At its core, effective brand marketing is all about analytics.
Regardless of the strategies and platforms that you choose, it is essential for marketers to discover what works, what doesn’t, and what has a scope of improvement.
Using analytics is the best way to learn how to maximize results. Which is why about 52% of companies adopted this strategy by 2017.
With your website being the center of all of your marketing efforts, analyzing its overall performance is even more important.
There are a plethora of web analytics tools to help you understand your website traffic, page views, clicks, keywords that attract traffic, and more.
You can use these valuable insights to optimize your site for an improved user experience and greater conversions.
Let’s take a look at 30 of the best web analytics tools that can help you optimize your website.
Web Analytics Tool #1. Crazy Egg
The best web analytics tools: This amazing tool shows you how your visitors engage with your website, how they navigate across different web pages, where they get stuck, and what they’re actually looking for.
With easy-to-understand, visual heatmaps and overlays, you can watch your visitors’ entire activity. This includes each and every movement of their cursor and areas they click. You can use this information to utilize your site’s higher activity areas in a better way.
Web Analytics Tool #2. Mouseflow
The best web analytics tools: If you want to see how visitors are using your website, you should consider using Mouseflow. Their session recording and heatmaps features are an ideal solution for you.
They can help you observe your website visitors’ behavior, understand the problems your users are facing, and fix pain points immediately.
You can also view details like how users interact with your forms, and which fields are causing them to leave a form before completing it.
This information can you optimize your website interface for faster and improved conversions.
Web Analytics Tool #3. GoingUp
The best web analytics tools: GoingUp provides a range of effective web analytics tools to help you improve your website performance.
It is a free service that provides you live web stats including visitor location, traffic trends, visitor maps, actions, and referring keywords.
It also includes SEO-related tools and page optimization features to help you attract, engage, and retain your website visitors.
Web Analytics Tool #4. Statcounter
The best web analytics tools: One of the most powerful real-time web analytics tools, Statcounter makes it easy for you to understand your visitors’ activity.
It comes with a wide range of analytics features such as real-time visual maps, navigation paths, and data of pages with a higher bounce rate. You can also filter these stats by browser type, country, referral site, and more options.
Over 2 million websites are using it to get useful insights, which can help them attract more traffic and improve their user experience.
Web Analytics Tool #5. Clicky
The best web analytics tools: Around 1.1 million websites use this amazing web analytics tool to gain real-time data about their visitor traffic.
Clicky provides detailed information about every visitor’s activity and allows you to react to your traffic.
You can divide your visitors into specific segments, which makes it easier for you to target a particular visitor group. Filter and sort your visitors based on your business needs.
You get minute-to-minute reporting of your visitors’ activity through heatmaps. You can further view these heatmaps by visitor, page, or segment.
The tool also monitors your site’s up time from seven different locations in the world.
Web Analytics Tool #6. Woopra
The best web analytics tools: If you want to optimize your customer experience to drive engagement and improve retention, Woopra is an ideal choice for you.
It is one of those web analytics tools that provide you with all answers related to your customers’ buying journey.
You get detailed information about what users are doing, who is making payments, or opening emails.
You can use its inbuilt automation to trigger custom real-time actions when a customer interactions with you. This can help you build stronger customer relationships.
Web Analytics Tool #7. Chartbeat
The best web analytics tools: Chartbeat provides you with real-time insights around your published content across channels and devices.
It tells you about who is reading your content, which topics resonate with your audience, and which trending topics you can leverage.
Besides providing details around reader engagement, it also lets you see all your sites’ traffic in a single page.
You can further optimize the content on your website for improved engagement by running headline tests.
Web Analytics Tool #8. Google Analytics
The best web analytics tools: Google Analytics is one of the most preferred web analytics tools in the market. This feature-packed tool guides businesses to do faster and smarter marketing for free.
It helps you understand your visitors, identify the reason behind their visits, see the pages they viewed, how much time they spend, and track whether they converted or not.
You can also see which content and website elements are performing well and which aren’t.
Once you get this in-depth data, you can use it to optimize your marketing strategies for better results.
Web Analytics Tool #9. Piwik PRO
The best web analytics tools: Another useful tool in this list of the best web analytics tools, Piwik PRO, provides you 100% control over your visitors’ data.
You can easily track, monitor, and review user activity on your website.
Piwik PRO provides you access to in-depth data and reports presented in an easy-to-understand format. This includes on-site campaign reports, user profiles, customer journey maps, and the overall digital footprints of your users.
Besides the usual traffic data, you can also set notifications for certain events that happen on your website. This will help you react immediately and deliver better customer service.
Web Analytics Tool #10. Mint
The best web analytics tools: If you’re looking for your most popular pages or products, you should definitely try using Mint.
With a low license fee, this tool comes loaded with a number of useful features for brands and marketers.
Gain valuable website stats with Mint to stay ahead of your competition.
Discover how users interact with your site and see patterns that may develop over weeks, months, or years. Then you can improve your site’s interface and usability to meet your visitors’ needs.
Web Analytics Tool #11. GoSquared
The best web analytics tools: With real-time insights about your website traffic, GoSquared allows you to constantly measure your marketing efforts with daily email reports. These reports contain key metrics like traffic volume, bounce rate, traffic spikes, and downtime.
Track every visitor on your website with details about their location, traffic source, pages they view, and the actions they take. Then optimize your site for more conversions.
Web Analytics Tool #12. Adobe Analytics
The best web analytics tools: Its ability to provide real-time actionable insights on your website traffic makes this one of the best web analytics tools in the market.
Adobe Analytics takes data analysis to the next level by providing incredibly-detailed information.
With this tool, you can discover every minute detail about your visitors’ journey and page views. Organize the data you collect.
You can even segment your visitors into groups – create limitless visitor segments and compare their behaviors.
However, this tool is quite expensive, and you’ll need time to learn how to make the most out of its robust capabilities.
Web Analytics Tool #13. Mixpanel
Mixpanel is a useful tool to get actionable insights into your users’ journey.
Rather than tracking page views, it measures actions taken by users. Actions may include a video streaming or a post share.
It is an event-centric web analytics tool that allows you to see how users interact with your products and campaigns.
It uses machine learning and advanced statistics to uncover any trends in your data. This analysis helps you figure out the best ways to drive more engagement.
Web Analytics Tool #14. Gauges
The best web analytics tools: Gauges brings you easy-to-understand web traffic stats in real-time.
You can use this amazing web analytics tool to monitor the performance of multiple sites. This is why many marketers prefer using Gauges to manage multiple brand sites at one place.
You should consider this tool for getting the visitor information you need.
Know your visitors, where they come from, what makes them stay, and how you can convert every visit into a purchase or a subscription.
Web Analytics Tool #15. FoxMetrics
The best web analytics tools: FoxMetrics is more than a web analytics tool.
Besides providing you with valuable visitor data, it also allows you to analyze stats, personalize user experience, and target them for improved conversions.
It provides a plethora of personalization and conversion tools. You can build unique segments of your visitors based on their behavior.
It makes it easier for you to target them effectively with personalized messages. Personalization further helps enhance the overall effectiveness of your campaigns.
Web Analytics Tool #16. Open Web Analytics
The best web analytics tools: Open Web Analytics (OWA) helps you track and analyze the way visitors interact with your websites and applications. It comes with inbuilt support for tracking and monitoring WordPress sites too.
You can watch your visitors’ mouse trails and heatmaps to analyze where they spend their time on your site.
OWA tells you about the number of unique visitors, their session duration, bounce rate. It also allows you to integrate goals.
However, you can’t monitor the stats for all your websites in one place, which makes some marketers avoid using it.
Web Analytics Tool #17. Parse.ly
The best web analytics tools: This web analytics tool helps you understand your audience and what they care about.
It provides effective content performance tracking data in real-time to help you understand what content works for your audience.
Many bloggers, brands, and marketers use Parse.ly to figure out the content that can engage and grow their audiences.
Besides content performance tracking, it also gives you insights about your traffic source and how you can improve their user experience.
If you use the data provided by these web analytics tools, you can optimize your site for visitor retention and conversions.
Web Analytics Tool #18. Clicktale
The best web analytics tools: It is another powerful tool among the best web analytics tools available in the market. It allows you to see your visitors’ experience from their perspective.
Clicktale provides you with useful visitor data through heatmaps, detailed reports, and individual session replays.
Heatmaps show you how users are interacting with your site’s navigation menus, product pages, and shopping cart.
You can use this data to discover website issues, improve user experience and conversions, and reduce cart abandonment.
Web Analytics Tool #19. Optimizely
The best web analytics tools: Test your website for performance, products, and revenue generation through Optimizely.
It is high time that you stop experimenting with your website based on guesswork. Instead, use actual data to optimize your site for better results.
It is one of the most cost-effective web analytics tools in the market that tests your site for design, user interface, user experience, call-to-actions, and performance.
Rely on real data from your visitors’ journey to optimize for conversions.
Web Analytics Tool #20. Adblock Analytics
The best web analytics tools: Adblock analytics is one of the fastest freemium web analytics tools in the market.
It allows you to track your website traffic with real-time detailed information about your visitors. See who visits your site, where they found you, what they are interested in, and the pages they view.
It is quite easy to use and understand how your website is performing among visitors.
You should analyze the data it provides to discover pain points. Then fix the website elements that could be pissing off your visitors.
Web Analytics Tool #21. etracker
The best web analytics tools: This web analytics tool is available in different languages such as English, Spanish, French, and German.
It provides you with real-time website visitor statistics. And it can be used as a plugin with ePages, WordPress, and Drupal sites.
With etracker, you get a faster and easier access to greater insights about your visitors’ journey. You can see which areas they use the most and where they scroll through integrated heatmaps.
It helps you monitor the effectiveness of your marketing campaigns. See which products your users view, which products they remove from the cart, and which product categories or subcategories work best.
This can help you use your marketing efforts for the right pages and products.
Web Analytics Tool #22. Segment
The best web analytics tools: Segment is an incredibly easy-to-use web analytics tool that provides you with useful customer data. This feature-packed tool easily integrates dozens of third-party software into your site.
You get to see what your visitors do, why they do it, and how you can improve their experience on your site.
You can also create custom events and track their results. With exclusive customer data by Segment, you can automate your marketing efforts and optimize your site for improved sales.
Web Analytics Tool #23. BrightEdge
The best web analytics tools: Using artificial intelligence, BrightEdge is helping businesses to understand what their customers are looking for.
It helps you determine trending topics, the type of content your audience likes, how you can optimize it, and how your published content is performing.
SEO executives, digital and content marketers, and brands are using BrightEdge to capitalize on content market demands.
You can use this web analytics tool to analyze valuable low-competition keywords that can help you improve your site’s ranking.
Web Analytics Tool #24. BuzzStream
The best web analytics tools: BuzzStream is better known as an influencer marketing tool that helps you find, reach, and collaborate with influencers.
Many brands are using this tool to reach out to authoritative sites for pitching their website content. Doing this can help you get high-quality backlinks, which can boost your site’s rankings.
Other than its outreaching and email automation features, it also helps in tracking web analytics.
You can use it to keep track of all your backlinks and website conversions. And, it also provides deep insights into which marketing strategies work well and which don’t.
Web Analytics Tool #25. ActualMetrics
The best web analytics tools: Angelfish by ActualMetrics is a secure, on-premise web analytics tool that helps you track your website visitor activity. It is one of the most secure web analytics tools as all your data remains confined to your network.
You get complete access to visitors’ details such as their usernames, navigation paths, IP addresses, and marketing responses.
It also tells you about traffic spike analysis, user segments, hidden visitor tracking, and site errors.
Web Analytics Tool #26. Heap
The best web analytics tools: Heap allows you to capture, track, and monitor every user interaction on your website. This includes tracking all the clicks, taps, page views, submits, emails, and transactions that your visitors make.
The best part about Heap is that you don’t have to write or insert a tracking code. If you’re not a tech-savvy person, you can still use Heap to see real-time visitor data.
The graphs and reports provided by this web analytics tool can help you make smarter decisions for your business.
Web Analytics Tool #27. Histats
The best web analytics tools: Histats is a simple web analytics tool that provides simpler reports on your visitor activity. It provides access to real-time visitor stats, detailed historical logs, comparisons, and custom targeting.
It is a free tool that allows you to see your popular pages, recent visits, most active visitors, visitors’ location, clicks, and trends. You can monitor up to 300 sites per account.
Web Analytics Tool #28. HubSpot
The best web analytics tools: HubSpot brings you a bunch of useful website visitor data at your fingertips. The reports include metrics like traffic, session duration, bounce rate, engagement, average time on site, form fills, and new visitors.
With inbuilt analytics, reports, and dashboards, it gets easier for you to analyze the data in a smarter way.
These insights will help you understand your website data and put it to use. You can drive more conversions by showing different offers with smart CTAs.
Web Analytics Tool #29. Inspectlet
The best web analytics tools: Inspectlet tells you everything that your visitors do on your website, their mouse cursor movement, scroll, and clicks through recorded sessions and heatmaps.
You no longer have to wonder how your visitors use your site and what they’re looking for.
This tool allows you to analyze these insights to understand their mindset, where they’re getting confused, and what getting their attention.
With this, you can discover the best ways to optimize your site for increasing conversions.
Web Analytics Tool #30. W3Counter
The best web analytics tools: W3Counter provides you with easy-to-understand web stats reports to track your visitor activity. See who visited you, how they reach you, their location, the languages they know, and the devices they used to visit your site.
Analyze the content they’re looking for on your site using this web analytics tool. You can further implement your findings to engage them, improve conversions, and drive greater sales.
You should consider using these web analytics tools to get more granular details on your website performance, customer happiness, and improvement opportunities.
These insights can then help you make smart decisions to optimize your site and marketing strategies for better results.
I’ve discussed 30 of the best web analytics tools here. But I would love to hear about the tools you use. If you know any effective web analytics tool that I’ve missed, please share them in the comments section below.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.