other relevant details of the contact person too.

Features

You can install Clearbit Connect in your Gmail or Outlook to make things simpler for you. Finding emails can be difficult and that is why this is the best email marketing service for those who wish to find them.

You can also get accurate information about your contacts, such as location, titles, and personal details.

Pricing

Clearbit Connect is one of the best marketing tools for small businesses as its absolutely free to use.

Email Marketing Tool #8: Constant Contact

Constant Contact is an easy-to-use email marketing platform that helps you send bulk emails.

This tool allows you to import customer data from email clients and spreadsheets. You can personalize email sign-up forms and embed them on web pages and Facebook. It has real-time reporting features that help you track clicks, email opens, social shares, and more.

Features

You can automate your workflows using this email marketing platform and send out automatic welcome emails.

In addition, this email marketing software service has a subject line testing feature that can help you optimize your subject lines to increase email open rate.

The deliverability is extremely high as well. You can also segment your contacts based on their clicks to send out more relevant emails.

Pricing

Constant Contact is one of the best email marketing services for small businesses with plans starting as low as $5 per month. You could also send bulk emails using this email marketing platform with their 30-day free trial.

Email Marketing Tool #9: ConvertKit

ConvertKit is a powerful email marketing platform that has email automation capabilities. It is best suited for online businesses.

This email marketing tool can help you use your email list to grow your business. Bloggers can use easy-to-embed, customizable opt-in forms for readers. Its easy-to-use dashboard helps you manage your subscribers and send bulk emails. You can also send time-sensitive broadcasts. It enables easy integrations.

Features

With ConvertKit, you can easily customize and embed forms on your website to get subscribers. It’s also possible to segment the audience through tags based on interests, activities, etc. in this email marketing platform. And you can set up automated emails on this email marketing platform to increase your conversions.

Pricing

The pricing of this email marketing software service starts at $29 per month. You can also opt for its free trial and use all its tools for 14 days.

Email Marketing Tool #10: EmailOctopus

EmailOctopus is an email marketing platform that helps you manage your email marketing campaigns with the help of Amazon SES. You can send email newsletters and drip emails. It helps you create and customize HTML email templates.

You can also use pre-designed templates, analyze and optimize campaigns, and automate them. Store the details of your contacts and send bulk emails with no effort, within an automated workflow.

Features

It’s possible to create simple and sleek designs using the drag-and-drop editor of this email marketing software service. You can seamlessly automate your campaigns on this email marketing platform to send bulk emails and drive conversions with ease.

It’s also possible to track your analytics on the dashboard and understand your performance.

Pricing

The basic plan is available for free and that makes it one of the best email marketing services for small businesses.

On the other hand, the premium plans for this email marketing software service start at $19 per month. You can also opt for a free trial of the premium plans for 14 days.

Email Marketing Tool #11: FeedBlitz

FeedBlitz is an all-in-one email marketing service that helps you manage email marketing, RSS feeds and social media. It helps you convert your feed and blog updates into newsletters which are then delivered to your subscribers via emails.

You can segregate and manage multiple mailing lists, filter by content preferences, schedule and send bulk emails. It also enables social media sharing.

Features

This is the best email marketing service out there for those who wish to get complete customization of their emails.

It’s also got no cap on delivered messages so you can easily send bulk emails and get high deliverability too. You also get access to email subscription SmartForms, API and integrations to connect the most popular apps as well.

Pricing

This email marketing platform offers the best services for small businesses with prices starting at only $7 per month. You can also opt for its month-long free trial to understand its features.

Email Marketing Tool #12: GetResponse

GetResponse is primarily an email marketing software solution. It imports, hosts, and captures data of mailing lists. It helps you create newsletters that can be sent to the subscribers on your mailing lists.

You can schedule and send bulk emails with the help of autoresponders. It provides you detailed analytics and other stats like click-through, open rates, and other metrics for your email marketing campaigns.

Features

Marketers can rely on GetResponse for their email marketing campaigns due to its plethora of email marketing services for small businesses.

This email marketing software allows you to automate your workflows to ensure maximum impact on sending your emails. It’s also the best email marketing service for those who want to create landing pages as well.

You can also develop your drip campaign based on their ready-made funnels.

Pricing

It’s one of the best marketing services for small businesses with prices starting at $15 per month. You could also send bulk emails to your customers during its one-month free trial.

Email Marketing Tool #13: Infusionsoft

Infusionsoft automates the different sales and marketing processes including email marketing with the help of their platform.

It keeps all of your customer information in one place along with your communication history with them. You can personalize and send bulk emails. The email marketing integrates natively with your CRM processes. You can A/B test your emails to optimize your email marketing.

Features

Infusionsoft allows you to automate your workflows to ensure that your email is delivered at the right times. This also allows you to go through all the interactions from a single place.

You can also send personalized emails to both new and old subscribers using this email marketing platform. It’s also got a CRM that can help you manage your customers with ease.

Pricing

You can send bulk emails using this email marketing software for $99 per month. It’s also got a free trial option.

Email Marketing Tool #14: Leadfeeder

Leadfeeder is a website visitor tracking software solution. Once you know who visits your website, you can get more information on them and then send bulk emails to drive conversions.

Leadfeeder integrates into your CRM and email marketing tools to increase sales intelligence. You can collect insights on visitors through Leadfeeder and then connect with them at the right moments, with targeted emails.

Features

This is clearly one of the best email marketing services for small businesses as it allows you to find leads by seeing who visits your website. You can find the companies that have visited your website, understand how they found you, and their interests. This way, you can send bulk emails to your leads and get conversions.

Pricing

This price of this email marketing software service starts at $59 per month. You could also opt for their free trial.

Email Marketing Tool #15: Litmus

Litmus is a comprehensive email marketing, design, and testing tool. It enables marketers to build, preview, test, and track their email marketing campaigns.

It has an easy-to-use, web-based, drag-and-drop email editor. You can build emails from scratch or use their customizable, ready-to-use email templates. HTML changes can be applied and viewed at the same time. You can test and track the performance of your email campaigns with ease.

Features

Through Litmus, you can build and test your emails to ensure maximum deliverability and open rates. It’s also possible to monitor them to optimize your email marketing campaigns.

It’s the best email marketing service for those who want to build engaging emails quickly. Marketers can leverage it to catch errors and improve email performance as well.

Pricing

This email marketing service starts at $99 per month. It’s also possible to experience it through its 7-day free trial.

Email Marketing Tool #16: Mailgun

Mailgun is a transactional email API integration—a cloud-based service to send, receive, and track emails. It has excellent features for intelligent inbound routing, storage, and email validation. It simplifies the process of sending transactional or bulk emails. It has searchable logs. You can scale quickly. You can A/B test data. You can use tracking and analytics feature to manage emails.

Features

Marketers can send, receive, and track emails seamlessly using Mailgun. You can also get high deliverability because it’s got 99.99% uptime SLA.

And if you need any assistance, they’ve got a 24/7 help center for all customers. You can send bulk emails up to 250,000 every minute using the burst sending mode as well.

Pricing 

This email marketing software service is free for the first 10,000 emails every month. This makes it the best email marketing service for small businesses. Paid plans start at $79 per month.

Email Marketing Tool #17: MotionMail

MotionMail offers free countdown timers – an impressive email marketing tool for your emails. You can easily integrate the timer with your email marketing software.

Countdown timers help you increase engagement, conversions, and sales from your emails. They help your subscribers take action by a certain date or time by creating a sense of urgency. And they can help marketers foster anticipation for upcoming events.

Features

You can add countdown timers to your emails using this email marketing platform. This way, you can create urgency and leverage the fear of missing out (FOMO) in your audience.

It’s the best email marketing service for those who have limited technical knowledge as the timers can easily be copy-pasted through code snippets.

Pricing

Basic plan of this email marketing platform is available for free. Premium plans start from $10 per month.

Email Marketing Tool #18: NewsletterBreeze

This is also a very handy email marketing tool for businesses that want to curate and send newsletters to their contacts, but do not have the time and resources to do it manually.

NewsletterBreeze generates content for newsletters by automatically gathering and curating content. It collects the best industry news from the web. You can integrate NewsletterBreeze with any email marketing software easily.

Features

This email marketing tool lets you create stunning newsletters seamlessly. Its automated gathering and content curation feature is great for marketers and makes this one of the best marketing tools for small businesses.

It’s also possible to manually add content to your newsletters and send bulk emails via Mailchimp, SendinBlue, etc. It’s great for ecommerce store owners as well.

Pricing

The cost of this email marketing software starts at $17 per month.

Email Marketing Tool #19: Sendbloom

Sendbloom is a sales automation platform. It is data-driven and helps create hyper-targeted email campaigns. Its smart crawlers and database help you get valuable contextual information about your prospects.

You can customize your campaigns for key prospects. Its segment designer helps you build campaigns of any granularity. Sendbloom campaign manager also helps you to track and analyze your campaign and segment level metrics.

Features

Sendbloom helps you create consistent sales processes and you can launch email marketing campaigns with ease using it.

Marketers can tailor each email to ensure that they are highly relevant for the prospects. This email marketing software service also lets you track the progress of your campaigns with detailed analytics.

Pricing

You need to contact them to get customized quotes.

Email Marketing Tool #20: Sendy

Sendy is a self-hosted email and newsletter marketing software solution. It lets you send trackable emails through Amazon SES. You can send bulk emails at a low price with no compromise on deliverability.

You can also see easy-to-understand, customized reports of your campaigns. You can even retarget segments of subscribers from your report. It helps you with subscribers management and engagement with the help of autoresponders.

Features

Sendy helps marketers send bulk emails and newsletters through its email marketing software service. You can easily design your newsletters with minimum technical know-how and that makes it one of the best email marketing services for small businesses.

Pricing

This email marketing software service costs $59.

Email Marketing Tool #21: Slik

Slik is an email prospecting tool that enables you to gather email addresses of the people through their LinkedIn profiles. No more manual prospecting.

Slik does automated prospecting and lead generation. It provides you with contextual data about your leads. With high email accuracy and an advanced filtering system, this ID finder and email marketing tool does its job efficiently.

Features

This email marketing tool helps you improve your email marketing campaigns by finding email IDs. You can easily send bulk emails using email marketing services such as Mailchimp and SendinBlue after prospecting through Slik.

Pricing

This is the best email marketing service for small businesses and its pricing starts at $70 per month. A free trial available is available too.

Email Marketing Tool #22: AWeber

AWeber is a popular email marketing tool that can help you create and send effective emails. It provides hundreds of customizable, mobile-responsive email templates that you can use to create your marketing emails.

It also provides pop-ups and sign-up forms that you can add to your website and social media profiles to collect the email data of viewers.

The tool also has a built-in analytics dashboard that can help you track and measure the performance of your email marketing campaigns.

Features

Using AWeber, marketers can easily build email lists, send emails, and connect with their audiences quickly.

It’s one of the best marketing tools for small businesses as its got an automatic email template designer as well. You can easily manage and segment your customers on this email marketing platform as well.

Pricing 

The pricing for this email marketing tool starts at $19 per month. You can also opt for its free one-month trial.

Email Marketing Tool #23: ActiveCampaign

ActiveCampaign is an all-in-one marketing automation platform. It helps you with email marketing and much more.

You can use their drag-and-drop campaign builder to design email marketing campaigns. And you can segment and personalize the messages for more conversions. You can use autoresponders, drip email, automated workflows, and more to optimize your email marketing campaigns.

Features

By using ActiveCampaign, marketers can turn leads into customers and repeat customers.

This is one of the best email marketing services for small businesses that features CRM and marketing automation tools. It’s the best email marketing service for those who want to segment their target audience too.

Pricing

The pricing of this email marketing tool starts at $17 per month. You can also opt for its free trial.

Email Marketing Tool #24: Drip

Drip helps with email marketing automation for ecommerce businesses. It helps you send personalized emails for first time buyers, return buyers, to customers who abandon their carts, and more.

Features

Their marketing automation tools along with workflow builder help you design custom email campaigns. It builds relationships and simplifies your sales funnel. Drip also as impressive customer tracking capabilities.

This email marketing tool also lets you send out drip emails to your customers so that you can reach them when the time is right. This makes it one of the best email marketing services for small businesses.

Pricing

The basic plan of this email marketing platform costs $49 per month.

Email Marketing Tool #25: Sendloop

Sendloop is a smart, full-featured email marketing and marketing automation software solution. It offers more than 80 free templates, has a simple drag-and-drop email builder, and several other helpful features like email slicers, fast subscriber import, social media sharing, and more.

It helps you nurture leads, segment them, and then run highly targeted email campaigns. And it provides in-depth analytics.

Features

It’s possible to send bulk emails up to 100k per month and you can easily increase your delivery rates with it too.

Sendloop Classic is the best email marketing service for small businesses and has a user-friendly and simple platform as well. This email marketing platform also has on-premise options where it runs on your own servers.

Pricing

The starting price of this email marketing tool is $9 per month.

Email Marketing Tool #26: Zoho Mail

Zoho is an ad-free email hosting platform for businesses. It has a powerful admin control panel. Its simple interface offers good control to administrators for functions like domain management, group management, email restriction policies, and more.

You will be able to manage all incoming/outgoing emails, set individual quotas, and block unwanted emails. It comes with an Office suite with Zoho Docs.

Features

Zoho is an email marketing software service that lets you retain your emails across the organization. It also lets marketers create a domain for their businesses and set up custom email addresses.

It’s one of the best email marketing tools for small businesses and large businesses alike with a 99.99% uptime too.

Pricing

Pricing plans for this email marketing tool start at $1 per user per month.

Email Marketing Tool #27: BombBomb

BombBomb is a video email service. It helps you send personalized video emails to your prospects. This makes it one of the best email marketing software.

You can integrate BombBomb with your Gmail, Salesforce, or Outlook and send video emails right from your email inbox. It has smartphone apps for both Android and iOS. So you can record videos from your smartphone and send them anywhere.

Features

Record and send videos easily. You can also get an animated preview of your video so that customers can see it right away. It’s also possible to do screen recording for the video.

Pricing

Free trial for 14 days – No credit card required.

Pro plans start at $49 per month.

Email Marketing Tool #28: Mailchimp

Mailchimp is a cloud-based email management service. It has impressive features like spam filter diagnostics, autoresponders, the capability to segment contact lists by time zone, tools for social networking integration, and more.

It can support both small startups as well as large enterprises. You can easily create, execute, analyze, and track email marketing campaigns. Welcome, re-engage, and follow-up with your contacts automatically.

Features

Mailchimp is one of the most widely used email marketing services for small businesses.

You can easily create integrated campaigns with social media, email, ads, and other modes. Marketers can also track data and get insights from it to improve the email marketing campaign.

This email marketing platform also features a marketing CRM and you can segment your audiences using it as well.

If you’re a WordPress user, Mailchimp is the perfect email marketing tool for you.

Pricing

Mailchimp is one of the best marketing tools for small businesses as the basic plan is free to use. Its premium plans start from $10 per month.

Omnisend is an omnichannel marketing automation tool that’s a rising star in the email marketing world. With email marketing at its core, Omnisend offers powerful automation that not only allows you to automate your emails but several other channels as well.

With Omnisend, you can add those channels into the same automation workflow: email, SMS, Facebook Messenger, web push notifications, WhatsApp, Viber, and more.

Omnisend also boosts list building, offering landing pages, popups, sign up forms, and even a dynamic Wheel of Fortune form.

Omnisend offers a free plan for basic email marketing, and their Standard Plan starts off at $19 per month. All paid plans have a 14-day free trial.

SendX is an intuitive, feature-rich, and affordable tool that can help you launch and execute unlimited email marketing campaigns. You can also build your own email list using high-converting pop-ups, forms, and landing pages.

This software enables you to design, schedule, and track multiple email campaigns, all in one place. You can easily broadcast email campaigns to your list and measure clicks and open rates. In case you are looking for one, this software also happens to be a great alternative to Mailchimp.

You can also automate your email sequences to ensure that you send the right messages to the right users at the right times.

Starting price: $9.99 per month

Exponea is a powerful platform to understand and communicate with your customers through emails and other customer touchpoints. Their full suite of email marketing tools will help you deliver the right messages to the right customers.

As a Customer Data & Experience Platform (CDXP), Exponea ingests, analyzes, and stitches together customer data to build 360-degree profiles of each of your customers. Then it activates that data through omni-channel campaigns, helping you increase customer loyalty, increase revenue, and save time.

Features

Their full-fledged email marketing campaign tool makes it easy to build and save stunning email templates using a WYSIWYG editor, an HTML editor, or pre-built templates.

Optimal time prediction will help send your emails at the ideal time for every customer. Their built-in frequency policy makes it easy to limit the amount of emails specific customers will receive (which can improve open rates and deliverability).

Exponea’s analytical features can give you access to hyper-granular segmentations and customer filters. This can help you skyrocket the conversion rates of your email campaigns.

Pricing

Exponea’s pricing is based on your usage, so you need to contact their sales representative to get a quote.

Conclusion

Email marketing tools are a must-have for an effective email marketing strategy for your business.

Among other things, these email marketing tools ensure your carefully drafted messages don’t get blocked and reach your recipients at the right times. They can help keep your targeted group of customers engaged and involved.

If you have been using any other email marketing tool that you’ve found helpful, we would love to hear about it. Please tell us about it in the comments.