No other B2C industry has thrived on Instagram quite like the fashion industry. With an audience willing to scroll and shop, Instagram has created unequaled opportunities for all fashion brands and every fashion designer.

Both established fashion labels such as H&M, Zara, ASOS, and Chanel and smaller brands are leveraging the reach and engagement of this visual platform.

What do they do?

These fashion designer brands efficiently utilize the 3×1 grid on Instagram to give their followers a sneak peek of the latest fashion trends and instant access to their new collections.

They attract and engage more people with creative Instagram Stories, branded hashtags, shoppable ads, and influencer-created content.

These fashion icons, with their engaged followings, the top Instagram fashion influencers transform the way brands and consumers connect with each other.

More brands turn to these Instagram fashion influencers to master the art of consumer engagement on this visual platform.

NewsWhip Instagram Fashion Influencers

Image via NewsWhip

In fact, brands like REVOLVE and boohoo take highly curated groups of Instagram fashion influencers on vacations to benefit from their significant followings.

These getaways are packed with exciting events or adventures, allowing fashion influencers to show off their fun experiences.

revolvearoundtheworld Instagram Fashion Influencers

Image via Instagram

Among all the social media platforms, it is evident that Instagram has revolutionized and redefined the fashion industry.

It has made it easier for brands, even powerhouses like Louis Vuitton and Victoria's Secret, to connect with their consumers.

Partnering with the top fashion influencers on Instagram can help you craft an impressive brand identity, enhance community engagement, and encourage more people to shop your collections.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Top Instagram Fashion Influencers You Can Collaborate With

So, how can you find the top fashion influencers for your brand?

The simplest way is to perform quick Instagram searches for hashtags related to the fashion industry. You can use the tool, HashtagsForLikes, to make this task easier.

This tool can help you identify the most popular fashion hashtags that you can use to find relevant fashion influencers.

You can also use influencer discovery platforms for this task. To simplify the task even further, we’ve compiled a list of the top fashion influencers you can collaborate with.

1. Gemma Talbot

A London-based fashion blogger, Gemma Talbot, frequently talks about the beauty of having a unique personal style on her fashion blog, What’s In Her Wardrobe.

As a style icon, she also allows you to shop her wardrobe by linking back on her fashion blog to the product pages of various online brands.

What’s more?

With over 76.8k followers, Gemma is one of the top fashion influencers on Instagram as well as one of the top fashion bloggers. And she has worked with many fashion, luxury ecommerce, PR, and styling brands.

This list includes big fashion designer brands like REVOLVE, Missguided, H&M, UNIQLO, and ASOS.

This fashion influencer is quite fond of leopard print and prefers dresses and skirts over trousers. You can often find her sharing her unique style tips on her fashion blog to pull off different outfits with grace.

Gemma Talbot Instagram Fashion InfluencersImage via Instagram

To get the attention of fashion influencers like Gemma, you can use Kicksta. This tool likes the fashion influencers photos automatically on a regular basis. As a result, they might notice your brand and may end up following you back.

2. Amy Bell

Amy Bell is a popular fashion influencer and travel blogger from Scotland. Her fashion blog, The Little Magpie, and Instagram profile (which has 146k followers) feature everyday outfit inspiration and advice from a style icon.

Most of the time, Amy’s outfits represent her mood for the day. As a top fashion influencer, she allows you to shop her wardrobe if you like what she wears.

Amy Bell Instagram Fashion Influencers

Image via Instagram

Amy is always on the go and enjoys sharing her travel photos and experiences too on her lifestyle blog.

This notable fashion influencer has worked with many reputable brands from the fashion, accessories, cosmetics, and hospitality industries including Topshop, Nasty Gal, Victoria’s Secret, Dorothy Perkins, and Monica Vinader.

You can follow her fashion blog posts to stay up-to-date with the latest trends and exciting offers on your favorite fashion designers such as ASOS, Topshop, and Urban Outfitters.

To find the top fashion influencers like this style icon, you can use Heepsy. This tool lets you find fashion influencers across a variety of niches, including fashion blogs.

And you can filter these fashion influencers on the basis of reach, engagement rate, interests, and more.

It also shows you in-depth reports about the fashion influencers along with their estimated post value to help you decide if you should partner with any of the listed fashion influencers.

3. Mariano Di Vaio

Mariano Di Vaio is one of the top fashion influencers on Instagram with 6.5 million followers. Inspired by the genuine Italian lifestyle, he styles himself in well-tailored suits, fitted shirts, sleek jackets, and hats as a modern gentleman.

You can shop for his wardrobe and other designer styles for men on his website. His Instagram account is also the perfect source of style inspiration for the new generation of men.

What’s more, you ask?

Mariano values long-term partnerships and has been working for fashion brands like Nohow Style for a long time.

He also promotes fashion, accessories, and beauty brands like Kronoshop and Dolce & Gabbana Beauty through sponsored posts and takeovers.

This fashion influencer leverages the true potential of his good looks and status as a fashion icon to participate in fashion shows and model for his own MDV Collection.

Mariano Di Vaio Instagram Fashion InfluencersImage via Instagram

Having worked in the fashion industry for seven years, Mariano recently received the GQ Man of the Year award for 2018, the first fashion influencer to win the award.

Mariano received the GQ Man of the Year award Instagram Fashion InfluencersImage via Instagram

To grow your Instagram account following, you can start using tools like Kicksta. With this tool, you can list the profiles of fashion influencers like fashion icon Mariano Di Vaio.

It’ll then automatically start liking the photos of their followers regularly. This can help you get your brand in front of them. As a result, they’ll likely notice your brand and might follow you.

4. Emma Hill

Hailing from London, Emma Hill is among the top fashion influencers on Instagram with a unique style. She loves to talk about her style choices and opinions on fashion on her website and Instagram profile, which has 806k followers.

When it comes to fashion, Emma values comfort and simplicity the most. She is also a huge fan of gold jewelry (necklaces, earrings, bracelets) and designer shoes and bags.

What’s more?

This fashion influencer frequently promotes multiple top fashion brands through her “outfit of the day posts” such as Topshop, Burberry, Chanel, MANGO, and Missoma.

Emma’s posts on her Instagram account feature discount details on various brands along with appropriate fashion blog post links to shop for her outfit.

Emma Hill Instagram Fashion InfluencersImage via Instagram

If you’re a fashion brand, you can use tools like Kicksta to get followers. You can list fashion influencers like Emma and the tool will automatically like the photos of her followers.

This might lead them to notice your brand and many of them might end up following you too.

5. Alexandra Lapp

Crazy for style, Alexandra shares her favorite fashion looks, outfits, advice, and the latest fashion trends on her fashion blog, Alexandra Lapp.

She often puts her favorite stuff on sale and inspires women to experiment with different cool, sexy, casual, and elegant looks.

As a top fashion influencer, Alexandra publishes content relevant to the fashion, beauty, and lifestyle verticals on her Instagram profile (which has 379k followers) too.

As a fashion influencer, she has worked with many fashion and accessories brands like Riani, Steffen Schraut, IWC Schaffhausen, and APROPOS.

What’s more, you ask?

Her love for monochromatic tones differentiates her from other fashion influencers and fashion blogs. You can see her dressed wholly in a single color, from her dress to footwear and accessories.

Alexandra Lapp Instagram Fashion InfluencersImage via Instagram

6. Maria Vizuete

Maria, popularly known as Mia Mia Mine, has a passion for everyday street style fashion. She talks about a mix of designer accessories, luxury pieces, and affordable fashion on her blog and Instagram profile, which has 1.1m followers.

You can often see this fashion influencer wearing rugged street style clothes, long boots, sunglasses, and purses in her posts.

As a top fashion influencer, she has worked with many designer clothing line and accessories brands such as Bloomingdale’s, Lord & Taylor, Nordstrom, and Gucci.

Maria is quite fond of her two golden retrievers, Luna and Leo, too.

Maria Vizuete Instagram Fashion Influencers

Image via Instagram

7. Phil Cohen

As an Art Director specializing in graphic design, Phil Cohen is blessed with a unique sense of artistic flair.

Pursuing his passion for menswear, he owns an Instagram account that is one of most followed men’s fashion accounts, thepacman82, which has 838k followers.

Phil realized early that selfies aren’t his thing. He aesthetically arranges various outfits, including shoes and accessories, and photographs them with a flair of minimalistic elegance.

But that’s not all.

Each of his outfit inspiration posts receives thousands of views and engagement. He allows you to buy them all through the “Shop The Look” section under his blog posts.

As a fashion influencer, Phil Cohen promotes reputable fashion and accessories brands such as Nordstrom, MANGO, life/after/denim, Vince, Oliver Peoples, and Common Projects.

Phil Cohen Instagram Fashion InfluencersImage via Instagram

8. Robert and Christina

Robert and Christina are US-based fashion influencers and fashion bloggers who run the account, “New Darlings.” This married couple has over 449K followers on their Instagram account.

They feature content on fashion, decor, travel, and their life together, and have you covered for all kinds of style inspiration – her style, his style, and couple style.

The two of them make a wonderful fashion influencer couple who document their everyday life in wordy posts. And they perfectly make brands fit naturally into their stories.

So, who have these fashion influencers worked with?

As fashion infleuncers, Robert and Christina have worked with a range of brands and industries in the fashion world.

Some of the notable fashion brands they promote include Nordstrom, Dockers, Finish Line, and REI Co-op’s Wallace Lake Collection.

Robert and Christina Instagram Fashion InfluencersImage via Instagram

Robert and Christina2 Instagram Fashion InfluencersImage via Instagram

9. Danielle Bernstein

Danielle Bernstein started the fashion blog, We Wore What, as a fashion student in New York. Today, she is one of the top fashion influencers on Instagram with 2.8 million followers.

Danielle has collaborated with numerous fashion, accessories, and designer brands such as Nordstrom, MANGO, Silvia Tcherassi, and Armarium.

When on the go, she also promotes brands from the travel and hospitality industries sometimes.

She has also launched her own fashion lines. A few of her recently launched clothes and accessories lines include SSO by Danielle and Archive Shoes.

Danielle Bernstein Instagram Fashion InfluencersImage via Instagram

10. Jenn Im

Jenn Im is a Korean-American fashion influencer and vlogger who got her start with her YouTube channel. She has a following of 1.7 million people on Instagram and has her own fashion line, Eggie, too.

Jenn’s Instagram profile reflects her personal style that pushes the boundaries of fashion while valuing simplicity and comfort.

She has worked with a number of fashion, accessories, and beauty brands such as Daniel Wellington, REVOLVE, Galore, and Lulus.

Jenn promoted a discount code on select style Daniel Wellington watches for Black Friday in the following post.

Jenn Im Instagram Fashion InfluencersImage via Instagram

11. Aria Di Bari

A French with Italian and Spanish roots, Aria Di Bari, is a fashion Instagram influencer, blogger, and designer. Her blog and Instagram profile (which has 40.8k followers) feature affordable outfits, styling tips, and everyday style inspiration.

As a fashion designer, Aria has a knack for making simple and elegant pieces look exciting. She promotes many reputable fashion and accessories brands and encourages her followers to shop her wardrobe.

ASOS, boohoo, Nordstrom, Forever 21, Object Particolare, and MANGO are a few brands she has promoted.

Aria Di Bari Instagram Fashion InfluencersImage via Instagram


Q1. Who are the top fashion influencers on Instagram?

A. The top fashion influencers on Instagram are:

  • Gemma Talbot
  • Amy Bell
  • Mariano Di Vaio
  • Emma Hill
  • Alexandra Lapp
  • Maria Vizuete
  • Phil Cohen
  • Robert and Christina
  • Danielle Bernstein
  • Jenn Im
  • Aria Di Bari

Q2. Who is the biggest fashion influencer?

A. The biggest fashion influencer on Instagram is Mariano Di Vaio. He has over 6.2 million followers on Instagram.

Q3. What does a fashion influencer do?

A. Fashion influencers create content around the latest trends in the fashion industry. They sport new clothes and styles which many of their followers choose to emulate.

Q4. How to find fashion influencers on Instagram?

A. To find fashion influencers on Instagram, you can use these methods:

  • Search for keywords related to fashion.
  • Follow fashion-related hashtags.
  • Follow fashion brands and their posts.
  • Leverage influencer discovery tools.
  • Track your competitors.
  • Look for fashion influencers through Google.

Q5. How much money do fashion influencers make?

A. The amount of money that fashion influencers make depends on the number of followers they have and their engagement rate. Typically here's how much they earn:

  • Nano-Influencers: $10-$100 per post
  • Micro-Influencers: $100-$250 per post
  • Mid-Tier Influencers: $250-$1,000 per post
  • Macro-Influencers: $1,000-$5,000
  • Mega-Influencers: $5,000-$10,000+
  • Celebrities: Varies with the campaign

Q6. How to be a fashion influencer on Instagram?

A. Here’s what you can do to become a fashion influencer on Instagram:

  • Create an Instagram account.
  • Write an effective bio and complete your profile.
  • Post content about fashion regularly.
  • Choose the right hashtags.
  • Write powerful captions.
  • Tag brands.
  • Engage with your followers.
  • Focus on the latest fashion trends.

Now It’s Your Turn

These top Instagram fashion influencers can help your new collections reach more people. They not only make it seem like your brand naturally fits into their lives but also encourage their trusted followers to shop their wardrobes.

Do you follow any other popular fashion influencers on Instagram? Please feel free to mention them in the comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).


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