28 07, 2017

7 Things You Need to Know About Social Media Marketing Right Now [Weekly Roundup]

By |2017-7-28|Social Media|0 Comments

While you’ve been looking out for the latest happenings with the NBA trade talks the past few days, I have come across a lot -- and I mean A LOT -- of amazing articles about the digital marketing scene. If you’re looking for ninja-level social media marketing strategies that will grow your business sky high, then you need to grab your espresso right now, and put your readin' glasses on -- you’re gonna love this week's roundup. Hold your horses! [...]

30 05, 2017

How to Use Social Media to Improve Ecommerce Conversions

By |2017-5-30|Conversions, eCommerce, Social Media|1 Comment

With more than 2 billion users worldwide, social media has become one of the leading channels for marketing your brand. And naturally, you want to use it to expand your reach and improve ecommerce conversions. But marketing on social media isn’t as simple as just posting photos of your products. You need to carefully implement proven tactics that will ensure better conversions. And that’s exactly where this post is going to help you. You’ll discover some of the best ways to [...]

28 03, 2017

9 of the Best Ways to Increase Engagement on Social Media

By |2017-3-28|Social Media|1 Comment

If you’re on social media, one of your biggest goals is to engage your audience. While social media provides an affordable platform to promote your business, you can’t drive conversions without engagement. And if you feel like your audience isn’t engaged enough, it’s probably time to review your social media engagement strategy. Here are nine of the best ways to increase social media engagement across various platforms: #1: Use Wit and Humor People use social media to be entertained; not to be sold to. [...]

2 02, 2017

The Images Sizes Cheat Sheet for Facebook Marketers [INFOGRAPHIC]

By |2017-2-2|Social Media|0 Comments

Companies are now spending thousands of dollars per month in managing their online campaigns. But these investments are wasted if the promotions they’re running aren’t being seen by their audience. It’s critical for business owners to ensure their Facebook images comply with the latest dimension guidelines from Facebook. Here’s an outline of the latest requirements. You can also find a cheat sheet from TechWyse that details all of the image sizes for Facebook below. Limit Text on Ads Although Facebook [...]

18 08, 2015

Social Media Marketing for Universities – Should You Use It?

By |2015-8-18|Blog, Social Media|0 Comments

Can universities actually feel the benefits of social media marketing? It seems that most are relying on their past successes and reputation in attracting future students. By doing that, they fail to embrace the power and advantages of social media marketing for universities, both when engaging with their current students, as well as attracting prospective ones. Higher education is undoubtedly entering into an increasingly digitized environment that is changing the way both educators and students view education. Sites such as Coursera and Udemy are threatening the [...]

10 02, 2015

Why Your Content is Not Being Shared? Is There Something Missing in Your Social Media Marketing Plan

By |2015-2-10|Content Marketing, Social Media|1 Comment

You spend hours and even days obsessing over creating the best and the most creative piece you can think of. You invest your time and money just so you can produce great content. You know that the content you have created is better than most of the content out there. And yet, you only get a few shares and comments. All of that effort, all of that time and money go to waste, even though you've created superior content. Here's [...]

5 02, 2015

Why You Should Be Getting Better Visual Content for Cheaper in 2015

By |2015-2-5|Blog, Content Marketing, Social Media|1 Comment

Marketing in 2015 is trending towards a greater focus on mobile and visual content. With all the popular social media applications driving and pivoting towards photo sharing platforms (think Facebook, Instagram, Snapchat, and even Twitter to an extent) brands are going to have to produce more visual content to keep up with their consumers. This means spending more marketing budget on high quality imagery to compete for our attention with other brands and even their own consumers. How much do [...]

6 01, 2015

Social Media Marketing 2015 – These 5 Techniques will be Huge!

By |2015-1-6|Blog, Content Marketing, Social Media|6 Comments

Let's look at Social media marketing 2015 style... One thing is certain, this will be a phenomenon unlike any that marketers have ever dealt with before. Some of the best known techniques will get even more powerful, but there will also be a lot of new opportunities and ways for companies to approach their customers. Social media is still rapidly gaining power in engaging audiences and shaping their opinions and attitudes. No other type of media can offer such flexibility in crafting campaigns [...]