Did you know that eight out of 10 people between the ages of 18 and 49 watch videos on YouTube? In fact, YouTube is the second most visited site in the world, second only to Google.

So, what do these staggering statistics tell you about YouTube?

It’s pretty evident that if you can have a strong presence on this social media platform and build a loyal base of YouTube subscribers, you can have enormous reach. Not just that. You can also increase brand awareness, conversions, and build trust by creating compelling content.

But how do you build a solid base of YouTube subscribers? That’s exactly what I’m going to talk about in this post. So, without further ado, let’s get started.

1. Focus on a Niche

The first thing you need to get right is your niche.

Think of it as a recurrent theme around which you want to develop your YouTube content. In order to grow your YouTube subscribers effectively, you need to give your audience a reason to subscribe.

If you post random videos that don’t adhere to a uniform theme or niche, your audience will be confused and wouldn’t be too keen to subscribe.

The top YouTube channels focus on particular niches that set them apart from their competitors. This is what draws tons of YouTube subscribers towards their channels.

For example, Vanessa Van Edwards creates content around social skills you need at work. You’ll notice that all of her videos are focused around this theme.

Vanessa Van Edwards YouTube subscribers

Image via YouTube

If you focus on a particular niche and create great content around it, you can easily make your YouTube channel the “go-to place” for people looking for any information related to that niche.

This is a great way to grow your YouTube subscribers. Think of the problem that your products or services help to solve and then create videos around that theme.

2. Get Your Basics Right

If your channel has been set up properly, you can turn a random viewer of your videos into a loyal subscriber.

Think about what happens when someone (who’s not a subscriber) sees one of your videos, likes the content, and decides to check out your YouTube channel. If they don’t see a page that reflects your brand’s personality and identity properly, they wouldn’t want to subscribe.

So, it’s crucial that you get your basics right when you’re thinking about how to grow your YouTube subscribers.

Here are some of the things you need to focus on:

Your “About” Section

The “About” section on your YouTube channel needs to provide an engaging and compelling description of what your channel is all about. A compelling description can help convert casual browsers into loyal YouTube subscribers.

You don’t need to write too much in this space as most people don’t have the patience to read through too much text. So, keep it short, simple, yet catchy.

Here’s how the 5-Minute Crafts YouTube channel describes their content in the “About” section:

5-Minute Crafts YouTube channel subscribers

Image via YouTube
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Channel Art

One of the first things that a viewer is likely to notice when they land on your YouTube channel is the Channel Art. So, this banner image needs to look professional, attractive, and align with your brand personality.

Here are a few great examples from Sephora, Netflix, and Amazon.

Sephora YouTube subscribers

Image via YouTube

Netflix YouTube subscribers

Image via YouTube

Amazon youtube subscribers

Image via YouTube

It’s a great idea to change the Channel Art every once in a while to give your channel a fresh look.

For example, the Amazon Channel Art reflects the holiday vibe this time of year while Netflix changes their Channel Art every once in a while to showcase their latest offerings. This can help you attract more people and turn them into your loyal YouTube subscribers.

In addition, make one of the links in your Channel Art a “Subscribe” link. This is a nifty little hack that can help you grow your YouTube subscribers.

Channel Art a “Subscribe” link YouTube subscribers

Image via YouTube

Channel Icon

Your channel icon is another important parameter on your YouTube channel that deserves special attention. So, don’t leave this blank. Most businesses like to use their logo in place of this icon as it can help with brand recognition. And most influential individuals like to use their photos as the icon.

Mac cosmetics YouTube subscribers

Image via YouTube

Jaclyn Hill YouTube subscribers

Image via YouTube

Link Other Accounts

Don’t forget to link your other social media accounts with your YouTube channel. This can be a great way to direct your Twitter or Instagram followers to your YouTube channel. And if they like your content, they might be more than eager to become your YouTube subscribers.

3. Create Great Content

Of course, there isn’t any substitute for great content. You might get all your basics right and set up an attractive and compelling YouTube channel. However, if your content fails to provide any value to people, you’ll be struggling to grow your YouTube subscribers.

So, focus on making your videos as informative, fun, engaging, and entertaining as possible. Hire professionals to create and edit your videos so that they don’t look amateurish.

If there are people in your videos, make sure that they don’t just read off a script. Instead, make sure that they exude passion and excitement while sharing information.

Remember that the most effective way you can get more YouTube subscribers is when your videos start getting lots of views. And your existing subscribers are likely to watch and re-watch your videos only if they’re fun and useful.

For example, the YouTube channel, 5-Minute Crafts, gets hundreds of thousands of views on their videos due to the informative and fun nature of their content.

youtube channel 5-Minute Crafts subscribers

Image via YouTube

4. Use Playlists

This is another tactic that can help your videos get more views. Since videos in a playlist start to play automatically one after the other, it can help you increase the average number of views by a user. This can help to convert any casual browsers on your channel to loyal YouTube subscribers if they like your content.

youtube Playlists subscribers

Image via YouTube

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5. Create a Trailer

Create a compelling channel trailer that providers your viewers a sneak-peek into the kind of content your channel offers and value you can provide. This trailer needs to give your audience a reason to subscribe to your channel so that they can get automatic notifications of any new videos you add.

Use the trailer to pique their interest in your content without giving away too much. Speak to your audience and appeal to their emotions. Talk about the challenges you can help them resolve.

Here’s a great example of a channel trailer from Contiki.

Contiki youtube subscribers

Image via YouTube

It’s a good idea to check out the kind of trailers your competitors are using and tailor yours accordingly. Feel free to change this up once in a while if you feel that you’re not getting too many new YouTube subscribers.

6. Optimize Your Descriptions

A great way to help your target audience discover your videos on YouTube is by creating great video descriptions that are optimized for searches.

Make sure that you optimize your video titles and descriptions with long-tail keywords that have high search volumes and low competition. Also, try to use actionable words in your video titles that give your audience a reason to watch your videos.

Here’s a great example from UNILAD.

UNILAD youtube subscribers

Image via YouTube

7. Post Consistently and Frequently

Make sure to create a content calendar for your YouTube videos and stick to it. It’s necessary to post content on a regular basis so that viewers realize that your channel is an active one. This can provide them with greater encouragement to subscribe to your YouTube channel.

It’s a good idea to break up the information you want to share into small little bits and create short videos on each as part of a series. This can leave your viewers wanting more and is a great way to get more YouTube subscribers.

youtube content calendar subscribers

Image via YouTube

8. Use Compelling Calls-to-Action

Make sure to include calls-to-action in your videos asking people to subscribe to your YouTube channel. You should use both annotations as well as verbal calls-to-action in your videos to do this.

Combine these with features like Cards to send viewers to your other videos or End Screens in which you can encourage viewers to watch some of your other videos by clicking on “Watch Next.”

Use Compelling Calls-to-Action subscribers

Image via YouTube

9. Engage With Your Audience

Lastly, don’t forget to engage with your audience as this is a surefire way to grow your YouTube subscribers. Reply to the comments you receive on your videos as this can encourage more people to comment on them. Greater engagement can help your videos show up more prominently in search results, and help you get more subscribers.

Final Thoughts

Videos are truly an amazing medium to convey your messages to your audience and build a rapport with them. And YouTube is one of the best social media platforms on which you can showcase your expertise through videos.

Follow the tips mentioned above to set up a compelling YouTube channel and create amazing content so that you can grow your YouTube subscribers without ever having to buy them.

Can you think of any other useful tips to grow YouTube subscribers? Let me know in the comments below.
Content Strategy Consultant