If you’re reading this on a mobile device, you know what I’m talking about here. Mobile devices are an inseparable part of our lives today. Although all consequences of this phenomenon aren’t exactly peachy, it does create a host of opportunities for marketing.
As we approach 2018, I hope you have a rock-solid marketing strategy in place. However, if mobile marketing isn’t a part of it yet, I would strongly urge you to rethink your strategy.
Here are 10 compelling resources on the latest mobile marketing trends you need to know to be successful in 2018.
#1. Optimizing Mobile Search Marketing On AdWords by Kyle Hoffman
Kyle covers everything you need to know about optimizing your content for mobile searches. He shares 3 key techniques to help you ace the mobile AdWords game. Check it out.
#2. How to Pitch Apps to Small Businesses by Andrew Gazdecki
This is a really interesting read in which Andrew explains how difficult it is to pitch apps to small businesses. A better technique to get small businesses to adopt them is to offer mobile solutions that will help them grow.
#3. 38 Mobile Marketing Statistics to Help You Plan for 2018 by Ramona Sukhraj
Of course, you know mobile is an integral piece of our daily lives today. But, if you want to know exactly how much it affects our lives and your marketing, check out these 38 incredible stats.
#4. Mobile Marketing Maturity: Unlocking The Mobile-Only Future With Location Data by Julie Bernard
Julie talks about one of the most crucial aspects of mobile marketing. Leveraging location data effectively. Check out this article to learn why this is important and how to use it efficiently.
#5. Mobile Marketing: Using Data To Mitigate The ‘Spray And Pray’ Approach by Projjol Banerjea
In this article, Projjol describes how data helps to improve result-orientation, scale, and measurability of businesses. He emphasizes the need and use of mobile data platforms for better results.
#6. How To Drive Customer Loyalty On Mobile by Ross Hammer
I love this article for Ross’ take on the changing landscapes of customer loyalty. He talks about how the concept of loyalty has changed over the years. And how you can use mobile to your advantage to boost customer loyalty.
#7. How to Create a Smart Mobile Marketing Strategy by Juan Pablo Castro
I love how Juan Pablo emphasizes the importance of having a strategy as opposed to tactics. Read this article to know some of the best practices in mobile marketing that’ll help you ace your campaign.
#8. 3 Mobile Tips to Make Your Holiday Marketing Merrier by Michelle Manafy
Michelle talks about the 3 C’s here. Communication, commerce behavior, and content, and how mobile impacts all of these for your customers. A great read that will help you create an awesome mobile marketing campaign for the holidays.
#9. 5 dоѕ & don’ts fоr a successful mobile marketing campaign by The Talk Business Team
The Talk Business Team shares a really cool infographic showing how mobile marketing has evolved lately. Check out this article to know some great mobile marketing stats to help you run a successful mobile marketing campaign.
#10. What is Mobile Affiliate Marketing? by Marianna Novichkova
Marianna talks about everything you need to know about mobile affiliate marketing in this article. I strongly recommend you to read these 8 simple steps to make mobile affiliate marketing work for you.
Have you come across any other interesting reads about mobile marketing trends? I’d love to hear from you so please feel free to share them in the comments below.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.