So you’ve developed a new product, and you know your customers will love it. But it can still be quite challenging for you to market your new product effectively.
While launching a new product is a huge responsibility, you can get help from various product launch tools. They can help you automate and streamline your processes to create a buzz for your product with minimum effort.
Let’s take a look at 36 of the best product launch tools that you should use for a successful product launch.
Table of Contents
Best Product Launch Tools for CRM
CRM tools help you track, analyze, and gain insights from all the customer data in one place. These tools take customer experience to the next level.
#1. HubSpot CRM
HubSpot CRM is the best way to organize, track, and nurture your product marketing leads.
It offers free ad management tools and can grow your database with tools that help you convert visitors to leads. You can easily organize, enrich and track each contact and connect with them via live chat.
HubSpot CRM allows you to nurture your leads using bulk emails that are easy to create and optimize for various devices.
You also have access to built-in analytics that track whether you are driving conversions. You can track how many times a visitor visited your website, how they navigated the site, and what page they converted on. You can then use the insights to optimize for more conversions.
And the best part?
HubSpot CRM is free! They also have free tools for lead generation and email
Image via HubSpot CRM
Seller.Tools allows you to tailor your launch to your business and product needs and rank products on Amazon at the top of search results.
With Seller.Tools you get access to a powerful keyword manager and Amazon-driven product research. You can find the ideal keywords to help you launch your product on Amazon. Also, you get a massive visibility boost for the top keyword chosen in competitive markets within days of launch.
You can integrate your account with tools like ManyChat, Zapier and API Sandbox
You get real-time insights into your sales with Seller.Tools!
#3. Jungle Scout
Jungle Scout helps your launch, build, and grow your Amazon business. Their promotion feature allows you to tap into the marketplace with ready to buy shoppers.
You can also send customized and personalized emails to your customers. Their tool also allows you to minimize negative feedback by having automated emails for customers who initiate refund requests.
You can use the jungle scout sales estimator to check average monthly sales numbers for categories, boost your product launch, and spy on your competitors.
Jungle Scout’s product tracker allows you to track and analyze your product and get precise sales data. You get insights into performance over a set period including daily units sold, average price, number of reviews, and more.
Close CRM allows you to sell faster. It’s simple to use, set up, and has an in-built workflow that helps businesses accelerate revenue. You get an overview of all your sales activities and automatically organize emails, voicemails, reminders, and tasks to keep you organized.
With this CRM tool, you always stay on top of the pipeline. You know what items need attention via your inbox, and once sorted, they disappear from the list. You can also run all your communications with customers through Close, allowing you to follow up with leads easily.
The Close email tools offer follow-up reminders, bulk emails, personalized templates and more. You can also send emails on a schedule you design over weeks!
And the best part?
Close CRM allows you to connect with leads face to face and centralize sales communication. You can launch and review Zoom video calls, get reminders before your next call, and add recordings directly to leads.
Also, Close integrates with different apps, including Zapier, Help Scout, Drift, Zoom, Get Accept, Stripe, and more.
Best Product Launch Tools to Seek Feedback
When you develop a new product, it is important to get feedback about the quality of your product. This can help you gain useful insights to shape up your product launch marketing strategy.
These product launch tools can help you collect product feedback.
Olark is one of the most popular live chat tools.
Why is this?
Olark helps you learn from every online interaction with your customers through their customer data tools and live chat software.
You can chat with customers in real-time to get feedback, engage them, and answer their questions. You can then turn this feedback into insights that help you optimize your product or service. Olark also allows you to track customer page views and update their records while chatting.
Olark integrates with Google Analytics, HubSpot, Salesforce, Mailchimp, Webhooks, Shopify, WordPress, BigCommerce, Magento, and others. You can also build your integration using Olark’s custom integration strategies.
Intercom is a widely-used customer messaging platform. It helps you connect with the right customers and start conversations to seek feedback.
Why does your business need feedback?
With quality feedback, your team can make more informed product decisions before you actually launch it.
Image via Intercom
Unbounce is another useful tool for marketers that helps you increase your landing page conversions.
This tool allows you to create and test custom landing pages for their post-click conversion rates.
You can monitor the performance of your landing page, fix bugs, and launch more campaigns.
Getting customer feedback is important. But you need to make these conversations more refreshing for your customers.
Typeform makes the process of taking feedback more beautiful, conversational, and friendly. Customers are more likely to share their feedback with friendly surveys, quizzes, and polls.
Best Product Launch Tools for Better Organization
Lack of planning and organization can cost you a lot of time and money. So it’s important for your team to coordinate with each other and work smoothly.
These tools can help you organize and streamline all your launch processes with minimum time and effort.
Trello is one of the leading project management tools in the market. This tool allows you to organize and prioritize your projects and tasks with boards, lists, and cards.
Who can use Trello?
It's for everyone, from startups to Fortune 500 companies. It is helping teams collaborate effectively and get more work done.
It also allows you to collaborate with your team from anywhere as it stays in sync across all devices.
Airtable is a trusted collaboration platform that empowers over 30K companies. It helps teams of all sizes to organize their projects, content, ideas, and data records.
This database management tool is much more powerful than a traditional spreadsheet. It can link related data and allow you to access the information in one database from another one.
It consists of rich field types such as text, attachments, checkboxes, barcodes, and photos.
Zapier helps you automate your workflows so that you can focus on more important work.
It connects various apps together such as Slack, Google Sheets, Google Docs, and many more. This allows you to easily share information between your apps.
You can create team accounts to collaborate, share workflows, and get more work done.
Slack is an ideal hub for your team to come together and collaborate to create a seamless work experience.
Why should you use it during your product launch?
Because it helps you organize everything from starting a project to finalizing a marketing budget.
It works with Google Drive and other tools that you use every day. It also keeps your data secure.
Product Launch Tools to Boost Marketing and Sales
Once you’ve developed an amazing product, it’s time to spread the word to as many prospects as possible. This requires that you come up with an effective marketing strategy that can drive more sales.
These tools can help you boost your marketing campaigns for greater sales.
#13. Crazy Egg
Your business website should be optimized to provide a great user experience and boost conversions. Crazy Egg helps you do that efficiently.
Want to know how?
Well, this heatmap tool helps you identify what’s working, fix what isn’t, and test new ideas to improve your website.
It gives you a complete analysis of what’s happening on your website. This makes it a great tool to use during your product launch marketing.
Drift is a great platform that takes conversational marketing to the next level. It makes it easier for prospects to engage with your sales representatives. This further leads to generating more qualified leads.
This is one of the ideal product launch tools that can help you connect with the people who are ready to buy now.
You can reach out to a wider audience with email marketing. This is a powerful marketing tactic for boosting your product launch.
With over 200 email addresses indexed and powerful filters, Hunter helps you find email addresses within seconds.
This helps you connect easily with the people who matter for your business.
BetaList is a website that showcases new and innovative startups who are about to launch a private beta. If you’re on the verge of launching a product, you can also get listed here.
It is an amazing platform to connect with people who might be interested in your new product.
#17. Hey Press
Hey Press is an extensive media database that allows you to find relevant journalists and their contact details.
You can search journalists in your product niche using a simple keyword.
This tool helps you build small, targeted press lists for marketing your new product.
And the best part?
They constantly add more publications to provide you with more options.
In this digital age, you can’t neglect social media marketing. If you want to leverage social media platforms to make your product launch successful, Buffer can help.
Want to know how?
Well, Buffer is one of the best social media management platforms. It allows you to schedule posts, analyze results, and manage all your social accounts in one place.
It can prove to be one of the most effective product launch tools that helps you create a buzz for your product on social media.
There is no substitute for word-of-mouth marketing even today. People are more likely to trust recommendations from their friends, family, or social peers.
Maitre is one of the best product launch tools for leveraging referral marketing. It can help you grow your business through referrals.
Sumo is a collection of tried and tested solutions to grow your website traffic, increase followings, and improve conversions.
How can you use it for your product launch?
You can convert the visitors to your site into customers by using various Sumo Shortcuts. You can use this amazing tool to grow your email list or encourage people to buy.
Upcall allows you to automate your marketing and sales calls. Your customers can now have engaging conversations with a real person.
How does Upcall work?
When an individual expresses interest in your product, the lead is forwarded to Upcall. Fully-trained Upcallers based in the US call them within seconds.
They also take follow-ups at the right time with the right message.
#22. Good Copy
Many marketers struggle to create compelling copy while reaching out to their products.
To help you with this, Good Copy brings you some of the best email copies from great companies. You can find email copies in your niche for inspiration.
See how the big brands reach out to their customers and learn from them.
MailChimp is one of the best automation platforms for email marketing.
Why is this?
It helps you identify your audience, engage customers, and build your brand.
If you want to sell your new product fast, MailChimp can allow you to create and run a successful email marketing campaign.
This has helped it to make a place in this list of the best product launch tools that you should use.
Best Product Roadmap Tools
As a product marketer, you need to plan, share, and track your product related strategies. These product roadmap tools can help you create an amazing final product.
Gathering user research, feedback, and requests with these tools can also help you understand what your customers actually want.
ProductPlan is one of the best product launch tools that allows you to plan, visualize, and communicate your product strategy.
With this tool, you can easily build beautiful, visual roadmaps and update them in real-time. These roadmaps provide transparency as they can be shared with the rest of the team.
ProductPlan integrates with useful tools such as Slack, GitHub, and Trello.
Productboard helps you create an excellent product by consolidating user research and feedback in one place. It helps you understand what your users need so that you make informed product decisions.
Why is this important?
With useful insights about user needs, you can decide which feature ideas you should incorporate and what you should build first.
This roadmap tool helps you create visually impressive roadmaps for product management. With these roadmaps, you can share plans and strategies across your company.
Roadmunk allows you to build fascinating roadmaps using in-built templates. They can be fully customized to match your requirements.
Best Product Launch Tools for Design
Designing a product is a complex process. Before you begin the development process, you will also need to design mockups, wireframes, and prototypes.
These play an important role in creating a good user experience. Here are a few product launch tools that can help you with your product design processes.
Maze takes the guesswork out of digital design by providing designers with actionable insights in real time. Among other things, it can be used to test concepts, prototypes, and wireframes with astounding accuracy.
By presenting data in digestible forms, Maze makes user testing and iteration a breeze.
With global brands like Uber and IBM as clients, the platform has carved out an enviable niche for itself by virtue of its superior features and robust support. Let’s learn more about them…
- Split testing multiple designs
- Guerrilla usability testing
- Prototype validation
- Testers panel of 70K testing professionals
- Advanced UX reporting
- Unlimited collaborations
- Test preview
- Multiple paths
Maze offers one free plan and three paid plans – Starter ($42/month), Team ($25/set/month), and Enterprise (price available on request). For students and universities, the platform offers a 50% exclusive discount on all paid plans.
The free plan allows one user, one active project, and 10 blocks. However, you don’t get access to advanced features like password protection and customization.
Want to give the tool a try? Here’s your FREE account creation link.
- Flexibility of tests
- Integrates with most development platforms, including AdobeXD, Figma, InVision, Marvel, and Sketch
- Permits own testers for free
- Unlimited viewers with all plans
- Allows users to cancel or switch plans anytime
- Help Center and usability testing guide for new users
- Downloadable CSVs are not available with the free plan
- Basic logic-based filters and questions for product composition
Usability: It can be used with Marvel, Sketch, and InVision prototypes. The learning curve depends on the complexity of tests users opt for.
Digital Studio, Soda Studio, used Maze’s A/B testing to reduce their exit rate from user flows by 35%.
Bo Merkus, a UX expert at Soda Studio, loves the easy-to-digest test reports Maze generates for their users. Not only that, Maze allowed their scattered teams to collaborate end-to-end, which played a key role in their test success.
To align the tool to your unique needs, customize the test interface and share the tests with your colleagues online.
Image via Maze
Figma allows you to turn your ideas into real products. This interface design tool allows you to design, prototype, and collect feedback in one place.
And the good news?
It is easy to set up and start designing with Figma. It also saves your files automatically. This allows you to focus on the designing part alone.
Product Research Tools
Lack of proper research can cause your product launch to fail. You need to conduct thorough research to collect valuable data.
This includes reaching out to prospects as well as professionals. Here are a few product research tools that can help you do so.
Survata allows you to conduct thorough market research to help you take the right decisions. You can measure customer behavior, preferences, and trends.
This research can help you boost the ROI of your product marketing.
UserTesting helps you uncover and understand customer intent. With this, you can create and deliver products that your customers want.
With insights from your desired audience, you can take better decisions across all teams. This includes your product design and UX team, marketing team, and other executives.
Best Product Launch Tools to Create a Landing Page
Before you launch your product, it is essential to set up a landing page. These tools can help you design and build impressive landing pages for the promotion of your products.
With dozens of templates, Carrd allows you to build impressive landing pages for your products. These pages are simple yet responsive so that they look good at every screen size.
This can add forms, enable payments, and track your landing page traffic.
Instapage helps you create landing pages that maximize your conversion rates.
How does it do that?
This amazing product launch tool can help you increase signups or product sales. It offers a wide range of conversion-tested templates that help you convert visitors into customers.
Best Product Launch Tools for Lead Generation
The main purpose of a landing page is to generate users’ interest in your product. These tools help you highlight the core features of your new product and generate leads.
#33. Hello Bar
Did you know that 98% of visitors leave your website without taking action? You can prevent your visitors from leaving like this by using Hello Bar.
This tool can help you display messages that your visitors want to see. You can offer discounts or free services by installing barcodes.
With the right messages at the right time, Hello Bar helps you collect more emails, leads, and sales.
HubSpot Marketing Software is one of the best lead generation tools for your product launch.
Why is this?
It offers landing pages that get your web visitors to opt into your product launch content including an email list, free trial, videos, demos, and more.
You can choose a landing page from the library of inbuilt templates and embed videos that engage visitors. With the tool, you can tailor CTA’s to each visitor based on their details, location, device, preferred language or referral source.
The smart content modules allow you to tailor offers and messages to each visitor. Live chat and chatbots allow you to engage visitors in real-time. You can also follow up with leads using relevant drip email campaigns. HubSpot Marketing Software also lets you get personal with leads by letting each follow their purchase path.
Image via HubSpot Marketing Software
Best Product Launch Tools for Customer Service
If you want people to connect with your product and make purchases, you need to provide them with great customer service.
These customer service tools allow you to communicate with your customers, resolve their queries, and deliver great service.
Freshdesk is a cloud-based platform that helps you provide great customer service. It is a cost-effective tool full of amazing features.
You can streamline your customer conversations in one place and collaborate with various teams to resolve their issues faster.
Image via Freshdesk
Analytics tools help you track and analyze how your visitors interact with your website or landing page.
These tools can help you optimize your landing pages for delivering a better user experience.
Mixpanel helps you track user behavior analytics so that you can create products that people would love.
You gain access to insights about how users engage with your products and marketing campaigns. Thus, they prove to be extremely helpful for your product, marketing, and data teams.
Bonus Tool #1. Qualaroo
Qualaroo helps you manage and analyze your product feedback campaigns.
Many product and marketing experts trust this amazing tool to engage with their customers on various devices. They then uncover useful insights across the customer journey.
Q1. How do you manage product launches?
A. Managing product launches can be stressful. There is a lot to take care of, and you need to coordinate between different departments to make sure the show runs smoothly. To make the management process more efficient, it’s a good idea to make a product launch checklist.
Q2. Why is a product launch important?
A. A product launch is important as it gives you an opportunity to clearly communicate your messaging and position in the industry. It can help you communicate how you are different from the other similar businesses in the market. It can also go a long way in creating buzz around your product or service.
Q3. How do you announce a product launch?
A. You can announce a product launch via different mediums including social media, email, blog posts, banners, and paid ads. Regardless of the medium that you choose, make sure you publish the product launch announcements at least a week before the date of the launch. That way, you will have enough time to reach out to a broader audience and reiterate your message.
Q4. What's the best day to launch a product?
A. The best day to launch a product will depend on your industry and business type. However, there is a general consensus that you should avoid big holidays like Christmas and New Year’s Eve because other big events might be happening at the same time. If you launch your product during this period, your event may be overshadowed.
Q5. What is a good product launch checklist?
A. You can divide a good product launch checklist into multiple stages. Here is an example to give you a better understanding of how to make a great product launch checklist:
Early Planning Stage: Includes goals, product requirements, competitive research, pricing analysis, product positioning, tentative launch date, and more.
Pre-Launch Stage: Includes designing landing pages, launch announcement posts, setting up paid campaigns, sending reminder emails, A/B testing, and more.
Post-Launch Stage: Includes data analysis, sending feedback forms and surveys, and more.
Ready to Launch Your Product?
From streamlining team processes to optimizing your sales and marketing funnel, these product launch tools can help make your product launch a success.
Using the tools mentioned above, you can effectively market your product to the right audience. They can also help you create a lasting impression in the minds of your buyers.
Which product launch tools helped you with your product marketing journey? Please mention them in the comments below.