Content is king. But if you want your written word to get so much as a glance, images need to reign over your content. Readers want to be shown what they're getting into. In this fast-paced information age, even the most pertinent information is lost without eye-catching imagery. The right images mixed with ground-breaking content make a dynamic force to be reckoned with. Get More Shares If you want your blog to buzz, social media is a must. A recent [...]
It is important to keep an open and positive mind when it comes to hiring an intern to manage your online marketing strategy - all while considering the potential risks upfront.
We all need tips on how to use social media to increase our blog traffic and before sites like Facebook and Twitter took off, blog services like Blogger and WordPress were the cream of the Internet crop. Blogging is still popular today, and it’s used by everyone from affiliate marketers to corporations looking to provide a personal look at their brand. However, blogs are a little more difficult to traffic, due to the fact that most social traffic is funneled to popular social sites.
If you are a business owner, it is highly likely that you already are or are considering marketing through social media strategies to create business growth. In fact, recent surveys have found that over 73 percent of business owners are now using social media sites to power their brand and get the word out about their company. Therefore, having a strong social media presence on the Internet is now essential for keeping up with competition, as well as tapping into [...]
I am on a journey to explore human-centered design. I’ve been doing social media for over 10 years now and it’s time to look in depth at how to use social media for social good by taking a 5-week human-centered design class, put on by IDEO.org. In this class, I’ll going to learn to create innovative, effective and sustainable ways of enacting social change worldwide. Human-centered design is based on the principle that product design is more about the user [...]
Social media certainly is a powerful tool -- and one that you need to learn how to harness to get results in today's business world. Before you jump in and start a new social media campaign, what are some of the words of wisdom you should know? I'm going to review 5 of the pitfalls of social media campaigns and more importantly, how you can avoid them. Pitfall #1: Impatience Many entrepreneurs and business owners make the mistake of being [...]
How did I land the most unexpected job ever, without a resume or an interview? That's what a recent article in Scientific American Mind explored, to help uncover how technology like social media and psychological testing is redefining the traditional job search. The Social Media Connection I am a self-professed social media addict. That's what set me on a non-traditional path to apply for a social media manager position with the San Francisco 49ers. Oh wait, I never submitted a [...]
Want to build a better online community? Then you need to focus on building a better company -- from the ground up! There are no easy shortcuts to the process. You can't hire an SEO guru and throw a bunch of content up on your website and expect to grow a genuine following. You can't go online without a solid offline marketing strategy. Let's get back to the basics of building your business and developing the kind of community you [...]