Advertising online with social media or search engines is an easy way to drive traffic to your website and even generate sales.
You can take this a notch higher by leveraging retargeting to further drive your lead generation and online advertising sales efforts.
However, unlike paid promotions, such as Facebook ads, retargeting is better done using specialized tools. Two of the most popular ones are Perfect Audience and AdRoll.
But which one is the best one for you? (Can’t wait? Find out the winner.)
Read this review of Perfect Audience vs. AdRoll to settle the debate
Perfect Audience and AdRoll are both immensely popular retargeting tools that can help you reach all those people who’ve already shown some sort of interest in your brand.
But which one is the best for your online advertising efforts?
In this post, I shall review both of these tools so that you can figure out which is the best retargeting platform for your brand.
Value for Money
|Spend Limit||No minimum spend|
|Charges||CPM basis – pay for only what you spend|
|Pre-Paid Campaigns||Pay at the start of the week and the next week, add only the amount you’ve used.|
|Pricing Plan||Cost (Per Month)|
Perfect Audience is one of the best tools out there when it comes to running ad retargeting campaigns, for example Facebook ads. It lets you launch and manage them across multiple channels. Also, it’s free to set up.
Just like Perfect Audience, AdRoll is another renowned retargeting platform that you can use to run retargeting ads as well as brand awareness ads.
But which one among the two would be the best for you?
Check out my full review of Perfect Audience vs. AdRoll below to find out.
Table of Contents
|Conversion and Revenue Tracking||YES||YES|
|Flexible Retargeting Window||YES||YES|
|Retargeting on Facebook||YES||YES|
|Free to Set Up||YES||YES|
Who Are They For?
Both of them are also free to set up and this makes them very attractive for all businesses. However, it doesn’t make sense to use multiple tools to do the same thing, right? That’s why you need to find one that’s the right fit for your business.
Here’s who each tool is suited for:
Detailed Review: Perfect Audience
You need to put effort into converting your prospects into customers to drive your conversion rate and revenue.
Retargeting can come in handy for doing so and Perfect Audience is a great platform that can help you get it done.
Here’s a quick review of the platform.
1. Advertiser Dashboard
One of the best features of Perfect Audience is its neat and simple dashboard. On it, you can seamlessly get a bird’s eye view of all the advertisers, which can especially come in handy for agencies.
You also get to see the number of campaigns, audiences, and the overall campaign metrics such as the number of impressions and ad spend.
2. Campaign Dashboard
The campaign dashboard is a testimony to the fact that Perfect Audience has been built keeping beginners in mind.
There, you can see all the details about not only your active campaigns but even the inactive ones. It also helps you figure out the overall spend and effectiveness of your campaigns.
And the best part?
Be it a web campaign or social media one, you can see them all there.
(Want to learn more about Perfect Audience? Check out my review of it.)
3. Target Audience Creation
Yet another useful feature that Perfect Audience provides users is the ability to get creative while creating your target audience.
You can seamlessly create audiences based on your website, app, or social media account. These audiences could be based on various factors like people who visit your website, Facebook Lookalike audience, cart bouncers, etc.
Managing these audiences is simple and you can see them all under one roof as well.
4. Ad Creation & Management
Tracking campaigns is one thing; however, Perfect Audience also excels at ad creation and management. Using this platform, you can create:
- Banner Ads: Regular banner ads that will show up on the Google Display Network.
- Dynamic Banner Ads: Banner ads that will show the products seen by the audience on your website or app.
- Facebook Ads: Various types of ads for Facebook that you can also choose to show on Instagram.
There’s also an option to upload banner ads in bulk to promote your brand.
Also, you can see all the ads (both Facebook ads and Google ads) that you’ve run under one roof and even understand the impact that each one’s creating too.
5. CRM and Email Retargeting
For email retargeting, you can also connect Perfect Audience with their sales and marketing platform — SharpSpring. The best part about this is that you can connect them with a single sign-on (SSO).
Once connected, you can seamlessly access data from the CRM offered by SharpSpring for your retargeting campaigns.
It also has a built-in marketing tool for email that lets you create emails with a “what you see is what you get” designer. The platform provides you numerous responsive and customizable templates for easy email designing. Also, you can then set up automated email workflows and trigger-based emails to take your retargeting to the next level.
And the best part?
You get all the data about the visitor’s activity after they’ve come to your website via email.
6. Conversion Management
Yet another feature that sets Perfect Audience apart from the rest is the conversion management section. Using it, you can set up conversion goals that the tool will then track to help you identify the number of conversions.
The goals could be based on a particular path, query, event, or regular expression. Also, the goals can be web-based or in-app goals.
Additionally, you can track all of your conversions under one roof too. You can segment them into click-through conversions and view-through conversions.
7. Easy Reports
What makes Perfect Audience easy to use is its reporting capabilities. You can seamlessly generate reports by selecting various metrics. I found this feature particularly useful.
Perfect Audience also excels when it comes to managing the settings for individual ecommerce platforms. It offers special settings for BigCommerce, Shopify, HubSpot, Facebook, and Twitter. All of these are over and above the general settings and make things much easier for entrepreneurs.
(Get Perfect Audience for free now!
Apart from these, you can also connect with marketers who use Perfect Audience and retarget each other’s visitors. This can give you the benefit of reaching a much wider audience.
Also, when it comes to customer support, they’ve provided ample documentation and you can even email the support team regarding issues. However, given the ease of using the platform, such instances will likely be few and far between.
So, get Perfect Audience for free now and start growing your ecommerce business today through retargeting campaigns.
Detailed Review: AdRoll
AdRoll is a powerful platform that helps with retargeting, display ads, marketing automation for email, etc.
While this platform is equally good, it’s quite challenging to get started with due to its many features.
However, on the flip side, you do get access to many features. So let’s see what this retargeting platform has to offer.
AdRoll makes it easy for you to set up and identify your audiences. You can see your site audience by adding the AdRoll pixel (cookies) to your website. Additionally, you can connect apps and CRMs to the platform to get further details on your audience.
You can manually add contacts to your AdRoll account by adding CSV files.
2. Display Ads
When it comes to retargeting on the search engine and social networks, you need to head to the Display Ads section of AdRoll. There, you can choose from the numerous ad types and start your campaign. Apart from retargeting ads, you can also do lookalike targeting and demographic and interest targeting.
3. Email Marketing
AdRoll takes things beyond display ads by incorporating email newsletters into the marketing mix. You can seamlessly create stunning newsletters using the easy-to-use email builder.
What’s more, you ask?
You can also add UTM parameters to emails to track the traffic and conversions driven using them.
And that’s not all…
You can also create automated email flows using the platform to set up drip and email retargeting campaigns. The best part is that you can choose from various pre-defined triggers like cart abandonment, welcome series, and customer loyalty. It’s also possible to create a custom trigger.
4. Ad Library
In the Ad Library, you can see all the ads that you’ve created to date. Additionally, you can also choose to upload and create new ads from this page. For creation, you can choose from Native, Third Party, and Dynamic ads.
5. Product Recommendations
You can also add product recommendations to your site using AdRoll’s product recommendation feature.
AdRoll excels when it comes to the insights section. You can not only get detailed information about your campaigns but can also find analytics related to new visitors.
You can also see campaign and UTM attribution along with tracked conversions. All these can help you make better informed decisions.
When it comes to customer support, AdRoll has a chatbot that answers basic questions. However, if it’s not able to resolve your query, you can leverage live chat and get the answers to your questions quickly.
So, what are you waiting for?
Get AdRoll now!
What Do Their Customers Say About Them?
Q1. Do they offer free trials?
A. Perfect Audience – Yes, Perfect Audience does offer a free trial. In fact, it’s free to set up.
AdRoll – Yes, AdRoll offers a 30-day free trial.
Q2. Is a credit card required when signing up for a free trial?
A. Perfect Audience – No, you can sign up without any credit card.
AdRoll – No.
Q3. Does it offer a free plan?
A. Perfect Audience – Yes, you can sign up for free and get $100 credit. After that, it’s paid.
AdRoll – Yes, the Starter plan is free.
Q4. Can I edit my subscription plan as per my requirements?
A. Perfect Audience – Yes, the best part about Perfect Audience is that you only pay for what you use and the platform itself is free to use.
AdRoll – Yes, you can change your plan on AdRoll too. Changing your plans is easier if you’re on the monthly billing cycle.
Q5. What is the refund policy and how do I get a refund?
A. Perfect Audience – As Perfect Audience is free to use, there’s no question about refunds of fees. However, for your ad credit, if it’s unused for 180 days, they’ll reimburse you at their discretion.
AdRoll – Yes, you’re eligible for refunds up to 180 days after the campaign concludes.
Q6. Is there an option to get a customized plan?
A. Perfect Audience – Yes, and it doesn’t require any effort at all. You can seamlessly increase your budget. Also, you can get in touch with their team for additional requirements.
AdRoll – Yes, AdRoll does offer custom plans. You just need to talk to their team about it.
Both of these retargeting platforms make it easy for brands and ecommerce stores to run retargeting campaigns. Additionally, they offer free accounts and that makes them easily accessible as well and leaves little difference.
While Perfect Audience specifically deals with online advertising, AdRoll also offers marketing tools for email. However, when it comes to retargeting, Perfect Audience is better in my opinion.
This could, of course, differ for you, based on your requirements. Nonetheless, both these platforms are strong competitors and would be great assets for your business, so get them now.