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About Luda Greko

Luda Greko is the head of content marketing for ActiveTrail, a leading provider of professional-grade email marketing and automation software for growing businesses. By day, she writes for top online marketing sites about email marketing and marketing automation. And by night, she is a lifestyle blogger and a social media enthusiast.
17 11, 2019

How to Improve Your Email Marketing Results Using Other Digital Marketing Channels

By |11/17/2019|Digital Marketing|0 Comments

As you already know, email is one of the most effective digital marketing tactics available. Which makes your email marketing software one of the key tools in your marketing toolbox. Here are some of the reasons that marketers still love email: It brings in the highest ROI, at 44,000%, or $44 for every $1 you spend on it. Email allows you to segment your target audience, so you can customize and personalize your marketing messages for each audience group. Many [...]

15 10, 2019

10 Steps for Creating an Effective Customer Journey Using Marketing Automation

By |10/15/2019|eCommerce|8 Comments

In the digital marketing landscape, creating a converting customer journey can be what separates a business from success and failure. A customer journey is the sum of experiences a potential customer goes through from their first meaningful encounter with your brand to making a purchase or subscribing to your service. Typically, the length of the customer journey depends on the industry and sales cycle. For example, purchasing a dress on an ecommerce website usually has a shorter and simpler customer [...]

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