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Email marketing is a traditional and effective marketing technique that almost all businesses use. If you leverage it properly, it can yield good results and help you win a lot of customers.
However, as a company grows, it becomes increasingly difficult to manage email marketing manually. At some point, all businesses need to upgrade to an email marketing platform that can help them manage their email campaigns.
Depending on your needs, you can opt for an all-in-one tool or separate tools that can help you with specific aspects of your campaign. No matter what you need, there are some platforms that clearly stand out in terms of popularity.
Mailchimp is one such platform, which a lot of businesses swear by and recommend. But, is it the only feasible option for you? Are there any cheaper, better alternatives out there?
Read this post to find out.
Image source Mailchimp
Mailchimp is one of the most popular email marketing platforms and it has ruled this market for years. The reason, one of the many at least, is that it offers a free sign-up and you can switch to a paid plan later. And, this is a multi-functional tool with many advanced features, not just a simple email automation tool.
Let’s start with the key features of this tool. Mailchimp lets you create sign-up forms to collect email addresses, build an email list, and even segment them into different categories. It also helps you send automated, yet personalized, emails and follow-ups. And it has tools that let you track and measure the performance of your email campaigns.
- Free for up to 2,000 subscribers
- Provides A/B testing functionality, even for the basic version
- Has multiple mobile apps that let you create and manage campaigns on-the-go
- Extensive customization options are available for email design and sign-up forms
- Excellent campaign testing, tracking, and reporting features
- Ability to integrate with a wide range of platforms
- Extremely easy to use, even for beginners
- A lot of useful features are available even in the free plan
- Customer support is not very quick
- The full set of features is unlocked for the premium plan, which is very expensive
- Not the best in terms of automation capabilities
Best Mailchimp Alternatives
Here are 7 of the best Mailchimp alternatives for you to choose from.
Sendinblue helps you design professional-looking emails in no time. You can choose to start with their built-in templates or build a new design from scratch using their drag-and-drop editor.
Their advanced email personalization options can help you increase the open rates of your emails and boost engagement. They allow you to utilize attributes such as first name, last name, gender, and date of birth to personalize messages.
You can group contacts in smaller segments based on gender, geography, purchase history, and more to run highly-targeted email campaigns. Sendinblue also enables you to conduct A/B tests to ensure that you send the right emails at the right times.
Price: You can start using Sendinblue for free. Their paid plans start at $25/month.
For DIY email marketing, HubSpot is the best Mailchimp alternative. Using the tool, you can create stunning emails without coding or designing experience.
The full-featured software solution covers all aspects of email marketing, from workflow creation to engagement tracking, and beyond.
To unleash the power of omnichannel marketing, HubSpot lets you bundle email marketing with complementary tools such as landing pages, forms, and social media ads.
Want to know the best part?
All of these services are available for FREE with HubSpot’s Marketing Tools Edition (limited features only).
- Customizable email templates
- Drag-and-drop editor
- Personalization of subject lines, content, CTAs, and links
- Smart scheduling
- A/B testing
- Contact segmentation (in high-tier plans)
- Engagement analytics
HubSpot offers email marketing in all of their five modules – CRM (free), Marketing Hub (starts from $50/month), Sales Hub (starts at $50/month for 2 users), CMS Hub ($300/month), and Service Hub (starts at $50/month for 2 users).
The free edition offers bulk emails (with personalization) and team emails. It also lets you save and reuse frequently-used emails as templates.
Want a taste of the tool?
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- Robust contact segmentation
- Easy-to-manage lists
- All-in-one marketing solution
- Proactive customer support
- Wide variety of add-ons (transactional email, workflow volume, etc.)
- Basic reporting
HubSpot can be used by freelancers, solopreneurs, small- and mid-sized businesses, as well as enterprises. The user-friendly mobile app keeps you connected with your contacts anytime, anywhere.
Singapore-based partner agency, Happy Marketer, was able to generate 200% more leads after using HubSpot’s personalized email workflows.
HubSpot designated a dedicated channel executive to work on the agency’s brand communications. By organizing each contact’s interactions with the brand across different channels, HubSpot delivered consistent, timely messaging, which helped multiply conversions.
To take advantage of HubSpot’s expertise in sales and marketing automation, consider opting for one of their advanced modules.
Image via HubSpot
This is undoubtedly one of the best Mailchimp alternatives available. It definitely has a lot of features to match those of Mailchimp, with the added advantage of being more user-friendly. In terms of the clientele and number of emails managed, this tool can easily compete with Mailchimp.
Now let’s get down to the actual feature that this platform boasts of. From A/B testing to video email marketing, it offers a lot. There are numerous customization options for your emails, forms, and landing pages. It can also help you create, high-conversion, custom landing pages to drive traffic, which is a unique feature for an email marketing platform.
Moreover, the more expensive plans also include advanced features like built-in CRM and webinars. Overall, you can think of it as an all-in-one marketing platform, not just an email marketing tool.
For basic plans, this offers a lot more value and features than other tools, however, the enterprise plan is extremely expensive.
Image source GetResponse
This is an old player in the market and has been around for decades. It offers some unique features that no one else does like surveys, social campaigns, and an event management tool.
It has a marketplace that offers more than 400 apps and integrations, which means it can cater to any type of business or niche. Another thing that sets it apart from others is that it has one of the highest email deliverability rates of all email platforms.
Despite this, it is not as popular as Mailchimp or GetResponse because it has limited automation capabilities. It has one of the lowest-priced plans among all of the tools on this list, but so are the features that it offers.
Image source Constant Contact
Price: Plans range from $5 to $45 per month.
AWeber provides one of the best marketing automation features of all of the tools in the market. In fact, they claim to have invented the auto-responder functionality, which is a big claim to make.
A/B testing and thorough analytics are two other useful features offered by this platform. It also has really good email design options that let you create engaging emails.
The prices might seem reasonable at first glance, but it does not have enough features to justify those prices. There are multi-functional sales and marketing platforms that are available for a little bit higher price.
Image source AWeber
Price: Plans range from $19 to $149 per month.
This is a full-functionality email marketing tool with amazing features and a modern and clean interface. It offers a lot of customization and design options for emails, newsletters, and forms.
Advanced features like automation are included even in the free plan. Another advanced feature of this platform is the landing page editor, which very companies offer.
Overall, it is an affordable email marketing platform with all the essential features needed to create and run a campaign. However, it does lack advanced automation and testing features that professional marketers often require.
Image source MailerLite
Price: Plans range from $10 to $50 per month.
This is a relatively new player in the market but still made this list because it offers good features at decent prices. Their main target customers are professional bloggers, but the platform can be used by other businesses and marketers as well.
You can use this to create registration forms, build your email lists, design and send emails, and measure performance. It has a user segmentation and targeting feature that lets you create customized, focussed, and automated email campaigns with ease.
However, the only difference in the pricing plans is with your number of subscribers. The more subscribers you have, the more you’ll have to pay. This is probably why most businesses might not go with this tool. Individual bloggers and marketers, on the other hand, can access all its features at a low cost if their list of subscribers is limited.
Image source ConvertKit
Price: Plans range from $29 to $79 for less than 5K subscribers. For more than 5K subscribers, prices are determined by the number of subscribers.
Bonus Tool #1: ActiveCampaign
ActiveCampaign excels in the one area where Mailchimp falls short—automation. It has unmatched email automation features that let you send emails when a condition is met. These conditions could be anything from a user signing up for your newsletter to abandoning a cart.
ActiveCampaign can send the right emails at the right times to drive your prospective customers down the sales funnel.
The platform’s reporting functionality is also quite thorough so you can easily track and measure the performance of your emails. And, if you have been using some other tool and want to move to this one, they offer to do the migration for you, making the process easier.
Overall, it has all the basic features of an email marketing platform and the best sales-marketing integration due to advanced email automation.
Image source ActiveCampaign
Price: Plans range from $9 to $229 per month.
Bonus Tool #2: Keap
Keap is another good Mailchimp alternative that you can consider. It is an all-in-one email marketing tool with all the essential features to meet your business requirements.
It is a multi-functional tool that not only helps with contact management but also provides email automation features. It also helps you manage your invoices, payments, and sales pipeline and is, therefore, more than just an email marketing platform.
The tool is especially good for small businesses and freelancers as it is an affordable option if you have a small contact list. However, with additional contacts, the tool’s prices see a steep increase.
Price: Plans range from $24 to $59 per month.
Image source: Keap
Mailchimp is a good email marketing platform trusted by businesses worldwide. However, it is not the only one out there.
There are several Mailchimp alternatives that you can use and these are 7 of the best ones. Read their unique features and decide which one would suit your needs the best.
Are there any other effective alternatives to Mailchimp you think should be added to this list? Let us know in the comments below.