Ever since it was first launched in 1995, Constant Contact has earned its reputation as one of the best email marketing tools out there. It’s especially popular among small business owners and those who are just starting out.
Why is this?
Constant Contact comes with a 60-day free trial. So, before you make any big commitments, you can test all of its features thoroughly.
While it’s great for beginners, it doesn't have many advanced features. Looking to expand your business and take your email marketing campaign to the next level? You may want to take a look at Constant Contact alternatives.
What Are Some of the Best Constant Contact Alternatives?
While there are many email marketing tools out there, it’s impossible for any business to try them all before zeroing in on one. To help you out, we’ve done all the research for you.
In this article, we’ll take a look at the best Constant Contact alternatives that you can choose from.
Constant Contact Alternative #1 : HubSpot
If you need a Constant Contact alternative with comparable features, HubSpot should be your pick.
Why, you ask?
Like Constant Contact, the full-featured tool automates the entire email-marketing cycle — from contact management to engagement analytics.
But that’s where the similarities end.
HubSpot scores over Constant Contact in many ways. They facilitate omnichannel marketing by bundling together emails, social media ads, landing pages, and forms. By creating hubs, HubSpot helps align sales, support, and marketing, which invariably leads to great results.
The icing on the cake is certainly their pricing. Most of the above services are available for FREE in their Marketing Tools Edition.
Want to see the tool in action?
- 100% customizable templates
- Point-and-click editor
- Email personalization
- A/B testing
- Detailed Analytics
- Contact segmentation (in high-end plans)
HubSpot has five modules – CRM (free), Marketing Hub ($50 monthly), Sales Hub ($50 monthly for 2 users), CMS Hub ($300 monthly), and Service Hub ($50 monthly for 2 users). They offer email marketing with all of these modules, albeit with different features.
In the free CRM edition, you can send bulk emails with limited personalization. Email tracking and analytics are available in the paid editions only.
- End-to-end marketing assistance
- Smart scheduling
- Powerful contact segmentation
- 24×7 customer support
- Basic reports in free plan
HubSpot’s competitive pricing makes it a good fit for users from all walks of life – individual marketers, enterprises, and agencies. Plus, their free app lets you do marketing on the move, without any additional expense.
Birch Communications (BC), a leader in IP technologies, was able to generate 39x leads using HubSpot’s integrated marketing approach. Before HubSpot, the brand was using multiple standalone products to attract and capture leads.
HubSpot’s integrated toolset allowed BC to streamline their efforts, drawing customer insights and capitalizing on them to multiply their leads in record time.
Don’t believe me?
Evaluate the tool for yourself with a FREE trial.
Leverage HubSpot’s expertise in inbound marketing by opting for one of their advanced plans.
Image via HubSpot
Constant Contact Alternative #2 SendinBlue
SendinBlue allows you to create automated workflows through their drag and
drop builder. This email marketing automation tool has different versions for beginners and advanced users.
The basic version can send out automated emails to users who have just signed up. In addition to this, it also send an email on a user’s birthday. The advanced one can also track a customer’s journey via lead scoring and send relevant emails accordingly.
How much does SendinBlue cost?
SendinBlue has five different plans for businesses. While the free version is great if you want to send up to 300 emails per day, it doesn’t have advanced features.
Constant Contact Alternative #3: AWeber
Following up with your customers is an important part of running a successful email marketing campaign. To make this task easier, AWeber comes with a special, “Follow Up,” feature. Using this feature, you can automate the whole process.
This Constant Contact alternative also makes it easy for you to categorize your subscribers based on ad tracking. Another feature of AWeber that many users have highlighted is that it offers excellent customer support. You can rely on them to help you out whenever you are stuck.
How much does AWeber cost?
Their packages are based on the number of features you want to use. Their packages are priced between $19 to $149 per month.
Constant Contact Alternative #4: GetResponse
GetResponse is an email marketing tool that makes planning your whole email campaign easier. With email scheduling, you can send prompt responses to your customers.
As you schedule your emails, you can manage your time more efficiently. What’s more, GetResponse also has an autoresponder tool. So, you don’t have to worry about a thing. You can focus on other aspects of your business.
In addition to this, GetResponse also comes with responsive email templates that you can use to design all of your landing pages.
How much does GetResponse cost?
While their Basic Plan is priced at $15, their Enterprise Plan is priced at $1,199. The mid-range plans are listed at $49 and $99.
Constant Contact Alternative #5: MailChimp
MailChimp is not just for email marketing. It’s an overall marketing tool that comes with a Marketing CRM. But since we are talking about Constant Contact alternatives, let’s focus on its email marketing features.
What are some notable MailChimp features?
MailChimp comes with pre-built email templates which make it easy for you to design your emails. What’s more, there is an option for one-click automation as well. So, you can take a backseat too without any worries.
Another interesting feature is that you can send drip emails to everyone based on how they have interacted with your site. For instance, a user who was browsing products will get a different mail from someone who abandoned their shopping cart.
How much does MailChimp cost?
MailChimp’s marketing plans come with different features and price tags. While the basic plan is free, the others are in the price range $9.99 to $299.
Constant Contact Alternative #6: Drip
Email marketing can be a repetitive process, especially if you have to send the same email multiple times. This Constant Contact alternative has a solution to make the whole process less time consuming.
Drip comes with a feature called, “Content Snippets.” With it, you can make any piece of content that you use frequently into a content snippet.
So, if you have a new event coming up, you can store all the event details as a content snippet. If there is any update to it, you can just edit it in the snippet. Automatically, it will get updated in all the other places.
Not only does this make communication easier but it also saves you a lot of time.
How much does Drip cost?
Drip offers three email marketing plans: Basic, Pro, and Enterprise. The first two are priced at $49 and $122 respectively. To find out the price for their Enterprise package, you can get in touch with their sales team.
Constant Contact Alternative #7: Privy
This Constant Contact alternative is aimed at small and medium-sized business owners. It is designed so that you can design and market your emails from a single platform. It also allows you to sync your emails with other platforms including Shopify and BigCommerce.
How much does Privy cost?
Their paid plans are priced between $20 to $500 per month. Each plan’s pricing is based on the monthly average page views.
Constant Contact Alternative #8: Active Campaign
Email marketing is all about giving your customers exactly what they are looking for. For this, email targeting is crucial.
This happens to be Active Campaign’s main focus is to help you build stronger connections with your customers through targeting.
When you have many email campaigns running together, it can be overwhelming to keep a tab on everything. With ActiveCampaign, you can get the progress of each campaign from a single view.
Such details make it a breeze to keep your campaigns organized and running smoothly. They also have pre-built workflows for those who don’t have too much time on their hands.
How much does Active Campaign cost?
Active Campaign’s marketing plans start from $9 per month and can go up to $229 per month. All of their plans come with no set up costs. So, you need to pay the monthly fees. The best part is you can cancel the subscription at any time.
Constant Contact Alternative #9: SendPulse
This email automation software comes with seven types of automated emails based on customer actions.
You can send separate emails for feedback, purchases, registration, confirmation, abandoned carts, and for custom events.
SendPulse comes with a drag-and-drop editor which allows you to create professional email templates easily. It also enables you to segment your subscribers based on the activity of your subscribers.
How much does SendPulse cost?
Their plans are based on the number of subscribers you have. For those businesses that have 1-2500 subscribers, their plan costs $7.88 per month. For those with 4000 to 5000 subscribers, the price is $28 per month.
The maximum range of subscribers that they have mentioned is 4,000,001 – 5,000,000. The price for this plan is $5600 per month.
Constant Contact Alternative #10: MoonMail
MoonMail allows you to send out emails through the Amazon cloud network. Through MoonMail, you can deliver all of your emails to your customers based on how they have interacted with your emails.
MoonMail generates reports based on these actions so you can make informed business decisions.
How much does MoonMail cost?
The Lite package is available for $17.99 per month while the Starter package costs $89.99 per month.
Constant Contact Alternative #11: Mailjet
With Mailjet, you can create automated workflows, and segment your mailing list. This Constant Contact alternative comes with a unique feature: Real-Time Collaboration. Using this, you can easily collaborate with marketers from around the world conveniently.
How much does Mailjet cost?
They have a free plan which allows you to send 6,000 emails per month. For businesses that require more emails to be sent, the more advanced plans are more apt. They are priced at $8.69 and $18.86 per month.
Bonus Tool #1: WebEngage
WebEngage is a Constant Contact alternative for those businesses that want to focus on sending tailored emails. It allows you to design your emails based on the data that you collect from your CRM system.
How much does WebEngage cost?
Plans are priced between $199 to $1499 per month.
Ready to Try These Constant Contact Alternatives for Yourself?
If you’re looking for Constant Contact alternatives, you’ve got a lot of different options to choose from. Whether you’re on a shoestring budget or have a huge budget for your email marketing campaign, there is something for everyone. I hope the above list has helped you find the right email marketing tool for your business.
Have you used any of these Constant Contact alternatives? Please share your experiences and insights with us in the comments section below.